As for internet visibility, or digital brand as it is being called now, 2010 proved, without a doubt, the power of the social network. Facebook just passed Google in the number of hits per day. People are using the internet to connect and be connected more than they use it to perform searches.
Social Media
What is Advertising in comparison to Branding?
The Brand is an experience in “an emotional economy, success is judged by a profound and indelible connection with people through sensory experiences” (Gobé, 2007), if you build a brand around the product alone then you will have missed the opportunity to build a genuine brand. The intangibles are as important, and in some services more important than the tangibles in branding.
Apps and Sites to help Businesses Manage Social Media Branding
Apps are very popular. As of 2009, iPhone users downloaded more than 2 billion apps through iTunes which has more than 85,000 apps for sale. From apps that let you find your car in a crowded parking lot, or alert you when you are getting low on gas, to apps that help you maintain your digital brand from your smartphone.
What is a Brand? How Does a Small Business use Branding?
Brand or Branding, is a crucial part of any business in any field, while you may be successful with what you do, without a brand strategy you will never reach your full potential. This may feel fine to you, just realize that your capitalization will be limited by the “brand” investment you have put into your concept, product or business.
Google Aims to Save you Time
It is no longer just a search engine. Google Chrome is gaining in popularity among the web browsers. It had 10 million users at the end of 2008, 30 million at the end of 2009 and in mid-2010 already had 70 million active users. How is that for a growth spurt?
Visibility Marketing Trends for 2011
In the beginning of 2010, a group of internet experts and mavens got together and announced that “we will all be leaving in the cloud by 2020”. It seems to be happening faster than they have predicated. Many business owners realized that cloud computing is very beneficial.
Blog 2.0 – Puglisi’s Blog 2011
The blog founded by Brand Marketing Educator, Basil C. Puglisi will move from text based blog articles to media…. after all if it’s a blog about digital media it should include some of the web 2.0 feel.
Happy Holidays!!! Social Media Do and Don’t
So as we hit Christmas Eve, I like to take a minute and share a few Social Media etiquettes for the general year, but ring even more true for the Holidays.
What is a Digital Brand?
Everything that is said, shared or complained online becomes the digital brand of the company. A paradigm shift which has occurred in the last few years between organizations, businesses and their consumers, governments and their constituents has changes the playing fields.
Using Podcasts to Promote Your Business
A podcast is a series of digital media files that are released periodically and often, that can be downloaded through web syndication. Academics at the Community, Journalism & Communication Research group at the University of Texas propose a four-part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven and has a host and/or theme.