Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]
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SMX East: Acquisio for SEM Display Management
A productivity efficiency platform, Acquisio was specifically created for search engine marketing agencies. Agencies are able to establish, organize, automate, and optimize their PPC campaigns across all search engines with Acquisio’s management tools, including search display and social media. This helpful platform will help marketers save time on repetitive or superfluous tasks so that more […]
What Makes Mobile Search Marketing Beneficial?
Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]
Thumbtack Your Products and Services
There are many ways to get your products and services some visibility while hopefully increasing your consumer or client base. Some are costly, and some are free. Many services offer to get your business posted on the top search engines, usually for a fee. Most small businesses that have done a bit of marketing and […]
Google AdWords: Call Metrics & Click to Call
Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body. Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]
Google Plus (G+): Business Review
After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]
Digital Brand Experience: Google shares it’s thoughts on Brand
Digital Brand Marketing is about taking traditional concepts and rethinking how those practices can be streamlined and transformed into digital practices. I have repeatedly published on how so many businesses have taken the extreme approach to digital and social marketing. This has resulted in lost opportunities and negative impact on their brand. If you do […]
Is Google Plus (G+) the key in the transition to Web 3.0
A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]
LinkedIn: Updates on Ads & LinkedIn Today
LinkedIn is a free, business and social network which was built on the idea that personal recommendations in today’s global village is was people really need. Hence, they created a way for people to connect on a professional level, and create a circle of acquaintances, or Connections as they are called. Somewhere, in the people […]
Klout Influence in the Music Industry with Spotify
Spotify, an award winning online music service that stormed Europe is now available to users in the United States. Partnering with Klout, a form of social media influence measurement, Spotify has offered limited invitations to their new US services. Although the Spotify invites are rare, they are being extended to Klout users who have shown […]