@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

mobile

Loopt: A Social Location Tool

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Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing?

Loopt, a mobile application, helps you see a clear picture of your social circle, without making a round of calls or texts. This virtual social application is meant to be a facilitator of the real social world.

Founded in 2005 and launched in 2008 as an iPhone app, Loopt is growing and incorporating other social media platforms. In January 2011 the site came up with a 4.0 update that changed the look, added new features and is applicable on all smart phones. At the moment, Loopt has more than 4 million users and have partnerships with Google Maps, Facebook Places and Twitter, among others.

Their application lets you see at a glance and in real time where your friends are hanging out. It will show you who is at a nearby place and wants company. It will show you where is this new place everyone is talking about and who’s there. You can text your friends and get a map how to get there.

Another service they provide are recommendations to places you have never been before. If you are on a business trip, in a new city, wouldn’t you want to get first hand recommendations about places to eat or hang out? Again, you might meet a tall dark stranger who is on your network of virtual friends.

In the latest update, out in April 2011, you can get at-a-glance recommendations about a place. Let’s face it, say the makers of Loopt. Most of the remarks are either very good – people loved it enough to write about it, or very bad – they were really unhappy with something. Who has the time to go through all those posts? Their Loopt Q, lets you see it in a graph form. Good reviews vs. bad ones. You don’t have to stand outside a restaurant for half an hour and read all the posts. This service is now available only in San Francisco, with a plan to roll it soon to other cities as well.

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The State of Now – The #140conf

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Jeff Pulver is an interesting character. Not the most charismatic of speakers, yet his words make a lot of sense. He started “in computers”, as he calls it, 17 years ago. He was one of the co-founders of Vonage, and invested in Twitter back in 2007. Here is, paraphrased, what he says about the State on Now and why #140conf. is needed.

Our world is changing very quickly with the new technologies. Things we can do today were unthinkable just 20 or 30 years ago. In his opinion, one of the biggest changes happened with the invention of Twitter. He compares it to the invention of the telegraph or the radio.

Here is why:  Social Media has brought with it a new opening for people to express their thoughts and feelings and share them with others.  The ordinary, everyday folks could voice their opinion. The more people think and feel the same way, the bigger impact the citizens have on what is going on in their world. We saw the power of the internet in raising funds in the 2008 elections.

At the same time, our modern world has made us all Short Attention Span sufferers. We want the information now, and we want it fast and accurate. And we want it short. When it comes to voicing our opinions, not everyone is a good writer who has the patience and the stamina to hold a blog. Twitter combines those two elements and allows composing only a short message that even the untalented writer can do. It opens the door to so much, Jeff Pulver says, that we are still incapable of determining what kind of impact it will have on our future world.

Social media changed advertising, changed reading habits and changed politics. Even though Jeff Pulver said those things in 2009, he was right on the money when you look at the last event in the Middle East.

What Jeff does now is provide a platform for people who spend time learning all those new technologies and implement them on a daily basis, to share their knowledge and observations. He does it in the form of #140 Conferences all over the United States and Canada. He invites interesting people to speak, and the interested to listen and learn.

These conferences, like the June, 2009 #140conf. in NYC have a theme. The New York one talked about the role of news media in the world of Twitter. The uprising in Iran was on everyone’s mind at the time and the experts pointed out that the world was watching – not on CNN but on Twitter.

This year, the conferences are held in NYC (3/9), in Austin during the SXSW (3/14-17), De Moines (5/9), Vancouver (5/19), Twain Harte, CA. (5/24) and Long Island (5/26). An international conference will be held in NYC (6/15-16)

The #140conf. provides an opportunity for the Twitter community to connect, listen, share, engage and learn while exploring the effects of the real time internet on business. As an example some of the invited speakers in the NYC International conference are as diverse as:

Alicia Yarbo, producer of the Today Show and co-author “Today’s Moms”, Alon Nir, founder, Tweet Your Prayers, Craig Newmark, founder, Craigslist, Cory Booker, Mayor of Newark, NJ and Hank Wasiak, partner, The Concept Farm, together with other founder of small and large businesses, educators and writers, media and non-profit organizations representatives.

[youtube=http://www.youtube.com/watch?v=Lt_qf9YoypA]

The Long Island #140Conf is set for May 26th 2011 at Touro Law Center, this event could be one of the biggest Social Media Events to hit Long Island, especially given that it has been often overlooked in the shadow of NYC. Long

Island has long been host to some great social influence all the way back to the days of AIM. With Long Island boasting a social landscape that forms the bridge between NYC and the coveted Social Elite of the Hamptons, this Social Media Valley is ripe for such an event.

[youtube=http://www.youtube.com/watch?v=gv6QJssVcGs&feature=related]

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Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists

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Twitter has become such a media marketing giant on the net in the last few years that there is now an entire industry devoted to the creation of tools, tips and tricks to make your Twitter experience easier, quicker or more user-friendly in just about any manner. Many of those tools provided can help to do quite a few things for your Twitter account. These are a few of the BEst Twitter Tools you can use together for a great twitter experience.

TweetDeck

Well, TweetDeck honestly does a little bit of everything. Its many features include:

  • Updates to Twitter, Myspace, Facebook, LinkedIn, Foursquare, and Google Buzz.
  • Retweet in the common Twitter style, or create your own.
  • Smoothly manage conversations with @replies or direct messaging.
  • Keep on top of trending information.
  • Easily locate friends or other similar niche followers.  
  • View, record and share YouTube videos and clips.
  • LinkedIn contact integration
  • Manage multiple accounts on Twitter

The list seriously goes on and on. This may be the best of the all-in-one tools available for social media management. If that isn’t great enough, the TweetDeck’s Deck.ly integration allows users to continue typing past the character limit and allow Deck.ly to show them the rest.

TweetDeck has a global Alexa ranking of 2,215. Most are highly educated females who browse mostly from work. This site is also popular in Mexico where it is ranked at #796.

 TrueTwit

TrueTwit is a Twitter validation tool that can help you automate a few vital Twitter services. The basic, or free, account provides several benefits.

  • The basic service is always free
  • New followers must pass a CAPTCHA test for validation.
  • Users can decide to auto-follow the new users who are validated.
  • Users can choose to auto-unfollow those users who unfollow them.
  • Users can try out a pro version for 30 days at any time.

The professional, or premium TrueTwit account allows for a bit stiffer and more intensive Twitter management.

  • Users can choose to allow TrueTwit to analyze prospective followers to be certain they are more than just spam or affiliate accounts.
  • Users are provided with a Follower Analysis page that shows a summary of the status of all of your followers.
  • Users receive a free 30 day trial of the product. If satisfied, they pay $20 USD per year.

Ranked 5,384 globally, TrueTwit’s average viewers tend to be Caucasian women between the ages of 35 and 55 who make between 30k and 100k USD per year.

FLLWRS

FLLWRS is another Twitter follower management tool but on a very basic level. Simply click to the URL and select the option to See your twitter follower history. Allow the integration suggestion, and move right into your follower management configurations.

FLLWRS will not only monitor your followers but also provide you with a list with those who have unfollowed you. Managing this list can help a business who uses Twitter understand what may be turning their consumers off about their marketing techniques.

FLLWRS has a global traffic ranking of 55,894 with around 25% of its users located in the U.S. It is also very popular in the Netherlands where its ranking is listed at 5,010. On average, FLLWRS users are educated, childless females under the age of 35 with incomes ranging around 30k USD.

20Ft

20ft is a performance based Twitter tool that allows users to recap their last Twitter week for the user, their followers and friends.

A post about your week on Twitter is published at the start of each week automatically if you configure the service to do so. So what is your week on Twitter all about? And what does 20ft do for their users?

  • 20Ft helps to create a detailed analysis for your social media profiles and provides incredible data in your timeline charts.
  • 20Ft can send their users a ‘nudge’ if their metrics change significantly, for the positive or negative.
  • Users will have their own aggregated statistics in one easy place to access with a simple user interface.
  • This overview can be provided for Facebook, Twitter, YouTube, Google Analytics and more.

At #118,130 20Ft still has some work to do to impress Alexa beyond the current ranking. The average 20Ft user tend to browse from work and are on average women between the ages of 25 and 55 with high-end educations.

Formulists

Formulists is a Twitter tool that allows users to organize groups of their Twitter followers into auto-updting Twitter lists. Formulists allows for filter application and networking solely based on your biography, location and supplied keywords or phrases as well as your Twitter activity, the number of followers and more.

Although list creation and management can be difficult for users who are not incredibly net savvy, Forumulists provides its users with helpful text tutorials as well as videos to make set up easier than ever.

Users can choose to create Formulists to help filter those they follow, expand their network, manage current followers, track interactions, or even customize existing lists.

This type of organization and management can help you to create a Twitter following of followers who already have vested interest in your own products and services.

Formulists has a global page ranking of 48,923. Although popular in the U.S., this site is very popular in Bangladesh with a ranking of 12,892. Viewers are primarily females between the ages of 35 and 54 who browse from home.

Another Great tool is Paper.li and was covered in a previous blog.

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What Mobile Apps Can Do for Small Business

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Mobile Applications have rushed to the forefront of technology and further advancements with the increased usage of net enhanced mobile devices like the iPhone. Breaking beyond the traditional uses for phone and text messaging capabilities, mobile apps have been brought from playroom to boardroom.

Mobile App Statistics

Did you know that 38% of small businesses reporting view mobile apps as an essential aspect of their operations? A recent survey conducted by AT&T defined a few of the most recent statistics on mobile apps and small business. Around 72%, defined by companies that have anywhere from two to fifty employees, have reported that they use some form of mobile applications for their daily operations.

This poll of 2,246 small business owners is likely a great example of the average mobile app demographics for small business owners in the USA.

Most Popular Small Business Apps

The study showed that mapping and GPS tools topped the list of the most popular services utilized by the reporting small businesses at 49%. Other important statistics show:

  • One in four small businesses use social media marketing or document management apps
  • 24% use location-based services
  • 23% use time management apps
  • 22% use travel and expense tracking applications
  • 20% use mobile credit card payment services

When queried as to the chief factor making mobile apps desirable to companies was their time-saving benefits. Even more beneficial was the discovery that the smaller a business, the more likely it is to seek out methods for time saving with mobile and therefore far more convenient applications.

With business apps continually improving, this seems to be in turn, fueling the increase of usage of mobile devices, and therefore mobile applications, by small business owners.

Case Study

Mobile App Photo Sharing with Zurfer

A case study conducted by Mor Naaman, Rahul Nair and Vlad Kaplun of Berkley California, using a high end mobile phone application for photo browsing may give more in-depth clues to how quickly mobile applications are becoming more of a requirement than an option for business owners.

With Zurfer sent to over 500 possible users, only nine of those users participated in the extensive user research. Some of the first statistics noted were those that showed how many users preferred entertainment driven mobile applications as opposed to utilities and working tools.

Nielsen Study

With a recent Nielsen Study reflecting that SmartPhones now cover up to 28% of the U.S. cell phone market, increased usage of mobile applications are an understandable side effect. With studies further showing that the greater part of SmartPhone owners are under thirty-five as well as finding a larger diversity among Hispanic users than may have been expected, this also most certainly opens up some new possibilities for those small businesses that are in tune with mobile application development as well as usage.

Who Are the Main Users?

Perhaps most unsurprisingly, the mobile user market tends to be dominated by younger males with relatively elevated educations and more affluent connections in comparison to the rest of the population. Although studies showed that some users have a disproportionate amount of apps on their phone, the average number claimed a median of ten.

Although apps are not quite as popular yet as photo taking at 76% and text messaging at 71%, the stats provided are still considerable since Apple’s app store didn’t even open until July of 2008.

Overall, considering that there was no app culture whatsoever until around three years ago, most all of these statistics can be most assuredly proof of impressive tech-adoption methods of mobile device users.

The Real Results?

In the end, the case study on Zurfer may have actually proven to supply more much realistic results, as with the reports flooding into Nielsen continuing to show that Game apps are indeed the most highly sought, bought and utilized mobile applications at an average of 60% of monthly downloads, followed by news and weather apps holding around 52% of monthly downloads, social media applications are still listed at number four with a somewhat surprising 47% of downloads monthly.

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Location Trends: Checkpoints

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“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints.

Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own money into forming a company in April 2010, the new product was launched about 3 months ago.

What Checkpoints offers is product integration, a way to introduce new clients to products in a fun and interactive way.

An example will illustrate it the best: You are about to go shopping for groceries. Opening the app on your cellular phone will show you which markets in your area are participating in the program. By going in and checking in there –pointing your cell phone camera at a bar code and taking a picture – you get some points.

The app will also show you which products in the store they are recommending. By picking a product up and scanning it (again with the camera) you will also get points. You can do the same with any other establishment, and Checkpoints is a universal currency, meaning it is not tied to a brand or to a currency. The points you accumulate can be redeemed for products; from gift cards to new electronic gadgets and airline miles.

For shoppers this app, available for all camera-equipped cell phones, is a fun way to interact with new products and get something in return.

For manufacturers and advertisers, which have been tied to a specific location in their advertisements, Checkpoints offers the ability to expend to the product level and drive customers to pick it up and really look at it, in an interactively engaging way.

Several brands have joined the program immediately; Belkin, Energizer, Seventh Generation, Tyson foods, 24/7 fitness center, and more. Just recently, Lionsgate, the movie production and distribution company has added Checkpoints to all their DVDs and Blu-rays. Customers are able to watch trailers and receive checkpoints for interaction with new movies. They will also have access to movie reviews and exclusive offers. “We know this technology increases the likelihood of purchase and we’re also excited by the sheer power of the experience and the brand engagement it creates” says Anne Parducci, Lionsgate Executive Vice President of Marketing and Family Entertainment.

Checkpoints hit the million check-ins and 600,000 bar code scans in January 2011, about 2 and half months after its launch. The brothers are now contemplating whether to continue in their boot-strapping operation with 13 employees or start a round of financing.

[youtube=http://www.youtube.com/watch?v=LXwHkpGlQ00]

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Apps and Sites to help Businesses Manage Social Media Branding

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If you are a small business owner active in the social media circuit, there are some free or inexpensive apps you should know about.

Apps are very popular. As of 2009, iPhone users downloaded more than 2 billion apps through iTunes which has more than 85,000 apps for sale. From apps that let you find your car in a crowded parking lot, or alert you when you are getting low on gas, to apps that help you maintain your digital brand from your smartphone.

Here are some Apps to help you should know about:

Twist – A free app which lets you search topics on Twitter that are related to your business. You can get that information in real time and see what people are talking about.

Tweetmic – Allows you to record your tweets and publish an audio file on Twitter stream. Can be used for personal invitations and announcement to tweets you can record quickly while you wait for the traffic light to change.

Qwitter – Lets you know via e mail when someone leaves your Twitter account. It is a paid service that costs $4.99 a month.

YouTube for pages – To stay connected and integrated, this app lets you connect your business channel on YouTube to your Facebook account. You can post your video only once and using this app, connect it to all your other social media sites you are involved with.

Networked Blogs – A promotional tool that lets you link you blog to Facebook. A free app.

Sites:

Mybrainshark.com – A free site that allows the creation, narration and sharing of multimedia presentations.

Icebucket.com – a search engine specializing in blogs. It helps narrow the results when you want to check what blogs are relevant to your business.

KnowEm.com – Allows you to check the availability of your brand name, and see who is using similar names. It can check this information in about 120 social network sites in a matter of a few seconds.

Blinxx.com – another free search engine that allows you to search videos from YouTube, Vimeo etc. Again, this search helps you narrow down the search results to videos only.

Those are but a few examples of how apps and sites can help the business owner save time and get organized. With the proliferation of social media sites it is important to be able to aggregate information relevant to the business. It is equally important to be able to create connections between the official website and social media sites, so they can feed and connect to each other.

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