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@BasilPuglisi

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internet marketing

#SMWF: How Hilton Does Social Media

November 12, 2011 by Basil Puglisi Leave a Comment

Hilton has one message from their industry that rings true into their social media campaigns. Hospitality is social. If it isn’t, the execs at Hilton think it should be. Their studies into how social media integrates with travel accommodations has shown: Those who travel often are commonly also active on social media networks. Those who […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, Conferences & Education, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, communication, customer service, internet marketing, Social Brand, Social Media, Visibility

Increase Your Facebook Friends and Fans?

November 9, 2011 by Basil Puglisi Leave a Comment

Just as with Twitter followers there are two approaches you can consider. You can add those who are willing to Fan you in exchange for you fan’ing them regardless of their niche or industry, or you can utilize tools and services that offer more targeted fans and friends for Facebook. This means you can either […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: advertising, facebook, fans, followers, internet marketing, likes, Social Brand, Social Media, Visibility

SMX East: Acquisio for SEM Display Management

October 4, 2011 by Basil Puglisi Leave a Comment

A productivity efficiency platform, Acquisio was specifically created for search engine marketing agencies. Agencies are able to establish, organize, automate, and optimize their PPC campaigns across all search engines with Acquisio’s management tools, including search display and social media. This helpful platform will help marketers save time on repetitive or superfluous tasks so that more […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing Tagged With: advertising, internet marketing, Marketing, SEM, SMX, Visibility

The Power of Facebook Webinars

August 22, 2011 by Basil Puglisi Leave a Comment

The Power of Facebook Webinars Webinars are fast becoming a vital source of communication for a variety of different industry needs. Some examples of trending Webinar needs include: Online Education Business Meetings Brainstorming Sessions This is just the foundation for many of the ways that companies are currently utilizing Webinars. Most businesses and institutions have […]

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, General, Social Media Topics Tagged With: facebook, internet marketing, Mobile & Technology, Social Brand, Social Media, social network, video, Video Marketing, Visibility, webinars

New Trends: Online Retail Boutiques

August 8, 2011 by Basil Puglisi Leave a Comment

There have long been many sources of purchasing items online. Ebay, Amazon, and other big names have made online retail a much more common method of consumer purchasing. For the most part these services have done their duty by general consumers, but there are others who seek a more of a personal touch in their […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Social Media Topics Tagged With: business, clothing, ecommerce, internet marketing, retail, sales, website

Google AdWords: Call Metrics & Click to Call

August 4, 2011 by Basil Puglisi Leave a Comment

Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body.  Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, General, SEO Search Engine Optimization Tagged With: advertising, adwords, brand, business, Call to Click, google, internet marketing, Marketing, ppc

Google Plus (G+): Business Review

August 1, 2011 by Basil Puglisi Leave a Comment

After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Social Media Topics Tagged With: advertising, brand, business, google, internet marketing, Marketing, Social Brand, Social Media, Visibility

Digital Brand Experience: Google shares it’s thoughts on Brand

July 29, 2011 by Basil Puglisi Leave a Comment

Digital Brand Marketing is about taking traditional concepts and rethinking how those practices can be streamlined and transformed into digital practices. I have repeatedly published on how so many businesses have taken the extreme approach to digital and social marketing. This has resulted in lost opportunities and negative impact on their brand.   If you do […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, google, internet marketing, Marketing, SEO, Social Media, Visibility

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by Basil Puglisi Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

Three Easy Ways to Turn Twitter Blurbs into Cash

July 20, 2011 by Basil Puglisi Leave a Comment

You don’t have to be Shaquille O’Neal or Kim Kardashian to make money on Twitter. You may need their celebrity status to make $10k per Tweet, but turning your Twitter account into its own minor source of funding is quite possible for even the most obscure Tweeters around. SponsoredTweets On SponsoredTweets users can sign up […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Social Media Topics Tagged With: advertising, brand, internet marketing, Marketing, twitter, Visibility

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