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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Branding & Marketing

Foursquare – Location Marketing and Check-in Technology

February 17, 2011 by Basil C. Puglisi Leave a Comment

Although the knowledge of location marketing may be old news to some, to those who are just tuning into the usage of Smartphones and as well as other advanced mobile digital equipment, it may be an entirely new concept to others. I did an article about FourSquare a few months ago, but in review I […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, FourSquare, local, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Facebook Success Stories

February 16, 2011 by Basil C. Puglisi Leave a Comment

We have heard and read a lot about Facebook, about its 500 million users, about it overtaking Google as the most visited site per day. But what does it have to do with your small business? Those businesses who don’t have a department for social media? Can Facebook help small businesses expend above and beyond […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, facebook, PR, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing

Your Book: A look at Publish America

February 15, 2011 by Basil C. Puglisi Leave a Comment

Publish America, or PA, is a Print-on-Demand, traditional royalty paying book publishing company. Since Publish America only prints books as they are ordered, they are able to extend authorships to many talented writers. PA believes that if one single book is worth being published, it only need have the idea of a market for it […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blogger, ebooks, publishing, self-publish, small business, Visibility, Visibility Marketing

Twitter: A five year review

February 14, 2011 by Basil C. Puglisi Leave a Comment

Here is what everybody is talking about: Twitter. Twitter is a free social network, which enables its users to write what’s on their mind, at any given moment, at any given place, and share it with a group of their friends. It is called micro-blogging because the “tweets”, as the messages are called, have a […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: PR, Social Brand, Social Media, twitter, Visibility, Visibility Marketing

Facebook: A Seven Year Review

February 11, 2011 by Basil C. Puglisi Leave a Comment

What has not been said and written about Facebook?  Articles, numerous books and a movie -“Social Network”, which is nominated for this year’s Oscar awards. Mark Zuckerberg, the name and the face of Facebook was the subject of exposes and studies; how did a 20 some year old managed to create a company from his […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: facebook, Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: OldDogg.com

February 10, 2011 by Basil C. Puglisi Leave a Comment

This sets the stage to the biggest competition: Digg.com or Olddogg.com?

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: Ning

February 9, 2011 by Basil C. Puglisi Leave a Comment

Ning is another kind of social network. Subscribing to the network allows user create their own social networks around specific interest, with their own design, choice of features and members database. The central idea is that anyone can create his own social network.
Ning labels itself as a place where content intersects with conversations to inspire action. Every social network created through Ning comes with social integration tools, community features, design tools and monetization solutions which are ready for use.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: Social Brand, Social Media, Visibility, Visibility Marketing

How to Protect Copyrighted Work for Social Media Week

February 9, 2011 by Basil C. Puglisi Leave a Comment

There are many ways to copy protect your original works. It may depend on how much convenience you require, or simply how much funding you have to invest in it. Here are a few great options for protecting your original works.
Declare it! Make a Statement!

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: copyright, Press Releases, publishing, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing

Happening Right Now in NYC: Social Media Camp

February 9, 2011 by Basil C. Puglisi Leave a Comment

As this blog publishes the rooms in the “Social Media Hotel”, the Roger Smith (@RSHotel) in NYC is coming alive and broadcasting socially, both in traditional and digital form. The rooms are filled with the very enthusiastic, the curious and the talented Social Media Enthusiasts of New York.

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: @basilpuglisi, brand, Social Brand, Social Media, social media camp, social media week, Visibility, Visibility Marketing

Plagiarism and Content Monitoring Review for Social Media Week

February 8, 2011 by Basil C. Puglisi Leave a Comment

There are many types of copy protection to utilize, however, the best method to practice at all times is the use of only user created original content. The copy protection should only be a means to ‘double-check’ content before posting it and then monitoring your content to see where and how it is being used.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: blog, Content Monitoring, Plagiarism, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New Suits Against OpenAI Ask Courts to Put an Outside Reviewer Over ChatGPT Releases #AIg

Two lawsuits filed in late October ask courts to put an outside reviewer between OpenAI and its next release: a court-approved evaluator in Texas and a five-year independent monitor in the Wan case. A third suit asks for automatic escalation. The requests show what injured parties will ask any chatbot company to prove.

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

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