business

Social Media Week: Social Media Action Camp #SMWsmac [Event]

February 5, 2012 by basilpuglisi@aol.com Leave a Comment

This will make the fourth official year of Social Media Week’s return to New York. One of the world’s most unique and innovative global platforms for a large selection of interactive conversations and information on new trends in the social and mobile media industries.

Global Promo for Social Media Week 2012

http://www.youtube.com/watch?v=aXLIL0VMt1s

Why Attend Social Media Week?

There are quite a few compelling reasons to attend Social Media Week.

They include:

Free Attendance ~ Due to a generous outpouring of support from partners and sponsors, the events that are hosted by Social Media Week directly, are free to attend.
Community Content ~ The program is curated in a unique manner allowing coverage for every new and emerging trend, areas of technology, and the industry sector.
Unique Venues and Locations ~ As with any other learning experience, those that organize #SMW understand that environment can be detrimental or conducive to retaining knowledge and understanding. Thanks to many strategic partnerships, as well as the venues that donated space and time, places such as the New York Times, MoMa, and the Paley Center for Media will help to enhance attendee experience.

How to Attend

If you are interested in attending Social Media Week events you can head to their page and create an account if you do not already have one. Once registered, visit the scheduling page to locate the events that you are interested in. Remember that all events are free unless otherwise stated. When you find the events you want to be a part of, click the Attend button to the right of it and you are registered. You must register to attend each event individually.

[youtube=http://www.youtube.com/watch?v=il9AQu8BlN4]

What is Social Media Action Camp?

The Program Schedule will be released the day before the event. At that time you will be able to plan your day. The time for each session is being held due to the need to allow our VIP guests and teachers to make arrangements to attend and participate in Social Media Action Camp.

Speakers include:

Elliot Nix – Head of Mobile, Google
Bill Corbett Jr. – President, Corbett Public Relations
Jeff D. Goldberg – President, JG&A
Maria Prieto – CEO, The Hispanic Network
Mardy Sitzer – President, Bumblebee Design & Marketing LLC
Amy Vernon – VP Strategy, Hasai
Jeff Ogden – Host MAD Marketing TV
Garth Holsinger – VP Global Sales & Business Development, Klout
Basil C. Puglisi – Executive Director & Publisher, dbmei.com
David Meerman Scott – Author, The New Rules of Marketing & PR
Anthony Napolitano – Director, StumbleUpon
Ellen DePasquale – Director, Constant Contact
Nathan Latka – CEO, Lujure
Dupleep Wijayawardhana – CEO, EmpireAvenue

And more, including two surprise speakers yet to be announced.

The Social Media Action Camp, or #SMAC, is a one day conference that is focused on providing a environment that encourages small business owners, entrepreneurs, and media enthusiast to increase their knowledge on the benefits of helpful social media practices. The camp will feature a range of learning sessions created with a focus on actionable information. Every session lists a set of learning outcomes attendees can expect.

Why Attend Social Media Action Camp?

Attendees can expect to take away vital information on some very important topics.

Business Collaboration Practices ~ Attendees can expect to learn how to supply services equal to the power of the big guys, while fashioning a social business presence that only a small business can create.
Collaborative Blogging ~ This session offers a look inside the practice and the purpose behind collaborative blogging including how those efforts can truly pay off via the share factor on social media networks.
IRL Networking ~ This session will help small business owners learn how to create the most effective strategic alliances that help to generate real-time buzz about your business, products, and services.

In addition, attendees can expect to walk away with functional knowledge on how to create a successful social strategy, a greater understanding of the four major social networks, and a larger box of digital social media tools that can be used for monitoring statistics and updating campaigns.

[youtube=http://www.youtube.com/watch?v=1vVRRApncEo]

How to Attend

General Admission for #SMAC is $99 and for students $39. As a DMBEi subscriber you are entitled to a 25% off discount when you head to the #SMAC home page from here and enter the discount code dbmei25 during the registration process.

The Social Media Action Camp will be held on February 16t^h, 2012, from 8:30 AM to 5:00 PM at the Roger Smith Hotel, 501 Lexington Ave, New York, NY 10017.

Digital Brand Marketing Education is the event organizer. Please feel free to contact: @BasilPuglisi – info@dbmei.com – 631.909.7360

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Social Commerce Summit 2012 [Event]

January 31, 2012 by basilpuglisi@aol.com Leave a Comment

It’s time again for the Social Commerce Summit and for the pros and experts that come together during this yearly conference. On Tuesday, February 7th, the events will swing into action once again for 2012.

All About the Social Commerce Summit

Since the immersion of social media into digital commerce, incredible opportunities and options have opened for business owners. Socially marketing your products and services can come with its own challenges though, so the Social Commerce Summit, or SCS, has a focus on presenting some incredible tips and tricks along with the best practices common to businesses successful in this form of marketing.

The SCS will provide the platform for experts in their industries to share their own best practices and ideas that have been built upon cutting edge trends and technologies and are the products of incredibly successful Fortune 500 campaigns and strategies.

The Agenda

The conference’s format is designed to encourage short presentations with short discussions following. This encourages speakers to get to the heart of the matter quickly so that additional points can be discussed and engaged as the conference rolls on.

Everything from product creation or discovery to social advertising deals are discussed to help educate those new to the business as well as those brushing up on current trends. There is also plenty of time to connect with colleagues and create new networking relationships for your business.

The Speakers

You can expect to hear from a wide variety of speakers who hail from a vast number of different types of industries with everything from BusinessInsiders own Nicholas Carlson, @nichcarlson, to Tim Mahlman, @tmahlman, at Klout. Speakers will include marketing, branding, and developmental executives as well as innovators and strategist with leading information on how to expand a business’s ROI. A few speakers include:

Margot Savell – @margotsavell
Margo is the digital measurement strategist at Weber Shandwick
Jason Ross – @JasonPRoss
The Founder of Jackthreads.com
Paul Lee – @ipaullee
The head of PLayboy Digital Ventures and an admitted Foodie
Chantel Waterbury – @chantelchloe
The Founder and CEO of Chloe and Isabel

In addition there are also reps from several major brands such as Martha Stewert Living Omnimedia and Battery Ventures.

Who Attends Social Commerce Summit?

Everyone! Everyone from the speakers themselves to anyone who is selling or promoting their own products, services, and ideas. You can expect to find investors and entrepreneurs who are involved in forms of digital commerce at the SCS.

Make sure to follow @BI_Events to keep up to date on conference information.

Lastly, remember that DBMEI subscribers also receive 15% off of the ticket price to the Social Commerce Summit. Simply register on site and include the code, dbmei15, in the discount code box on the left to get your DBMEi subscriber discount.

Author:

Sources:

3 Tips to Synchronize Online and Traditional Marketing

January 23, 2012 by basilpuglisi@aol.com Leave a Comment

As much as the online community loves to promote the effectiveness of a well-designed online strategy, it’s impossible to deny that
traditional media can be hugely effective. What get’s lost in much of the debate about online vs traditional marketing, though, is how
incredibly powerful they can be when used in tandem. Here are three ways to make it happen.

1. Play Ping Pong

In The Thank You Economy, Gary Vaynerchuk explains how playing a game of ping pong between social and traditional media can launch customer
engagement through the roof.

In the book, he argues that simply including the URL of a Facebook page at the end of a TV commercial doesn’t go nearly far enough. Instead, the commercial should include a genuine call to action that encourages viewers to find out what’s happening online.

Once the users visit the social media page, they should find not an advertisement, but a genuine community of like-minded people. All the energy and excitement surrounding the community can then be harnessed and channeled. It can be used to spark new ideas that can make their way back into traditional media.

When a meme makes the leap from an online community to traditional media, the people who were involved in the creation of that meme will feel vindicated. This further improves the engagement and keeps the community coming back for more.

In the book, Vaynerchuk applauded the success of an Old Spice campaign that, in many ways, accomplished just that. The character from the commercials was placed into the social media realm, where he interacted directly with the audience. Taking things a step further, he responded to requests from the audience by recording new videos that incorporated their ideas. This resulted in an incredibly successful campaign.

But Vaynerchuk also had some harsh words for Old Spice, because they failed to keep the game going. They eventually stopped engaging with
their audience, treating the social media phenomenon as though it were a TV advertising campaign that could just end without so much as a
farewell. He feels that the campaign should have been used to develop lifetime customer value that would have kept customers coming back for
more for the foreseeable future.

2. There’s More to Social Than Marketing

Chris Brogan is one of the most widely respected voices on social media marketing, so it’s no small thing when he says that social media is about more than marketing. One of the most important changes that social media has brought about is the ability of the customer to talk about you.

What does this have to do with incorporating traditional marketing? Consider the value of actually understanding your audience. In 1998, marketers were willing to pay between four and five thousand dollars to conduct a focus group consisting of less than ten people for two hours.If people were willing to spend this much for two hours with ten potential customers to figure out how they thought and what made them tick, imagine how much they would have paid to have access to a never-ending conversation with thousands of potential customers.

The amount of data available at your fingertips is staggering if you are just willing to listen. Insights gleamed from relationships that were founded by social media can be an incredible source of traditional marketing ideas. Taking the time to really understand your audience and how they think will dramatically improve the impact of your traditional marketing efforts.

Building relationships using social media can also help expand your influence. A phone call only takes place between two people, but social media allows you to have a conversation of comparable intimacy with hundreds or thousands of people at the same time. Do not underestimate the power of influential relationships. They have always been the backbone of a strong business, and the intensity of this has only been magnified by the power of the internet..

3. Reach Critical Mass

The most important thing that social media has to offer is right in the name: social. It’s about the conversation. It’s that conversation that keeps users coming back, gets the word out, and makes things happen.

A conversation, by definition, demands more than one person. Most people are hesitant to start or join a conversation unless one has already been started. As the old saying goes, nothing attracts a crowd like a crowd.

This is where traditional media can be immensely powerful. By sending enough people your way, you can reach the critical mass necessary to get a conversation started. This can be accomplished without traditional marketing, but it’s often much easier to reach this point using something like traditional advertising.

Social and traditional media can amplify each other in ways that weren’t possible before. By keenly understanding the difference between the two media, it’s possible to reach a wide audience, listen to what they have to say, and appeal to them in new and powerful ways.

Author:

Kathy S. is a freelance writer and car insurance expert. She lives with her husband in Georgia where they enjoy weight training and comparing car insurance together.

Sources:

What’s the key to a successful digital media strategy?

January 9, 2012 by basilpuglisi@aol.com Leave a Comment

Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for personal relationships as you would for any aspect of a business before and during the digital age.

Be Genuine!

Websites that develop a structure that take user experience and align it with their purpose find higher conversions. Don’t build a site for a plumber that looks like iTunes. Let that sites experience be what mirrors the genuine experience that is that service or product.

SEO success is defined by the genuine nature of the sites target and content. Search Engines are in the business of helping people find what they are looking for, build the content and keyword targeting around your clients, services and or product.

Social Media is all about the culture that your organization has, what’s your social media personality? Social Media isn’t about hard sales, its about relationships, find ways to develop social media strategies that support who or what you really are beyond what you sell or do.

Jump on Match.com, eHarmony, or have a friend set you up on a blind date, it’s just like business. You’ll get someone new in front of you, but if you want to get beyond the first introduction you better be who you are, pretending to be what your not will scare away your valuable long term relationships and leave you with a short sighted one night stand. Remember, 20% of your customers may provide you with 80% of your business, but if you find a way to build long-term relationships that develop from your genuine culture and services you’ll find value in every interaction.

If you want “world of mouth” opportunities, find a brand perception that matches you or your organization. Don’t try to control it, facilitate it by being genuine.

Sources:

Customer Engagement for Small Business

January 8, 2012 by basilpuglisi@aol.com Leave a Comment

Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So what can the small business owner do to show that their product is the right choice for the consumer?

Be a Customer for a Day

Spend a day emulating the actions that your prospective consumers do.

Call your customer service number.
Go through the motions of purchasing your own product.
Fill out your contact forms.

Make sure that your customer experience matches your outlook and ideas.

Build Communication Options

Not everyone uses Facebook and Twitter believe it or not. Make sure you have traditional methods of communication as well as digital ones. List phone numbers and a physical address for your business, even if it is online based.

Exercise and Act on Your Listening Skills

It isn’t enough to reply to customers questions or request with generic terms. When prospective consumers ask for discounts or other beneficial options, show them you are listening by enacting them. You will get no better word of mouth advertising then having a consumer who can say “I asked for a discount, and they gave me one!” This doesn’t mean you have to offer that discount to everyone who asks, but you should never outright ignore those request.

Show Your Integrity

Since bad news can travel with light speed on the internet, you may need to go out of your way to show your customers that not only are you expert at what you do, but that you back that professionalism with personal integrity. Show your customers that the people behind the brand care.

Let Your Customers Advertise for You

Anything that you can do to get your consumers to share their product or service experiences with the public will provide you with two benefits. Obviously it will give you the valuable advertising you are seeking, but it will also provide you with media that you can post to help build top-notch links for your site. Don’t expect your customers to do this for no reward though. Their time is valuable too. Try to run contest for the best written or video reviews of your project. Reward the winners appropriately for their time spent talking about your products and services.

Above all it is important that any consumers approaching you for your products or services walk away with the sense that you are a brand they can trust and rely on.

Sources:

Time to Get on Google +: How to Set up Your Google + Brand Page

January 4, 2012 by basilpuglisi@aol.com Leave a Comment

I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right direction. However, with Facebook, Twitter, and LinkedIn usage, many networkers have already found themselves pushed to the limit in either the time or resources it may take to keep all three fed and running properly.

To date, Google +’s numbers have posed absolutely no dangers to Facebooks user numbers, but it has recently passed through a 55% increase in users during its strongest month ever and is focused on reaching the 400 million user mark by the end of 2012. Considering that Facebook didn’t pass the 60 million member mark until almost four years after its creation, these are actually still quite impressive numbers. So if you haven’t taken the time to reserve and build your businesses Google + Brand page, now is definitely the time.

Building Your Google + Brand Page

There are already some incredible Google + Brand pages out there to take important lessons from.

After a few moments of looking over the above pages, you should have a relatively good idea of what your aesthetic and functional options may be. Sign into your Google account and then head to the Google + Business page to get started.

Create a Page

On the creation page you will need to simply select the category your business falls under. If none of the options seem an appropriate match, choose the other option at the bottom left.

Business Info

Next you will add your businesses name and website URL.
Next select the additional category that best suits your business. The sub categories are dependent on the main category chosen.
Lastly, select who, by age group, is allowed to view your Google + Brand page.

Photo and Tagline

You only have ten words to create the perfect tagline for your business page. Put deep thought into this process taking into consideration the most vital keys for your SEO needs.

The Sharing Begins

On the next page you can begin to share your page with your personal Google + circle, or save that task for later.

The Social Media Drill

Google + Brand pages are not so different from Facebook fan pages when it comes to management. If you have even basic knowledge of how to manage your Facebook and Twitter accounts, you can pretty much rely on a try or two before you are just as familiar on Google. Don’t forget, Google + is currently experiencing novel rises in its user base, don’t miss the chance to increase your brand awareness via this format in 2012.

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by basilpuglisi@aol.com Leave a Comment

Ready to understand why some people are far more successful than others?

Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that little fact actually has little to do with why I was so successful in 2011.

I have had some great mentors and it’s all due to listening! You see those that know me might think that I am more of a talker, but I do a lot of listening. The fact that I actually hear what I am listening too makes it all the more effective. A lesson that’s valuable for life and Social Media.

TIME

In the movie “Wall Street: Money Never Sleeps” the Character Gordon Geckko turns to a young man and tells him that “time is the most precious commodity that I know of” a statement of absolute truth! While Einstein argued that time could be something of perception, in the case of the “theory of relativity” scientists make assumptions and simulations that space-time and other aspects of physics and astronomy do not change the current state of time, in relation to the phenomenon of life.

During my masters program, we studied a concept that fascinated me on its own, supply and demand. The wildcard here was that demand was driven by perception. The concept became even more exciting when later we talked about the monetary value of leisure! The economic evaluation for leisure comes when there is not enough value to make the individual work more, or in the tipping point where the individual is willing to work during a time period traditionally reserved for leisure.

Time is clearly something that holds financial value, and in the case of supply and demand, we have a market where supply is consistent. There is only so many hours in a day, so many days in a week, so many weeks in a month and so many months in a year and so many years that we live. However, what if life is not as long as we believe it to be? The supply may be shorter or longer then perceived. Demand seems to be the one thing in America that we do not have in this equation.

Whatever you choose for your profession, do not let it dictate your life. Travel, Family, Exploration and the Art of Doing Nothing are just as important and I believe a healthy part of a successful life.

WHY?

I will tell you right now, if you work for or with someone who answers “Why?” with “because I said so” or “that’s how we do it” RUN!

That person is likely, lazy, selfish and/or just plain ignorant! Yes, ignorant! I have had these people just like everyone else and it made for a negative professional career experience in the fields of education, banking and sales. There is probably nothing more dangerous to the health of an organization, its culture, and our economy then these people. “Why?” is crucial to success!

Why is how we learn, grow and develop. It is crucial to success both for individuals and organizations. A supervisor, manager or superior has an fiduciary responsibility to both the organization and the client to teach their subordinate everything they know. I pride my work in student affairs with the notion that I had started teaching my staff from day one what I do and why so. In my absence, everything, for at least a while could run as consistently as if I was still there. If you don’t believe that you should prepare for your absence, then what will you do if you should be promoted? Do you not believe that your people are more effective contributors to a culture where you have empowered them?

A small business owner should have the same relationship with their consultant and media professionals, if you do not invest the time to teach them about your business how will they be able to understand its culture? If you do not understand “Why?” the consultant or media professional is doing something then how will you know what to do in their absence or to communicate the evolution of the business. You may not be able to do what others due, either because of talent, skills or time, but you still better understand why they are doing it.

Both “Time” and “Why?” are a crucial part of life, not just business or professional development. Adapt a plan that encompasses learning and educating the “Why?” to those around you, and you will find “Time” which will bring you prosperity in 2012.

It was a great 2011, I am looking forward to an even better 2012! Hope you’ll Join me!

[youtube=http://www.youtube.com/watch?v=WahafF8Y_E0]

Sources:

Mobile Growth in Retail: Cyber Shopping 2011

December 25, 2011 by basilpuglisi@aol.com Leave a Comment

What is known as Black Friday and Cyber Monday was extended this year to 10 days, with online retailers continuing their discounts throughout the week. What do the online shopping numbers for post-Thanksgiving sales tell us about the state of online shopping?

It’s important to remember that the data is recent and fresh, many analyzers point out. The real numbers will not be available until all the stores report their sales numbers.

Black Friday

226 million shoppers visited stores and shopped online in the 4 days of the Thanksgiving weekend, compared with 212 million a year ago.
The average spending rose as well, to $398.62 per shopper, up from 365.34 last year.
Overall sales climbed 6.6% this year and stood at $11.4 billion. Up nearly $1 billion from last year. It was the largest amount spent in one day since 2007.

“Black Friday has evolved from an early morning shopping activity to a late night entertainment,” says Ellen Davis, spokeswoman at The National Retail Federation. “A lot of people stayed up until 1 a.m. or 2 a.m. to go shopping, and then went to bed.”

Not everyone.

Online shopping on Black Friday jumped 26% to $816 million. Compared with $648 million this past year, such a big jump is unprecedented. The year to year growth in 2010 was only 9%.
50 million Americans visited online stores. The most visited were Amazon.com, Wall-Mart, Best Buy, Target and Apple.

Online sales increased much more than the store sales, with stores open at 10PM Thanksgiving day, pepper spraying and bone crushing included.

Cyber Monday:

The strong sales continued into Cyber Monday. This past Monday was crowned ‘the biggest online shopping day ever.’

IBM’s Benchmark research firm published these numbers:

Spending online was up by 33% from last year.
The average spending per customer was $198 per order, up $5 from last year.
People are using tablets and smartphones to shop as well. Traffic from mobile devices was 10.8% of online commerce.
What is even more impressive is the sales using mobile devices were up to 6.6% from all online sales, an increase from 2.3% in 2010.

Experts say the numbers point to the fact that Americans are growing more and more comfortable with online shopping. The mobile shopping increased thanks to companies embracing the tablet, with 5.2% of tablet shoppers making a purchase.

Considering the top 50 online retailers, J.C. Penny, Apple and Symantec performed the best as for availability and response time.

Sources:

Twitter Tools: twithawk, a lead generation tool

December 21, 2011 by basilpuglisi@aol.com Leave a Comment

Another arrow in the quiver of the savvy internet marketer is Twithawk, a lead generation tool.

Founded in 2009, Twitterhawk, as it was called back then, had to do a name change because Twitter felt it is too close to their name. It didn’t deter Chris Duell, the Australian founder and developer, to fine tune his product and make it available to the World Wide Web. He just changed it to Twithawk.

Twithawk is a real time marketing tool which enables a marketer to find new people to connect with and increase his base. At the same time he is advertising his product.

Based on keywords and location, Twithawk will pull all the Twitter conversations mentioning the key-words or the location, and deliver them in real time. It enables the marketer to answer those tweets and interject into the conversation. Or he can have an autoresponder answer those selected tweet immediately.

Here are some examples: A radio station wanted to increase its base. They set up Twithawk, and chose as keywords names of rock bands they were playing.

Every time a tweet talking about one of the bands went into the Ethernet, it was pulled by Twithawk and the autorepsonder sent a message: “If you like this kind of music, why not listen to radio xxxx? They play what you like”.

Or, when talking about location, a coffee shop owner in Springfield Illinois can set the keyword to “coffee” and the location to Springfield. When someone tweets about having coffee in this town, he can immediately send a reply saying “Why not give Buck’s coffee a try? We have special deals for tweeters…”

Twithawk is pro-active. Instead of placing an ad on a site and waiting for clicks, the marketer sends a reply to a person who is already talking about what the marketer has to offer. If you can start a relationship, says the going wisdom, you can turn this person into a customer.

To prevent this tool from becoming a spam machine, something that worried most experts, the program sends only one tweet per day to the same person, and the number of tweets is sold in packages of 1000. Twithawk charges $0.05 for each tweet sent, and the marketer can monitor the marketing true CPC with link tracking and integrate it with Google Analytics. The site’s average CPC is $0.02, which is much cheaper than any other marketing method.

Sources:

Ways to Build Up Your Email List Using Facebook

December 20, 2011 by basilpuglisi@aol.com Leave a Comment

Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions.

Email marketing, when done right, is personal and not stuffed with ads and commercial. It does help build followers and stay in touch with them. The White House, Barack Obama and Michele Obama, separately are using this method. It works not only in commerce.

But Internet Marketing is changing fast, as do our habits and ways we connect with friends, family and business associates. Today we are building groups – extended families, tribes if you will. And we are doing it on social media.

And it goes without saying that the most popular place to do so is Facebook. As of the end of 2011, Facebook has over 800 million active users with more than 50% of them logging on to Facebook every given day. The question is how to use this resource to build a great marketing campaign?

It can take a lot of time and money to build a big following (100,000+). It is not as easy as it sounds and even when you do manage to build a huge base, it will not necessarily increase your profits.

A savvy social media marketer knows how to transform his following into a very responsive email list.

Here are a few tricks of the trade:

Facebook Connect – Using it on a Squeeze Page is worth a test against traditional Squeeze Page. It’ll show you if Facebook is a faster and cheaper way to build your community. Most of the traffic you’ll get will be from social media sources or paid ad on Facebook. It might be easier to get personal information through Facebook and have more people you can email and your articles, blog posts, podcasts, videos or webinars.

Like Button – Put a “Like” button on your Facebook ads, and the ‘call for action’ would be to press that button. This way, when they click on the picture in your new ad, you already have the Like.

One Time Offer – Drive people to your website page by posting a link to it instead of posting the video directly on Facebook. Give them a one-time offer that is really worth their while. Why? Because this way you have the “Like” and you have their name and email address. The deal you gave will pay for itself with the new customers you just got. Apply it to any special report or newsletter. After they opt in, explain they will be receiving an email very shortly and subsequent email with links to new videos or special reports.

Ads for followers – Making an ad to your Facebook ‘friends’ is very cheap. You should do it often. You’ll get more info very inexpensively compared with other systems.

The Blurred Method – Create something entertaining for your fans, a special – just for them for joining your Facebook page. Create a fan page for this purpose only. Blur out parts of the video, unless they input their information. Put a Like button with the content and a direct responder. When they press the Like button it will reveal a way to get access to the content, with an opt-in. That is how you get their contact info. After that, show them your content. Use Facebook to post information about what you have created. You can also create a Facebook ad for this purpose.

Autoresponder – You have to have a built-in auto responder for at least 30 days. Find out what you are most interested in; videos, blog posts, other Facebook groups or other created content. Be consistent. Write emails every day for 30 days and drop that into the autoresponder sequence. Add p.s. to your emails with your site’s address for services or products.

Direct Response Blog – Create a loop between social media, email, and Facebook. Your social activity will grow your email, the emails will drive revenue. But if you have a blog to tie it all in, you give them a whole new aspect of the business – it’s all about you. If you prove to be a source they like, a leader in your field, they will bring others into the group. More email addresses, more leads to turn into buyers.

Sources: