Press Releases are a crucial part of marketing, in fact they are one of the few traditional marketing tools that have flourished in the new media or Digital Brand Age. There are six major types of press releases. General News Event Launch Staff or Executive Announcement Expert Positioning Product Each of these press releases may […]
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Stik: Reviews from your social network
Making significant purchases such as new homes, insurance policies or even your well-planned retirement investments will require individuals to find professionals they can truly trust. Many unsuspecting consumers may find themselves working with unknown representatives or salespersons who may not always have the buyers best financial interest at heart. Just as unfortunately it can often […]
Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists
Twitter has become such a media marketing giant on the net in the last few years that there is now an entire industry devoted to the creation of tools, tips and tricks to make your Twitter experience easier, quicker or more user-friendly in just about any manner. Many of those tools provided can help to […]
Google’s New E-Commerce Features
Web retailers may have just received extra encouragement for product promotion from Google with the launch of their new E-commerce, product-specific search capabilities. At least two new features will stand out to regular users. Instant Results First, there is the type-as-you-go feature that Google users have grown accustomed to in their web search tool. This […]
Digital Visibility: The Local Search Snapshot
As a business owner, you know you must have a presence on the World Wide Web to be considered a legitimate business. There are thousands of digital touch points out there, and knowing how you or your business appears to the world is almost as important as being there in the first place. If you […]
New Media Press: Paper.li a Social Media Tool
Do you get a bit intimidated by data mining or researching through your Twitter or Facebook accounts as they scroll by at light-speed? If you are like many business owners, large and small, you have likely been just as torn as others who know that their social media sites are littered with incredible information, free […]
Google Search goes social with +1
While Google may cover around thirteen percent of US display in online advertising marketing, Facebook may garner around twenty-two percent. Not surprisingly, it seems like Google has decided they actually do like the way Facebook allows users to share their interest, recommendations and ideas. So they have now added their own method of ‘liking’ or […]
Social Brand Visibility: UStream
UStream is a unique platform that consist of networks that include a wide diversity of channels that are open source options for live video streaming. Brad Hunstable and John Ham co-founded UStream while attending West Point, a renowned US Military Academy. Both of the co-founders had long been inspired by technology and received degrees in […]
Business Media Solutions: SlideShare
Slideshare may be another aspect of online commerce and marketing that may sound like one of the little guys, for now. However, this site offers large varieties of business media solutions in the forms of documents, slide show presentations and even downloadable pdf files. Professionals from many niches upload their business content, while other viewers […]
SmB Digital Trends: LivingSocial
LivingSocial offers a system similar to Groupon where users can jot in their local zip code and browse over offers that can be purchased online for personal use, or even sent to others as gifts. This social discovery and networking tool allows business owners to read and review what others are saying about their business, […]