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Conferences & Education

New Creative Commons Option for YouTube Fans

June 9, 2011 by Basil Puglisi Leave a Comment

YouTube recently released some new options in creative commons licensing for their uploading fans. Users will now be able to choose to license their videos under CC BY or to retain the default option of Standard YouTube Licensing. In human terms, CC BY is the ability to share, remix, or make commercial use of the […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Media Topics Tagged With: advertising, brand, copyright, Creative Commons, Marketing, Mobile & Technology, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing, YouTube

Publishing: A New E Book Revolution?

June 7, 2011 by Basil Puglisi Leave a Comment

Mike Matas: A next-generation digital book The popularity of e books is undeniable. According to the BBC, the use of e books in the UK has quadrupled in 2010. What started with Amazon’s Kindle and continued with other publisher producing their own version, like Nook from Barnes and Noble, has gotten a tremendous push with […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: blog, blogger, Business Coach, ebooks, google tablet, internet marketing, ipad, ipad2, mobile, Mobile & Technology, publishing, Visibility

Mobile Business: Have All Shoppers Gone High-Tech?

June 6, 2011 by Basil Puglisi Leave a Comment

No, likely not all of them, but a recent study has shown that shoppers are now regularly checking prices online before purchasing in-store. Aware that shoppers had been checking pricing on larger items online, such as appliances, furniture, or home improvement items for quite some time, it seems this has finally carried over to everyday […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology Tagged With: advertising, brand, business, internet marketing, Marketing, mobile, Visibility, Visibility Marketing

Who Are You?: A Life Balance & Social Media Practice

June 2, 2011 by Basil Puglisi Leave a Comment

While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, business, internet marketing, Marketing, PR, Puglisi, Social Brand, Social Me, Social Media, twitter, Visibility

Yext: Pay Per Action Advertising

May 31, 2011 by Basil Puglisi Leave a Comment

Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out of New York City, offers local advertising technology to local businesses in the form of Pay-Per-Action phone calls, Yext Rep, and Yext Tags – a way to highlight listing on local sites. With a seed […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization Tagged With: advertising, internet marketing, Location, Marketing, Pay Per, ppc, tags, Visibility, Visibility Marketing

The #140Confli: Fast, Informative & Interactive

May 26, 2011 by Basil Puglisi Leave a Comment

The #140Conf by Jeff Pulver is known for short presentations and interactions, but for Long Island it has turned out to be one of the most potent networking and learning experiences I have ever seen. This fast passed, energetic event engaged the attendees, keeping it under 140 Characters @katcop13: summed it up in a tweet “The word ‘audience‘ is dead. […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Social Brand Visibility, Social Media Topics Tagged With: #140conf, #140confli, blog, brand, Long Island Business, Social Brand, Social Media, twitter, Visibility, Visibility Marketing

Social Media Can Change Lives, For Better or For Worse

May 26, 2011 by Basil Puglisi Leave a Comment

At this point, there can truly be no doubt about the fact that social media can and does change lives. It may not always be for the good, such as in the case of more than a handful of people who claim that status post on Facebook cost them their jobs. Facebook Fail Ashley Johnson, […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, news, Social Brand, Social Media, Visibility, Visibility Marketing

ICANN: Domain Dispute?

May 21, 2011 by Basil Puglisi Leave a Comment

The Following Article was published in response to a issue raised in with two Real Estate brands in the Hamptons. It is issues like these that are at the heart of this publication and its mission. “It is my hope that when someone isn’t sure about digital media or the information that has been presented […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing Tagged With: brand, business, Business Coach, domain dispute, domains, Hamptons, ICANN, internet marketing, small business, Visibility

TED – Ideas Worth Spreading

May 20, 2011 by Basil Puglisi Leave a Comment

One of the great things the internet has to offer is the ability to facilitate sharing of knowledge and ideas. The different Wiki’s (Wikipedia, Wiktionary, Wikileaks) are proof positive that people want to share what they know for the benefit of all. Another great thing the internet has spawned is TED – Ideas Worth Spreading. […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Media Topics Tagged With: advertising, business, conferences, education, Social Brand, TED, Visibility, Visibility Marketing

LinkedIn IPO: LinkedIn Hits the Stock Market

May 19, 2011 by Basil Puglisi Leave a Comment

As I mentioned in a previous post on the social networking site LinkedIn, this business based site allows users to connect to past, present, or future business contacts in effort to exchange ideas, knowledge, or perhaps even new opportunities. It also helps users to build a working portfolio that is supported by the very companies, […]

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Traditional Marketing Tagged With: brand, business, Business Consulting, IPO, LinkedIn, Social Brand, Social Media, stock market, Visibility

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