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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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internet marketing

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

February 29, 2012 by Basil C. Puglisi 15 Comments

What can you do in 16 days? Try! With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei […]

Filed Under: Conferences & Education, Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: analytics, blogger, brand, business, corning inc, dbmei, empire avenue, facebook, google, internet marketing, klout, lujure, Marketing, smw12, smwnyc, smwsmac, Social Brand, Social Media, social media conferences, social media education, social media maketing, social media week, StumbleUpon, synthesio, twitter, Visibility, Visibility Marketing, YouTube

Social Media Week Made Manhattan Move for #SMWsmac

February 29, 2012 by Basil C. Puglisi 2 Comments

An attendee at our event submitted a wonderful poem about his experience at the Social Media Week Social Media Action Camp event. #SMWsmac Social Media Week Made Manhattan Move By Serge Zenin Social Media Week made Manhattan move; Networking and negotiating, we never grew numb; Give out a business card and go with the groove; […]

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: business, facebook, internet marketing, Manhattan, Marketing and Advertising, Social Media, social media marketing, twitter

New Facebook Ads Platform Goes Live on February 29th

February 26, 2012 by Basil C. Puglisi Leave a Comment

Facebook plans to release a new ad platform on February 29th that may profoundly change the way business is done on this social media network. Peter Corbett of iStrategyLabs, a social media marketing firm, recently said the following, “The company expects the new ads to perform 40 to 8o percent better than its previous product” […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: advertising, facebook, Facebook Platform, Facebook Premium Ads Overview, February, internet marketing, iStrategyLabs, Om Malik, Online advertising, Peter Corbett, Scribd, Slide show, Social Media, social network, video, YouTube

The Buzz about Pinterest

January 19, 2012 by Basil C. Puglisi Leave a Comment

Interest in Pinterest has been buzzing around on social networks for a while now. Pinterest now has buttons on many sharing sites that did not have them before last month.  So what exactly is Pinterest? Pinterest is a tool for organizing and sharing images online. If you find something that inspires you or interest you, […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, pinterest, Social Media, Visibility

Twitter Tools: twithawk, a lead generation tool

December 21, 2011 by Basil C. Puglisi Leave a Comment

Another arrow in the quiver of the savvy internet marketer is Twithawk, a lead generation tool. Founded in 2009, Twitterhawk, as it was called back then, had to do a name change because Twitter felt it is too close to their name. It didn’t deter Chris Duell, the Australian founder and developer, to fine tune […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: advertising, brand, business, internet marketing, lead generation, Marketing, Social Media, twitter, twitter tools, Visibility Marketing

Ways to Build Up Your Email List Using Facebook

December 20, 2011 by Basil C. Puglisi Leave a Comment

Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions. Email marketing, when done right, is personal and not stuffed with ads and commercial. It does […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, business, email, email marketing, facebook, internet marketing, Social Brand, Social Media, Visibility

Radian6 – Cloud Based Command and Control of Social Media

December 19, 2011 by Basil C. Puglisi Leave a Comment

Radian6 provides marketing, communications and customer support professionals with a platform which enables them to see, in real time, what is said about them and their products in all aspects of social media; in tweets, Facebook, blogs, multimedia, forums, conversations and boards. By doing so, it gives the business the ability to manage, track, respond, […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, monitoring, Social Brand, Social Media, social monitoring, Visibility

Facebook Marketing Solutions – Staying Ahead of the Social Media Game

December 8, 2011 by Basil C. Puglisi Leave a Comment

There are so many Facebook Fan pages dedicated to marketing and social media topics that it can seem nearly impossible to zero in on those that actually offer true education and not just covert advertisements of their own products. When searching for an educational Facebook Fan Page, you may have already found that having one […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: business, facebook, internet marketing, Marketing, Social Brand, Social Media, Visibility

Google+ Pages Open the Doors for Brands and Businesses

November 16, 2011 by Basil C. Puglisi Leave a Comment

This past June, immediately after Google launched it’s highly anticipated Google+ social network, internet savvy businesses like Ford, Dell and Mashable.com rushed to create pages for their brands. Only to have them removed a few days later. Google’s announcement soon followed: “In the meantime, we ask you not to create a business profile using regular […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, blog, brand, Business Consulting, google, internet marketing, Marketing, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

Facebook Ad Campaigns – Are They Working?

November 14, 2011 by Basil C. Puglisi Leave a Comment

A World Obsessed with Facebook [youtube=http://www.youtube.com/watch?v=xJXOavGwAW8] With so many potential customers on Facebook, Facebook ads should be a profitable and beneficial to your business. With over 850 million users, and 225 million of those in the United States, there is quite an audience to target through the use of Facebook ads. How Facebook Ads Work […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, brand, business, facebook, internet marketing, Marketing, Social Brand, Social Media, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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