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business

Can Social Media Redefine Traditional Business Intelligence Strategies?

September 8, 2011 by Basil Puglisi Leave a Comment

It seems that in recent years, social media has become a more frequently integrated element of a new company’s business intelligence platform or an existing business’s revamp of an old one. There is no doubt that the use of social media has begun to be a common format for business interactivity and in doing so, […]

Filed Under: Basil's Blog #AIa, Business Networking, General, Social Media Topics Tagged With: business, ROI, social network, Strategy

Facebook buys Push Pop Press: Facebooks?

August 11, 2011 by Basil Puglisi Leave a Comment

Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next. Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at […]

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, General, Mobile & Technology, PR & Writing, Social Media Topics Tagged With: business, digital books, ebook, facebook, publishing

New Trends: Online Retail Boutiques

August 8, 2011 by Basil Puglisi Leave a Comment

There have long been many sources of purchasing items online. Ebay, Amazon, and other big names have made online retail a much more common method of consumer purchasing. For the most part these services have done their duty by general consumers, but there are others who seek a more of a personal touch in their […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Social Media Topics Tagged With: business, clothing, ecommerce, internet marketing, retail, sales, website

Google AdWords: Call Metrics & Click to Call

August 4, 2011 by Basil Puglisi Leave a Comment

Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body.  Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, General, SEO Search Engine Optimization Tagged With: advertising, adwords, brand, business, Call to Click, google, internet marketing, Marketing, ppc

Google Plus (G+): Business Review

August 1, 2011 by Basil Puglisi Leave a Comment

After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Social Media Topics Tagged With: advertising, brand, business, google, internet marketing, Marketing, Social Brand, Social Media, Visibility

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by Basil Puglisi Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

Google Plus: A short Intro to G+

July 27, 2011 by Basil Puglisi Leave a Comment

Vic Gundotra of Google explained that, connection is a “basic human need”. The current online choices in social media did not have enough diversity inside each individual social tool. Who should be worried about Google+: GoToMeeting Flikr Skype Facebook Microsoft EVERYONE! Bradley Horowitz, VP Products helped build Google+ explained in an interview for Twit: Google+ […]

Filed Under: Basil's Blog #AIa, Business Networking, Conferences & Education, General, Social Media Topics Tagged With: brand, business, cloud computing, g+, google, google plus, Mobile & Technology, PR, Social Brand, Social Media, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

ReferralKey Can Help to Grow Your Business

July 12, 2011 by Basil Puglisi Leave a Comment

Tapping into the largest referral network available, ReferralKey has previously been described as a skillful collaboration of Angie’s List and LinkedIn, the social business network. This system of referring business owners, among business owners and consumers allows users to build a network of contacts while building list of reputable businesses with reliable contractors and other […]

Filed Under: Basil's Blog #AIa, Business Networking, Digital & Internet Marketing, Social Media Topics Tagged With: advertising, business, Business Consulting, internet marketing, Marketing, Social Media, Visibility

5 Top-Notch Marketing Conferences

July 5, 2011 by Basil Puglisi Leave a Comment

A great marketing conference will offer one-of-a-kind perspectives on trending insider information in traditional and digital marketing. Speakers will help to lead and enhance expert learning sessions for a great full-bodied conference program that should focus on marketing strategies, business and consumer relations management, and other vital elements of your company’s marketing campaigns that is […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing Tagged With: advertising, business, conferences, Marketing, marketing conferences, PR, Visibility, Visibility Marketing

Google +1 Goes Live with Adwords

June 29, 2011 by Basil Puglisi Leave a Comment

Google Experimental Labs has been testing its +1 feature, similar to a Facebook “Like” for a few months now. For those participating in the experiment, a +1 box at the end of each website’s title on a search engine query display allowed them to give their digital stamp of approval to sites they enjoy. So […]

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, SEO Search Engine Optimization, Social Media Topics Tagged With: +1, advertising, brand, business, google, internet marketing, Marketing, plus one, Social Media, Visibility, Visibility Marketing

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