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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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internet marketing

Twitter: Business & Brands Now Trending

July 18, 2011 by Basil C. Puglisi Leave a Comment

Twitter is becoming part of our lives whether we are active users or not. Twitter has found itself as the exclusive information tool, scooping Osama Bin Laden Death and now the latest in business and brands. There are so many uses to this short burst of 140 characters, and new ones are being discovered every day. We cannot […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Social Media Topics Tagged With: advertising, brand, internet marketing, Marketing, Social Brand, Social Media, twitter, Visibility

Lujure: A Fundamental Shift in Facebook Marketing for Small Business

July 15, 2011 by Basil C. Puglisi Leave a Comment

Lujure’s Assembly Line represents the most profound shift in advertising and marketing that one hopes to continue to see in social media. The power of Facebook cannot be ignored; it represents a marketing tool that has changed the way that we do business and is the pinnacle representation of web 2.0. It is with great […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, brand, facebook, internet marketing, Marketing, pages, Social Brand, Social Media, Visibility, Visibility Marketing

ReferralKey Can Help to Grow Your Business

July 12, 2011 by Basil C. Puglisi Leave a Comment

Tapping into the largest referral network available, ReferralKey has previously been described as a skillful collaboration of Angie’s List and LinkedIn, the social business network. This system of referring business owners, among business owners and consumers allows users to build a network of contacts while building list of reputable businesses with reliable contractors and other […]

Filed Under: Business Networking, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, business, Business Consulting, internet marketing, Marketing, Social Media, Visibility

Why Online Videos are Important to Your Business?

July 1, 2011 by Basil C. Puglisi Leave a Comment

Videos are increasingly attracting huge audiences online. People love to share online video content, especially young people. They post them on social networking sites or spread them through e mails. Marketing people say that if you are not using video in your marketing campaign, you might soon be behind the crowd. Why is that? Think […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog Tagged With: advertising, brand, internet marketing, mobile, PR, video, Video Marketing, Video Visibility, Visibility

Google +1 Goes Live with Adwords

June 29, 2011 by Basil C. Puglisi Leave a Comment

Google Experimental Labs has been testing its +1 feature, similar to a Facebook “Like” for a few months now. For those participating in the experiment, a +1 box at the end of each website’s title on a search engine query display allowed them to give their digital stamp of approval to sites they enjoy. So […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics Tagged With: +1, advertising, brand, business, google, internet marketing, Marketing, plus one, Social Media, Visibility, Visibility Marketing

Social Media Trends in Europe and Russia

June 29, 2011 by Basil C. Puglisi 5 Comments

The use of social media is certainly not limited to the United States alone. In fact, for some internet users, social media networks may have been their first experience in connecting to someone outside of their own local, state, or even country. Russia has a significantly different social media audience in the simple fact that […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, Social Brand, Social Media, Visibility, Visibility Marketing

Transparency & Social Media

June 27, 2011 by Basil C. Puglisi Leave a Comment

Embracing social media 100% may be the best investment, you as a business owner, can make for your company and brand. However, businesses already renowned in the social media world, can also be considered pioneers of this method of advertising and marketing. Although many have heard of the benefits, fear of possible damage may have […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, General, Social Media Topics Tagged With: advertising, brand, internet marketing, Social Brand, Social Media, Visibility, Visibility Marketing

The Pros and Cons of Article Base Sites

June 16, 2011 by Basil C. Puglisi Leave a Comment

The Pros and Cons of Article Base Sites Although many small business and subsequently website owners may have their content creation options well in hand, others can struggle when it comes to supplying their websites or blogs with fresh topics and themes. Though the concept of article bases are far from new, they are certainly […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization Tagged With: advertising, articles, blog, internet marketing, Marketing, PR, SEO, Visibility

Crowdsourcing

June 13, 2011 by Basil C. Puglisi Leave a Comment

Outsourcing is already an old word, and we all know what it means – sending jobs to countries where the labor is cheaper than in the US. The new worldwide pool of cheap labor, they say, is called Crowdsourcing.It means taking a task, especially in software design, and putting it out there to the world […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, crowdsourcing, internet marketing, Marketing, Social Brand, Visibility, Visibility Marketing, word of mouth, world of mouth

Tweet Tools: Increase Your Twitter Productivity with TweetSpinner

June 8, 2011 by Basil C. Puglisi 1 Comment

If your direct messages inbox is full of auto-follow spam messages or otherwise delayed or old information, you are probably like most other Twitter users that do not have TweetSpinner. Direct Messaging Inbox Archiving TweetSpinner provides more control over many important elements of managing your Twitter account fully, accurately, and lucratively. It will allow you […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, mobile, twitter, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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