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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Conferences & Education

Social Engagement Statistics 2011 [Videos & Infographs]

October 31, 2011 by Basil C. Puglisi Leave a Comment

How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that when social networking first came into our digital lives, many had no idea how to take it, how to monitor it effectively, and how to aggregate its contents to be the most effective use for […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media, Social Media Topics

Social Media Marketing Advice, Analysis, and Insight from #SMWF N. America

October 24, 2011 by Basil C. Puglisi Leave a Comment

On the 1st and 2nd of November, SMWF N. America comes to New York. This conference openly offers social media marketing advice and more in-depth insight into how your brands and business can use options like Facebook and Twitter to help create priceless consumer relationships, monitor brand reputations, build communities, and sometimes they work as […]

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: conferences, marketing conferences, NYC, Social Media, social media conferences

SMX East: Search Engine Expo, First Impressions

September 14, 2011 by Basil C. Puglisi Leave a Comment

DBMEi was granted Press Access to the SMX East taking place in NYC this week. While we will follow up with a summary of the event, we wanted to share some first impressions. If you have not been here yet, make time! With one day left on September 15, 2011 at the Jacob Javits Center we hope […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, SEO Search Engine Optimization Tagged With: conferences, Marketing, Search Engines, SEO, Social Media

DBMEi Internships

September 3, 2011 by Basil C. Puglisi Leave a Comment

Digital Brand Marketing Education & Interactives has a NEW internship program. We believe that we have developed a program that might be of some interest to you and/or your students. The internship program with DBMEi is designed for students that wish to learn how to write for digital publications, develop hands on learning in digital […]

Filed Under: Conferences & Education, Digital Factics Blog, General

Earthquake: Twitter An Emergency Communication Tool

August 23, 2011 by Basil C. Puglisi Leave a Comment

What is your Social Media Emergency Management plan? At around 2pm today, an Earthquake with an epicenter about 34 miles NW of Richmond, VA. 87 miles SW of DC. began felt as far north as #NYC and New Jersey. While tens of thousands flocked to their cell phones and TV service, twitter spread the word […]

Filed Under: Conferences & Education, Digital Factics Blog Tagged With: earthquake, emergency management, Mobile & Technology, news, twitter

New Hot Startups: Silicon Valley, New York and Virgina?

August 19, 2011 by Basil C. Puglisi Leave a Comment

Some of the new startups generating interest in the West Coast, New York and in Virginia? Which one of those will flourish and become the next new trend? Flotype – Founded in October 2010. Web technology that will enable anyone to easily build large scale web applications. GetAround – Sept. 2009. Peer to peer car […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: startups

Klout vs PeerIndex vs Social IQ

August 15, 2011 by Basil C. Puglisi Leave a Comment

Although Klout is certainly a highly popular format for social influence measurement, it is not the only tool available for this type of social media standing calculation. Klout Review Currently, Klout is definitively the leader in this social media-indexing race. Although some people continue to question the validity of the topics that are dubbed as […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: analytics, influence, network, Social Brand, Social Media, social stats

Facebook buys Push Pop Press: Facebooks?

August 11, 2011 by Basil C. Puglisi Leave a Comment

Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next. Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at […]

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, General, Mobile & Technology, PR & Writing, Social Media Topics Tagged With: business, digital books, ebook, facebook, publishing

Google Plus (G+): Business Review

August 1, 2011 by Basil C. Puglisi Leave a Comment

After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, business, google, internet marketing, Marketing, Social Brand, Social Media, Visibility

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by Basil C. Puglisi Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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