Marchex, a company out of Seattle Washington, is a call advertising and analyzing company, which caters to small businesses to help them in marketing and sales. Where are you listed? Have you optimized your listing exposure? How accurate is the information? Those are questions Marchex helps answer. They provide analytics that can compare your business to that of your competitors and give you a quick sentiment view.
Call Analytics
Unlock the DNA of your incoming calls – that is what Marchex is offering their clients. Since those who call a company are more likely to be interested in the products or services they offer, than those who just go to the website, it is an important step in understanding who are the callers and what they are after. Call Mining, using speech transcription and data mining technology, enables business owners analyze those phone conversations to detect caller intent, needs and pain points.
All this so the business owner can optimize his/her marketing campaigns and turn calls into sales. Marchex will watch for keywords and phrases and will show the business owner which ones converted to sales and those who didn’t. By comparing this information, the business owner can determine the channels and ads that are driving the highest number of calls, it can give him/her insight into what the customers really want, how they reacted to certain words and adjust the campaign or sale pitch accordingly.
Marchex customers create a list of topics they want to follow. The data they get from the company shows them how those keywords were used; what topics were discussed, who said what, etc.
Local Leads
Marchex creates, manage sand optimizes advertisement and presence in the major search engines and other online and mobile sources, including their own local websites and directories.
Pay-For-Call/ Pay-Per-click
Another service that Marchex offers to small and medium business owners is called Pay-for-Call Exchange, a performance based call advertising products. The business owner pays only for those calls that ended in a sale. Marchex customers can get expert’s advice, help with strategy, site selection, ad creating, bid pricing and optimization.
Reputation management
Marchex gives small businesses a simple way to manage and improve their online reputation. From over 8,000 online sources, including blogs, microblogs, forums and local searches, they deliver analysis that helps the business owner see and maintain good reputation.
Marchex is even being used by ATT, for more see the following blog.
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Very interesting indeed. I think if Google was concerned about a decline in search volume they very well could move towards incentivized input and search.
http://www.clerisysolutions.com