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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Sales & eCommerce

3 Tips to Effectively Market Your Real Estate Website

October 7, 2012 by Basil C. Puglisi 1 Comment

The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website: Proper Domain Selection The first step is choosing a domain name […]

Filed Under: Business, Business Networking, General, Guest Bloggers, Sales & eCommerce Tagged With: business, Marketing, real estate, SEO, Social Media

Making Money With Your Webinar- Structure Your Content in Five Easy Steps!

September 26, 2012 by Basil C. Puglisi Leave a Comment

So, you finally decided to try out a webinar to make money. By now, you probably have an idea as to the type of webinar that you would like to make money from. Perhaps you have a pre-recorded webinar on your computer with a teaching or sermon that you would like to share with the […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Guest Bloggers, Sales & eCommerce Tagged With: business, content, webinar

Why LinkedIn? [Internship]

September 17, 2012 by Basil C. Puglisi 2 Comments

                In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs […]

Filed Under: Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media, Social Media Topics Tagged With: internet marketing, LinkedIn, networking, Social Media, social network

SignMyPad – the PDF Document and Signature Solution

June 4, 2012 by Basil C. Puglisi Leave a Comment

SignMyPad is a great app that is perfect for those in the sales industry, or those practicing law or real estate transactions. It allows users to fill in information in fields on a document as well as gain viable signatures from clients on-the-fly. The Test Running a test on an iPad shows that this is […]

Filed Under: Business, Digital Factics Blog, General, Mobile, Mobile & Technology, Sales & eCommerce Tagged With: Basil C. Puglisi, Chief executive officer, Digital Brand Marketing Education, Executive director, Fortune 500, Hedge fund, ipad, Puglisi Consulting Group

Group Commerce for Publisher-Based eCommerce Solutions: #SocialCommerce

February 19, 2012 by Basil C. Puglisi Leave a Comment

Recently, I sat down to an impromptu interview with the CEO of Group Commerce, Jonty Kelt, to learn more about what publisher-based ecommerce solutions can offer to more traditional form of media that may be lacking digital presence. What is Group Commerce? Group Commerce is a platform for publishers who want to integrate ecommerce into […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: brand, business, commerce, ecommerce, Social Media

#SocialCommerce: Jonty Kelt Interview Transcript

February 7, 2012 by Basil C. Puglisi Leave a Comment

Business Insider hosted the Social Commerce Summit on Feb 7th, 2012 at Chelse Pier, during that event I had a chance to sit with Jonty Kelt, the CEO for Group Commerce. Here is a transcript from that interview with a general article to follow on Feb 19th at 5pm, right here on dbmei.com. About the […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: ecommerce, interview

What’s the key to a successful digital media strategy?

January 9, 2012 by Basil C. Puglisi Leave a Comment

Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Search Engines Tagged With: advertising, business, Marketing, Social Brand, Social Media

Customer Engagement for Small Business

January 8, 2012 by Basil C. Puglisi Leave a Comment

Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]

Filed Under: Branding & Marketing, Business, Business Networking, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, PR & Writing, Publishing, Sales & eCommerce, Traditional Marketing Tagged With: advertising, business, Customer Engagement, listen, Marketing, small business, Visibility

Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!

January 5, 2012 by Basil C. Puglisi Leave a Comment

Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site. Websites have three main areas you’ll want to really pay attention to: Structure Content References […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, SEO Search Engine Optimization Tagged With: domains, geo seo, local SEO, Search engine optimization, Search Engines, search leads, SEO, seo domains

Time to Get on Google +: How to Set up Your Google + Brand Page

January 4, 2012 by Basil C. Puglisi Leave a Comment

I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, google, Social Brand, Social Media, Visibility

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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