No, likely not all of them, but a recent study has shown that shoppers are now regularly checking prices online before purchasing in-store. Aware that shoppers had been checking pricing on larger items online, such as appliances, furniture, or home improvement items for quite some time, it seems this has finally carried over to everyday […]
Digital & Internet Marketing
Who Are You?: A Life Balance & Social Media Practice
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
Yext: Pay Per Action Advertising
Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out of New York City, offers local advertising technology to local businesses in the form of Pay-Per-Action phone calls, Yext Rep, and Yext Tags – a way to highlight listing on local sites. With a seed […]
ICANN: Domain Dispute?
The Following Article was published in response to a issue raised in with two Real Estate brands in the Hamptons. It is issues like these that are at the heart of this publication and its mission. “It is my hope that when someone isn’t sure about digital media or the information that has been presented […]
TED – Ideas Worth Spreading
One of the great things the internet has to offer is the ability to facilitate sharing of knowledge and ideas. The different Wiki’s (Wikipedia, Wiktionary, Wikileaks) are proof positive that people want to share what they know for the benefit of all. Another great thing the internet has spawned is TED – Ideas Worth Spreading. […]
LinkedIn IPO: LinkedIn Hits the Stock Market
As I mentioned in a previous post on the social networking site LinkedIn, this business based site allows users to connect to past, present, or future business contacts in effort to exchange ideas, knowledge, or perhaps even new opportunities. It also helps users to build a working portfolio that is supported by the very companies, […]
Tumblr Becomes More Sociable with Launch of the New Share Button
The publishing platform known as Tumblr has officially joined the social networking class of tools alongside more popular Facebook and Twitter options. While the Tumblr button is very similar to other bookmarking buttons offered by a large variety of services, it does offer a significantly more advanced options for the display posted. Customized Tumblr Display […]
The PR State of Facebook
In a few days in Silicon Valley there were some rather unusual ideas, stories, and news articles, pitched that insinuated that Google was invading their users’ privacy. PR agency Burson-Marsteller, even offered to assist a highly influential blogger write an Anti-Google op-ed, promising him it would be posted in places like The Huffington Post or […]
Google: Social, Cloud and more
It seems these days the biggest players in the computer world are raging wars against each other. And this war has the potential of changing the computing world as we know it. Google wants a share in social media platform and working very hard to create a model that will work. They’ve tried it unsuccessfully […]
TweetStats Real-Time Twitter Statistics
There seems to be an entire industry devoted to creating Twitter tools. Some are highly effective and worth the few moments it may take to register or login to their respective systems. Others tend to make a quick debut, likely via Twitter or another social media, and then quickly fade into the background as a […]