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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Branding & Marketing

Best Practices for Creating New Content (Social Media Week 2011)

February 7, 2011 by Basil C. Puglisi Leave a Comment

Prep for Social Media Week Presentation 2/9/11 10:30AM Roger Smith Hotel: It is said that 10% of the content available on the internet is original, and the other 90% is recycled from that 10%. With that highly likely statistic in mind, try to remember that although you may not be an expert on the topic you are given to create content for, it is quite possible to at least have the look of one.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: social media week

Basil C. Puglisi to present for SMC part of Social Media Week 2011.

February 7, 2011 by Basil C. Puglisi Leave a Comment

Basil Puglisi is joined by Amy Vernon of Blue Glass Interactive and Mardy Sitzer of Bumblebee Desing & Marketing. The group will be facilitating the “Content is King…” session at 10:30am on Feb 9, 2011 at the Roger Smith Hotel.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: Puglisi, Social Brand, Social Media, social media camp, Social Media Social Brand Visibility, social media week, Visibility, Visibility Marketing

Social Brand Visibility: Faves

February 4, 2011 by Basil C. Puglisi Leave a Comment

It is a site where information is aggregated by the users themselves. They post links to interesting stories they have found and add their comments. It is rated and organized by people, not machines.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, faves, Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: Quora

February 3, 2011 by Basil C. Puglisi Leave a Comment

Users can pose questions, give answers and make the site grow. They can also comment on the answers given and vote them up or down which affects their placement on the page. It is an evolving community not dissimilar to Wikipedia. A collective knowledge base that is dependent on the collective good will of people to alert and change damaging information.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

Brand Reputation Management: Digital & Social

February 2, 2011 by Basil C. Puglisi Leave a Comment

So what if you do not have the funds to pay a service, or manage your own team to do so? There are a few helpful hints to lead you in the right direction, but overall, the reputation your brand carries is entirely up to you as a product or service provider. As a provider, it is also your duty to combat any negative feedback on your company.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, brand reputation management, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: Orkut

February 1, 2011 by Basil C. Puglisi Leave a Comment

Similar to the social network site Facebook, it has easier navigation, and is cleaner without losing any of the features Facebook has to offer. The picture manager of this site is absolutely amazing and is considered one of the best. According to users it has a better user search engine and a better community search and management engine.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: google, orkut, Social Brand, Social Media, Visibility, Visibility Marketing

How Much Money Should You Make? How to Sell Online…

January 31, 2011 by Basil C. Puglisi Leave a Comment

How much are you not making? Sell Online!
Regularly, regular people are creating their own businesses by doing exactly what they like to do, what they are good at, and what is easily done in their own homes. Here we going to get into some details and tips.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, ROI, sell, sell online, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: Brightkite

January 28, 2011 by Basil C. Puglisi Leave a Comment

Users can see who is frequenting a certain establishments, and where their friends are at the moment. Sending a text connects the user to his group of friends and they can all join in the conversation.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Social Brand, Social Media, Visibility, Visibility Marketing

Blogger VS WordPress

January 27, 2011 by Basil C. Puglisi Leave a Comment

Since both of these blog services have their pros and cons, let’s just cut to the chase and investigate what those are.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing, wordpress

Social Brand Visibility: Plurk

January 26, 2011 by Basil C. Puglisi Leave a Comment

You can look at any Plurk and immediately see how many replies it has gotten. You can see all these replies and add your own (threaded chronologically) simply by clicking on the number at the end of the thread. You can also click the Plurk page link, which takes you to the full conversation page for that message and allows you to add your reply.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Social Brand, Social Media, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New Suits Against OpenAI Ask Courts to Put an Outside Reviewer Over ChatGPT Releases #AIg

Two lawsuits filed in late October ask courts to put an outside reviewer between OpenAI and its next release: a court-approved evaluator in Texas and a five-year independent monitor in the Wan case. A third suit asks for automatic escalation. The requests show what injured parties will ask any chatbot company to prove.

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

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