YellowBot.com, a company formed in 2006 by Erron Silverstein out of Burbank, CA., aims to connect local businesses with local shoppers. It is a form of free advertisement businesses might want to look into. Not only can potential customers find businesses in their area, they can read customers’ feedbacks and experiences. It is a peer […]
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Small Business Solutions: Sponsored Reviews
Statistic shows that the first page on Google search results brings about 40% click through rate. The sponsored links bring about 50% of the remaining clicks. It is said that most people will change their keyword search rather than go to the second page of the search results. So, it is very important to try […]
Innovative ways Professional PR People are Using Social Media
Social Media has become part of every serious advertising campaign, and most PR people have been using it on a daily basis; following and engaging in conversations on different media platforms, checking what the competition is doing and sharing news and information about their products. Besides the usual advice of how to engage your followers […]
Small Business Solutions: Marchex
Marchex, a company out of Seattle Washington, is a call advertising and analyzing company, which caters to small businesses to help them in marketing and sales. Where are you listed? Have you optimized your listing exposure? How accurate is the information? Those are questions Marchex helps answer. They provide analytics that can compare your business to […]
Did Google Panda Change the Playing Field?
From time to time, when Google identifies a ‘gaming’ of their search engine results, its engineers open up the algorithms and tweak them, sending shudders in the world of e commerce and Internet advertising. Speculations run rampart until Google launches it to the world. One such tweak happened lately; in February 2011, Google launched such […]
Google Tags Calls it Quits
It seems as if April 29th will be the last day of existence for Google Tags. If you have ever used Google Maps or Places, you have likely seen the red tags that represent an ad campaign launched by Google in a testing phase about a year ago. This marketing attempt was created to allow […]
Can Virtual Salespeople Increase the Bottom Line?
With the rise of digital media communications such as video advertising and remote access viewing, another element that has been showing promise for small and large businesses alike is the use of speaking avatars, or virtual spokes models. SitePal is one of the websites taking advantage of the benefits of speaking avatars for business and […]
Loopt: A Social Location Tool
Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing? Loopt, a mobile application, helps you see a clear picture of your social circle, without making a […]
Online Ad Spending Expected to Increase
The online advertising industry hit a new high in 2010 with ad revenue topping the 26 billion dollar mark. After a falling in 2009, performance based-spending on forms of search advertising and digital display ads began to lead the way. The Interactive Advertising Bureau reports that online ad revenue increased by around 15% to the […]
Social Media for the Big Business Boys: DELL, IBM, Coca-Cola
While in recent days small businesses have found themselves caught up in the world of social media and the prospects it can bring directly to their products or services, big business certainly has a brief history of their own in utilizing social media formats for marketing purposes. So which companies are utilizing social medias these […]