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Display Ads and Tumblr [News]

April 25, 2012 by basilpuglisi@aol.com Leave a Comment

Technically, display advertising, or banner ads, are graphical advertisements on the web that pop up next to, above, blended into or under content on emails, web sites, or even IM applications. This video is very short but provides a great overall understanding of what display ads are and how they work.

[youtube=http://www.youtube.com/watch?v=oUT5H723Ii4]

What Benefits Will Display Ad Networks Have on Your Business?

Just like magazines or newspaper ads, you can expect to receive the same type of benefit from display ads in exposure for your business and hopefully in an obviously increasing customer base. However, unlike magazines and newspaper ads, the flexibility of the internet lets us advertise to a worldwide community, expanding a business’s horizons endlessly. Display advertising also has distinct advantages over the more traditional formats.

Businesses can target specific options such as behavioral targeting options or direct choices in demographics allowing them to expertly direct ads only to their most vital audiences.
Performance of your ads can be tracked as part of your daily marketing campaign to allow you to measure metrics such as clicks, conversions, and impressions which will allow you to calculate your ROI.

Top Display Ad Networks

Although the list is constantly changing, some of the top display ad networks in the country include:

Yahoo Network
Google Ad Network
ValueClick Networks
Turn Media Platform
27/7 Real Media
Adbrite

News in Ad Display – Tumblr

A couple of years ago, CEO David Karp of Tumblr was asked what his feelings were on display ads. At that time he shared that they turned his stomach. Not something he wanted for his blogging platform. Very recent news shared that he may have found himself eating those words a bit when he shared that Tumblr plans to begin selling ad display units to advertisers. So far, the platform has survived without any ads but users will soon begin to see them displayed on their Tumblr “Featured” section of the dashboard.

Advertisers should be able to pay for ad space beginning May 2^nd. Tumblr currently hosts over 52 million blogs with a growth rate of approximately 50 million posts per day.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Is Your Business Website Ready for Mobile?

April 16, 2012 by basilpuglisi@aol.com 10 Comments

Is your small business website ready for mobile? I am referring to the smartphones people have been overwhelmingly converting to. According to a recent Google Study using research firm Ipsos they quantified what devices costumers across five key global markets are currently using. Not surprisingly, the numbers show that smartphone ownership is on the rise. What caught some analysts off guard was the finding that in each of the countries polled, use of mobile phones had edged out use of personal computers in 2011.
According to a study by Compuware 71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home.
Nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.
Below are some best practices for mobile websites suggested by GoMO:
1. Keep it Quick Mobile users want their information fast. To help them, design your site to load fast and make copy easy to read. Prioritize the content and features that mobile users need most. Use your desktop site analytics to see what mobile users are doing
2. Make it Easy to Convert No matter what your site’s objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to buy something or contact you!
3. Simplify Navigation No one likes to be confused. Clear navigation and, on large or complex sites, search functionality, will help your customers easily find what they need
4. Make it Local – Consumers look for local info on their phones all the time—from locating the nearest gas station to finding an open pizza place. Include functionality that helps people find and get to you.
5. Be Thumb Ready – People use their fingers to operate mobile devices – especially their thumbs. Design your site so even large hands can easily interact with it.
6. Make it Seamless – People now use multiple screens throughout the day. Convert as much of the functionality of your desktop site to mobile as you can to create a seamless experience.
7. Design for Visibility – A mobile-friendly site gets its message across without causing eyestrain. Make it easy for your customers to read – remember they may be in a place with low light.
8. Use Re-Directs – A mobile site redirect is code that can automatically tell if visitors are using a mobile device and send them to the mobile-friendly version of your site. Have your site developer implement this redirect code so your customers get the best version of your site for their needs.
9. Make it accessible. Your mobile site should work across all mobile devices and all handset orientations.
10. Good mobile sites are user-centric, which means they’re built with input from your audience.
It is time to consider all modes of electronic media in your business marketing plan. Mobile users will continue to play an ever growing part of how you will gain your customers. Start incorporating these processes now.
Author:

Marilyn Zayfert is a passionate digital strategist implementing online and mobile applications. She is a results-driven sales and marketing strategist with a proven track record of achievement and demonstrated success. Marilyn founded illumiNET Creative Media in 2009. illumiNET Creative builds and implements online marketing strategies for local businesses. Twitter @mzayfert
Website http://www.illuminetmedia.com
Sources:
http://www.investorplace.com/2012/01/google-study-mobile-phone-use-tops-the-pc-goog-aapl-dell/
http://www.ipsos.com/
http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers
http://www.howtogomo.com/en/d/why-go-mo/#mobile-best-practices

Google Started Changing the Way Search Results are Shown

April 11, 2012 by basilpuglisi@aol.com Leave a Comment

Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the top Google Search executive, confirmed recently they are working on something big.

What they are trying to do, he said, is for the search to work more like we humans understand the world. By cross referencing millions of entities that Google has been collecting in the past few years, the new search engine algorithms will attempt to understand the context of the query and give direct answers instead of sending you to a website to find out by yourself.

For example: If you ask what the deepest 10 lakes in the US are? Today, you are getting results based on the keywords and a list of websites talking about lakes, but not the exact answer to your question. In the future the first thing that will appear is a direct answer to your query. You can see it already happening with the “best guess” results. Type in “who is the chancellor of Germany” and see what you get.

Another example: If you ask information about a place, Lake Eerie for instance. Today you get all the websites that have anything to do with the lake. In the future, first you will get all the information Google has collected about the lake: depth, location, altitude, average temp and so on.

Google and Metaweb Tech

A little more than a year ago Google purchased a start-up company called Metaweb Technologies. The company had an index of 12 million entities; movies, books, companies and celebrities. (For the sake of comparison, Wikipedia has 3.5 million English entries.) Amit Singhal said that since this acquisition they have expended the index to 200 million by developing “extraction algorithms” that can organize data in a semantic way from around the web.

What would it do to the listings on the first page if a large amount of information will appear first? A person who was briefed on Google’s change says it may impact directly the results of 10%-20% of the queries. There are billions of queries performed each day.

Google hopes that with the new search results, people will spend more time on their page and see more relevant ads, but it is still unclear how it would impact the ads which appear beside the search results. People familiar with the project say the changes will appear in the next few months. Amit Singhal says it will be rolled out slowly and will be a year-long process.

Author:

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Why Blogs Matter More than Ever for SEO

April 4, 2012 by basilpuglisi@aol.com 3 Comments

I recently showed a college student a blog post I was working on, and he asked me what percentage of the content I dedicated to keyword phrases. He had taken a course in SEO, and he understood keyword density. So do I. But even as an SEO copywriter, it’s not really something that I take into account when writing content anymore.
Rather than give him a percentage, I explained to him that the number of times a keyword is placed within an article isn’t as important as it used be. Yes, keywords still play a big role, but the quality of the content has become a more critical factor in getting higher search results. That’s where blogs come into play.
The Rise of the Blog
Back in the day (1990s to early 2000s), blogs weren’t as widely accepted as they are now. Saying you had a blog was like telling people that you’re kind of a geek and you really like to talk about yourself. Last May, eMarketer reported that 53.5% of Internet users would read blogs in 2011. That’s 122.6 million blog readers. Today, blogs have become an effective way for people to share their opinions; stay updated on news, trends and topics that interest them; and have ongoing conversations with others who share those opinions and interests. For businesses, blogs have become a necessary tool for reaching customers on a higher level and improving SEO.
The rising value of blog content has not gone unnoticed when it comes to search results – Google wants to put the content that people read in front of them, and right now, that means blogs.
Keep Your Content Fresh and Relevant
Google favors new, fresh content, and in today’s fast-paced market, content can get outdated pretty quickly. Maintaining a continually updated blog on your company website allows you to keep adding new content to your site without having to completely rework product or service pages. In addition, the content must contain valuable information – Google Panda updates now put low-quality content created solely for link building at the bottom of search results.
Guest Blog, Guest Blog, Guest Blog
Writing guest posts on other blogs has a number of benefits, one of which includes SEO value. Guest posts often allow back links to your blog and website within your blogger bio. Good relationships with authoritative bloggers can be incredibly valuable for SEO, especially if the blogs have high page ranks, as Google is impressed by link quality and diversity. Networking also helps establish your own blog as an authority in your niche.
Social Sharing
The better quality the content, the more it’s shared through social media. Google recognizes social sharing, such as tweets, retweets, Facebook likes and Google +1’s. Internet users are much quicker to share a blog post, rather than a website page, through Twitter. With the rise of Pinterest, blogs that post quality images are also being shared more, resulting in increased traffic and higher search rankings.
Do you have a blog? Are you using it to improve your SEO strategy?
Author:

Jacqui MacKenzie is a writer for Straight North, one of the leading Internet marketing companies in Chicago. She writes for a wide range of clients, from providers of GPS for vehicle tracking to broadcasting equipment specialists. Check out the Straight North blog! @ straightnorth

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The Path Less Taken: Google+

March 26, 2012 by basilpuglisi@aol.com 2 Comments

We’ve all heard about Google+; but to be quite honest, Google’s social network seemed to fizzle out after its release. It’s certainly no Facebook or Twitter, but that hasn’t stopped several major marketers from switching gears lately to focus on Google+. But why? Not only is Google+ no Twitter and Facebook, but February reports showed that the average Google+ user spends a total of 3 minutes on the site monthly. This compared to Facebook’s 405 minute average and Pinterest’s and Tumbler’s 100 minute average demonstrates Google+’s deceptive shortcoming . However, the reason marketers are turning their attention to this social networking platform is because Google+ is imperative in the world of social media and SEO, and here’ why.

Social Web Experience

Google+ is so much more than a social network as it gives users something new: a complete social web experience. Unlike Facebook and Twitter, Google+ implements all of the services of Google into its social network: we’re talking Google Voice, Google Shopping, location filtered Google Search Engine Results, Google Video, photo sharing, and the list goes on. Google+ isn’t just about connecting with friends, it’s about connecting with the world. And in that connection, users share their personal and commercial experiences with the world, offering market researchers huge opportunities. And because Google+ is more than a social network, it is attractive and convenient to users. According to Google-plus.com, this is evident by the fact that by January 2012 Google+ was boasting 90 million active users worldwide, making it the 4th largest social networking platform in the world; and of course, one must take into account that this success comes only 6 months after the social network’s beta version was released.

Impact on the World of SEO

Two things make Google+ more important in the world of SEO than any other social network. First, because sharing and endorsing commercial items is both convenient and appealing to users, they are driven to participate; they this by utilizing Google+’s “+1” button. Through this utilization, users not only share public endorsement of products, services, websites, and the like on Google+ and websites, but through Google’s search engine; user’s Google+ friend’s +1 recommendations, if relevant, show up in their Google searches. Not to mention that the +1 button has been implemented into all results on Google’s search engine result pages; this is a big deal considering that Google holds more than 66 percent of the search engine market share, according to searchengineland.com.
Second, because everywhere we look features the +1 button, this means something big to SEO. Think about it. Google operates the majority of the search engine market. Millions of people flock to Google to query searches every day. Google+ and Google+1s directly affect SEO. Google owns Google+. Therefore it isn’t a far leap to assume that Google will give Google+ more weight in its algorithms than other social networks. So, put quite bluntly, anyone hoping to utilize SEO is completely and hopelessly dependent on Google and its secret algorithms.
Author:
Amber Paley is a guest post and article writer bringing to us information on why many marketers are turning their attention to Google+. Outraged by the prevalence of elder abuse in the U.S., Amber spends much of her professional life writing educational articles to help those affected by elder abuse find a good nursing home abuse lawyer. Amber’s social profile can be found at http://about.me/amberpaley
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Google Started Changing the Way Search Results are Shown

March 19, 2012 by basilpuglisi@aol.com Leave a Comment

Image representing Google as depicted in Crunc... — Image via CrunchBase

That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the top Google Search executive, confirmed recently they are working on something big.

What they are trying to do, Amit said, is for the search to work more like we humans understand the world. By cross referencing millions of entities that Google has been collecting in the past few years, the new search engine algorithms will attempt to understand the context of the query and give direct answers instead of sending you to a website to find out by yourself.

Image representing Metaweb Technologies as dep... — Image via CrunchBase

People familiar with the project say the changes will appear in the next few months. Amit Singhal says it will be rolled out slowly and will be a year-long process.

Author:

Sources:

Reference.me – A Unique Business Social Site

March 15, 2012 by basilpuglisi@aol.com Leave a Comment

Since almost every social site claims to be unique, yet there are several floating around that seem to mirror each other, we have come to understand that often ‘unique social site’ in reality means, social site with a unique name. So when I came across Reference.me, I gave it a shot, but without any genuine expectations for uncommon features.

referenceme_1naslovna — c/o www.domain.me

Trusted Networks

We have other social sites that rely on trusted networks. LinkedIn immediately comes to mind. Currently the largest business social network online, LinkedIn has over 120 million users. Many people use it to connect to business partners and other colleagues, or even employees and customers.

While most of us likely have a LinkedIn account and profile, accept or decline contacts on a daily basis, and even update our profiles when business opportunities change, we usually stop just short of using our LinkedIn profiles outside of a social bookmark on our website or link on our email signatures unless we are in the process of actively building on that network.

How Does Reference.Me Work?

Your trusted network on Reference.me actually comes with a very impressive visual reference of who your trusted network represents. It differs immediately from other social networks in one specific way. Log in is only integrated with Google + currently. However, once signed up, and logged in, you can still easily integrate your Facebook and LinkedIn accounts. Integration with LinkedIn will also fill out many of the details, work references, education, and skills on the Reference.me details tab.

There is no messaging on Reference.me, no activity streams, groups, or anything else you may be called to join in, or at least not yet. That doesn’t mean that Reference.me doesn’t have a shining quality or two at this stage in its development game.

Reference.me Pros

The site already has a great setup when it comes to a quick list and profile viewing opportunity with a few different filter options. Arranging your network by skills, location, companies, strongest connection, or even alphabetically supplies users with the ability to quickly locate members in their network that may not be so readily available on the top of your network. This layering feature is absolutely unique from any other social business network available on the net currently. It provides a more in-depth look at how the rest of your network functions with their own, giving potentially more elaborate insight if browsing the networks of perspective new hires, new colleagues, or even consumers.

The references system on Reference.me is impressive, as well it should be on a social site with such a URL. Grabbing a reference from their system is as easy as clicking on a name and choosing the big tab that pops up. Under the tab you may also see that the source is already a trusted one for you, or that you may need to request them to join your network so that they too receive trusted status on your Reference.me account.

online_business_networking — c/o www.growyourbusinessnetwork.com

Reference.me Cons

Reference.me cons are as mostly as listed above. There is no messaging on Reference.me, no activity streams, groups, or anything else you may be called to join in, and for this reason Reference.me may not be seen as a full-bodied network that promotes major interactivity.

Fortunately, this doesn’t seem to be what the team at Reference.me is going for. Reference.me seems like a great place to send a prospective client, employee, or consumer when they ask for references, whole references, and nothing but your references.

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Optimizing Your Landing Page for Better Conversions

March 2, 2012 by basilpuglisi@aol.com 6 Comments

Your Landing page is the heart of your site. Irrespective of whether you have a product or a service to sell, landing pages can provide a subsequent boost to the conversion rate. Optimizing them is not hard if you know when and where to tweak the various elements. However, the hardest part is to find the elements that require some tweaks. This brings us to the fact that there is no rule sculpted over the stones which provides guidance towards the perfect optimization of landing pages.
Some ideas can optimize your landing page for better performance. They are:
Loading speed:
A landing page that loads faster has better conversion rate when put into comparison with a page that loads slower. Therefore you very first aim should be to increase the loading speed of your landing page. Factors that can be an obstacle to increase the loading speed are:
1. Images: Too many images over your landing page can be responsible for slow loading. Though images are eye capturers and are very much essential, it is necessary that you limit their usage. Cut down on any images that is irrelevant to the content. As far as possible try to eliminate the images of huge sizes as these consume more loading time. A single image at any specific fold of the page is the best practice.
2. Videos: Videos are widely used to replace written content. However, you should be aware of the fact that videos can never replace written content. Some people have completely stripped their landing page of written content and have replaced them by a long sales video. Users those who have a high internet speed connection will be sated whereas the users with slow internet speed will have no other option but to leave the page.
A smart marketer will tell you to balance your page in terms of written content and videos. A video clip should be used only when you are unable to explain a certain idea in written content. For example, let us say you are promoting your dancing lessons. The landing page can be a mix of written content which will be used to promote your product and the videos can be used to show clips of some complex dancing steps which might be impossible to put into written words.
Note: In many cases the loading speed of your page is attributed to your hosting company. Webhostingpad and register.com are some of the hosting companies that provide excellent hosting with fast loading speed.
Length of the page
What should be the length of the page? Should I provide the readers with just the basic information or detailed information about the product? These two questions spring simultaneously while designing a landing page. Again, there is no rule stating the length and the amount of the information that has to be provided as the answer to the above two questions depends upon the answer of the following question, how much information do your customers require to trust your product?
The amount of information provided should be enough for your customers to trust your product. The content in question can be of just a short paragraph or can be a never ending landing page. However, your copywriter should be talented enough to create a stunning copy so that your reader is adhered to the page until they make a purchase. Moreover, a balance between video and content will make your landing page look great.
Tone of the copy
Personalization is the magic word when it comes to marketing. The sad part is the overuse of the magic word. Imagine yourself to be looking out for a product and you suddenly arrive at a landing page where it is full of colloquial language sprinkled with emoticons. Would you like to risk your $40 in purchasing the product though the price seems to be reasonable? Hardly any of us will make a purchase from such a place.
When marketers mean personalization, they are telling you to write a copy that can be taken as personal without losing the soul of business. An image of yours is critical when it comes to personalization. The next part is to write a copy which appears to be a personalized one while still holding the nature of business. Once you get a good copywriter this shouldn’t be much of a concern to you.
Experiment
In some cases changing just a sentence can affect the conversion rate. Therefore, consistent experiment with your landing page is necessary. Split experiment can provide better results when using trial and error methods.
These few tips will, though trivial, when applied can affect the conversion rate in huge numbers.
Author:
Richie Richardson is a prolific writer on Internet Marketing and Social Media. He also writes for webhostingpad discount codes and register.com discount codes. You can make use of the deals provided by webhostingpad and register.com for your hosting needs.
Sources:

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

February 29, 2012 by basilpuglisi@aol.com Leave a Comment

What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

102 people attended throughout the day
128 viewers at one time on LiveStream
976 views on the Live Stream Channel
1484 tweets to date #smwsmac
71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc., spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported. The mix of content and style presented, generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics” said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

SES New York Conference and Expo 2012 [Event]

February 20, 2012 by basilpuglisi@aol.com Leave a Comment

March 19 – 23
Hilton New York
1335 Ave Americas
New York, NY 10019

The SES Conference and Expo is a series of conferences and events in which a special focus is given to best practices, tips, and trends in many different areas.

SEO
PPC
RTB
Demand Gen
Mobile
Social
Local

The SES events provide leadership instruction from some of the industry’s top experts. As usual, SES New York will have some highly recognized and respected professionals to educate attendees.

Just after morning coffee on Tuesday March 20th, Avinash Kaushik, Digital Marketing Evangelist for Google, will be a key speaker on the topic of balancing multiple media channels and leveraging the Clear Line of Sight model to help ensure business owners are optimizing across all important business drivers. Avinash is also the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day, of which 100% of the proceeds go to his favorite charities. Be sure to come to the keynote to learn which top four business drivers Avinash believes are most vital to your growth.

After Avinash’s set there will be five simultaneous sessions that attendees can choose from.

The Tools of the Trade for SEO

This session will help if you are a party responsible for a business’s SEO. Attendees will learn about up-to-date tools that will help you more efficiently accomplish your daily tasks such as:

Diagnosing and Correcting Issues
Indexing
Competitive Analysis
On-Site Optimization
Site and Page Level Information

Paid Search Competitive Analysis

It is part of any essential business plan to understand the particular strengths and weaknesses of the competition. The knowledge can be invaluable when it comes to learning which links you should acquire, what to pay for ads, which content you should offer, and the customer base you would like to gain. With moderator Andrew Goodman, of the SES Advisory Board, who is President of Page Zero Media and fantastic speakers Stephanie Bailey the Client Manager for Adlucent and Matt Van Wagner, President of Find Me Faster, attendees are certain to take away vital information about new trends in tools and analysis as well as other information critical to understanding your toughest competitors.

Crossing the Digital Divide: The Leap from Search to Display

In many cases, display advertising can lack in the areas of placement, targeted pricing, and ROI of search. Three notable speakers will share fresh takes on media models for your business.

Frost Prioleau, CEO, Simpl.fi
Steven Golus, General Manager, Go-to-Market, DataXu
Dax Hamman, Chief Revenue Officer, Chango

These speakers will present an intro to DSPs and ad exchanges, overviews of new display optimization strategies, and give plenty of advice for those already experienced search marketers who would like to take the leap into exchange-traded display.

Search Engine Marketing 101

This intro session will supply attendees with a comprehensive overview of all of the key concepts involved in search engine marketing. The speaker will be Bill Hunt from the SES Advisory Board and President of Back Azimuth Consulting. Attendees can expect to have vital SEM questions answered such as:

How can my site be best optimized to attract organic traffic without excess costs?
What are the major search engines that I should be concerned about?
How can I achieve high ranking or placement with search engine ad opportunities?

The last session for this conference hour is soon to be determined.

DBMEi Subscriber Discount

The SES has an incredible agenda prepared so do not miss out on your chance to attend or the opportunity to get a great discount for doing so just for being a DBMEi subscriber. Head to the registration and pricing page for SES New York 2012 and be sure to enter the code DBM20 for a 20% discount on your price.

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