Technically, display advertising, or banner ads, are graphical advertisements on the web that pop up next to, above, blended into or under content on emails, web sites, or even IM applications. This video is very short but provides a great overall understanding of what display ads are and how they work. [youtube=http://www.youtube.com/watch?v=oUT5H723Ii4] What Benefits Will […]
Business
Obama Signs Bill for Crowd Funding [News]
President Obama recently signed into law the Jumpstart Our Business Start-ups or JOBS Act. Noted as a game-changing bill, the JOBS Act is a bipartisan bill that aims to make it easier for start-up businesses to expand and hire more employees to help aid further the so far, very sluggish, US economic recovery. This new […]
Group Commerce for Publisher-Based eCommerce Solutions: #SocialCommerce
Recently, I sat down to an impromptu interview with the CEO of Group Commerce, Jonty Kelt, to learn more about what publisher-based ecommerce solutions can offer to more traditional form of media that may be lacking digital presence. What is Group Commerce? Group Commerce is a platform for publishers who want to integrate ecommerce into […]
#SocialCommerce: Jonty Kelt Interview Transcript
Business Insider hosted the Social Commerce Summit on Feb 7th, 2012 at Chelse Pier, during that event I had a chance to sit with Jonty Kelt, the CEO for Group Commerce. Here is a transcript from that interview with a general article to follow on Feb 19th at 5pm, right here on dbmei.com. About the […]
Digital Marketing: Why Your Businesses Phone Number is Crucial to Success (Part 1)
“Name, Address and Phone Number, oh if you have a website or social media page you can add that two, but we don’t care” the Internet! Phone Numbers are Crucial to Success!!! They are more important than domains! It used to be you used a fancy 800 number to look impressive or to develop branding, […]
What’s the key to a successful digital media strategy?
Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for […]
Customer Engagement for Small Business
Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]
Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!
Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site. Websites have three main areas you’ll want to really pay attention to: Structure Content References […]
Time to Get on Google +: How to Set up Your Google + Brand Page
I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right […]
Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”
Ready to understand why some people are far more successful than others? Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that […]