Mike Matas: A next-generation digital book The popularity of e books is undeniable. According to the BBC, the use of e books in the UK has quadrupled in 2010. What started with Amazon’s Kindle and continued with other publisher producing their own version, like Nook from Barnes and Noble, has gotten a tremendous push with […]
internet marketing
Mobile Business: Have All Shoppers Gone High-Tech?
No, likely not all of them, but a recent study has shown that shoppers are now regularly checking prices online before purchasing in-store. Aware that shoppers had been checking pricing on larger items online, such as appliances, furniture, or home improvement items for quite some time, it seems this has finally carried over to everyday […]
Who Are You?: A Life Balance & Social Media Practice
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
Yext: Pay Per Action Advertising
Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out of New York City, offers local advertising technology to local businesses in the form of Pay-Per-Action phone calls, Yext Rep, and Yext Tags – a way to highlight listing on local sites. With a seed […]
ICANN: Domain Dispute?
The Following Article was published in response to a issue raised in with two Real Estate brands in the Hamptons. It is issues like these that are at the heart of this publication and its mission. “It is my hope that when someone isn’t sure about digital media or the information that has been presented […]
Tumblr Becomes More Sociable with Launch of the New Share Button
The publishing platform known as Tumblr has officially joined the social networking class of tools alongside more popular Facebook and Twitter options. While the Tumblr button is very similar to other bookmarking buttons offered by a large variety of services, it does offer a significantly more advanced options for the display posted. Customized Tumblr Display […]
TweetStats Real-Time Twitter Statistics
There seems to be an entire industry devoted to creating Twitter tools. Some are highly effective and worth the few moments it may take to register or login to their respective systems. Others tend to make a quick debut, likely via Twitter or another social media, and then quickly fade into the background as a […]
Main Stream Social Media: Foursquare, Twitter and the NYC Mayor
If you needed proof to how much social media is becoming the mainstream media, here’s a little tale: Mayor Bloomberg, of New York City, made April 16 the official “Foursquare Day” in the city of New York. Foursquare.com, a location based application that offers its subscribers the ability to “check in” through their smartphones and […]
Mobile Advertising is Expected to Reach 5B in 2015
Whether you are aware of it or not, the iPad and its clones have created a revolution. They are changing the using habits of computer users. Tablets are expected to outsell desktop computers as soon as the end of this year. Coupled with the rapid rise of smartphone sales, it can potentially result in millions […]
How Online Customer Preferences and Feedback Has Changed
It has only been a couple of years since integrated log-ins began to creep into our everyday tasks online. Although it began on a smaller scale, such as the 2008 integration of Yahoo and Google ID’s with Zoho, from this small test in integration preferences, an entirely new beast grew. Logging in via third party […]