There seems to be an entire industry devoted to creating Twitter tools. Some are highly effective and worth the few moments it may take to register or login to their respective systems. Others tend to make a quick debut, likely via Twitter or another social media, and then quickly fade into the background as a […]
Main Stream Social Media: Foursquare, Twitter and the NYC Mayor
If you needed proof to how much social media is becoming the mainstream media, here’s a little tale: Mayor Bloomberg, of New York City, made April 16 the official “Foursquare Day” in the city of New York. Foursquare.com, a location based application that offers its subscribers the ability to “check in” through their smartphones and […]
Mobile Advertising is Expected to Reach 5B in 2015
Whether you are aware of it or not, the iPad and its clones have created a revolution. They are changing the using habits of computer users. Tablets are expected to outsell desktop computers as soon as the end of this year. Coupled with the rapid rise of smartphone sales, it can potentially result in millions […]
How Online Customer Preferences and Feedback Has Changed
It has only been a couple of years since integrated log-ins began to creep into our everyday tasks online. Although it began on a smaller scale, such as the 2008 integration of Yahoo and Google ID’s with Zoho, from this small test in integration preferences, an entirely new beast grew. Logging in via third party […]
Small Business Solutions: YellowBot
YellowBot.com, a company formed in 2006 by Erron Silverstein out of Burbank, CA., aims to connect local businesses with local shoppers. It is a form of free advertisement businesses might want to look into. Not only can potential customers find businesses in their area, they can read customers’ feedbacks and experiences. It is a peer […]
Small Business Solutions: Sponsored Reviews
Statistic shows that the first page on Google search results brings about 40% click through rate. The sponsored links bring about 50% of the remaining clicks. It is said that most people will change their keyword search rather than go to the second page of the search results. So, it is very important to try […]
Small Business Solutions: vSplash
VSplash.com offers web design for small businesses so they can have an efficient website and a noticeable online presence to be able to reach their potential customers. These are the issues vSplash helps small businesses tackle: The look of the website – The website should be unique and contain 4-12 pages. It shouldn’t look […]
Innovative ways Professional PR People are Using Social Media
Social Media has become part of every serious advertising campaign, and most PR people have been using it on a daily basis; following and engaging in conversations on different media platforms, checking what the competition is doing and sharing news and information about their products. Besides the usual advice of how to engage your followers […]
Small Business Solutions: Marchex
Marchex, a company out of Seattle Washington, is a call advertising and analyzing company, which caters to small businesses to help them in marketing and sales. Where are you listed? Have you optimized your listing exposure? How accurate is the information? Those are questions Marchex helps answer. They provide analytics that can compare your business to […]
Demand Studios and the Impact from Google’s Algorithm Change
There seems to be some serious back-and-forth about the state of Demand Studios since the Google algorithm alteration. Initial impact indicated that they may have lost ground on the search driven traffic of some of their sites. Citing eHow.com as one of the locations where the change may have triggered a down-turn, Demand Studios initial […]