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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Conferences & Education

TED – Ideas Worth Spreading

May 20, 2011 by Basil C. Puglisi Leave a Comment

One of the great things the internet has to offer is the ability to facilitate sharing of knowledge and ideas. The different Wiki’s (Wikipedia, Wiktionary, Wikileaks) are proof positive that people want to share what they know for the benefit of all. Another great thing the internet has spawned is TED – Ideas Worth Spreading. […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, business, conferences, education, Social Brand, TED, Visibility, Visibility Marketing

LinkedIn IPO: LinkedIn Hits the Stock Market

May 19, 2011 by Basil C. Puglisi Leave a Comment

As I mentioned in a previous post on the social networking site LinkedIn, this business based site allows users to connect to past, present, or future business contacts in effort to exchange ideas, knowledge, or perhaps even new opportunities. It also helps users to build a working portfolio that is supported by the very companies, […]

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Traditional Marketing Tagged With: brand, business, Business Consulting, IPO, LinkedIn, Social Brand, Social Media, stock market, Visibility

Tumblr Becomes More Sociable with Launch of the New Share Button

May 18, 2011 by Basil C. Puglisi Leave a Comment

The publishing platform known as Tumblr has officially joined the social networking class of tools alongside more popular Facebook and Twitter options. While the Tumblr button is very similar to other bookmarking buttons offered by a large variety of services, it does offer a significantly more advanced options for the display posted. Customized Tumblr Display […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: advertising, analytics, blog, blogger, brand, internet marketing, Marketing, PR, Visibility, Visibility Marketing

The PR State of Facebook

May 17, 2011 by Basil C. Puglisi Leave a Comment

In a few days in Silicon Valley there were some rather unusual ideas, stories, and news articles, pitched that insinuated that Google was invading their users’ privacy. PR agency Burson-Marsteller, even offered to assist a highly influential blogger write an Anti-Google op-ed, promising him it would be posted in places like The Huffington Post or […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics, Traditional Marketing Tagged With: advertising, blog, blogger, brand, facebook, google, PR, Press Releases, Social Brand, Social Media, Visibility

Google: Social, Cloud and more

May 16, 2011 by Basil C. Puglisi Leave a Comment

It seems these days the biggest players in the computer world are raging wars against each other. And this war has the potential of changing the computing world as we know it. Google wants a share in social media platform and working very hard to create a model that will work. They’ve tried it unsuccessfully […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology Tagged With: advertising, brand, cloud computing, google, google tablet, Marketing, Social Brand, Visibility

Skype: The Platform that Microsoft Just Bought

May 13, 2011 by Basil C. Puglisi Leave a Comment

An announcement on May 10th that Microsoft had bought Skype was obviously colossal business news, however, most users seem more concerned with how the eight and a half billion dollar deal will impact their user experiences. Skype in 2010 In the past year, Skype has seemingly remained focus on providing a positive user-experience for their […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Mobile & Technology Tagged With: advertising, communication, microsoft, mobile, skype, video, Visibility

TweetStats Real-Time Twitter Statistics

May 12, 2011 by Basil C. Puglisi Leave a Comment

There seems to be an entire industry devoted to creating Twitter tools. Some are highly effective and worth the few moments it may take to register or login to their respective systems. Others tend to make a quick debut, likely via Twitter or another social media, and then quickly fade into the background as a […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: analytics, brand, internet marketing, Marketing, Social Brand, Social Media, tools, twitter, Visibility, Visibility Marketing

Main Stream Social Media: Foursquare, Twitter and the NYC Mayor

May 11, 2011 by Basil C. Puglisi Leave a Comment

If you needed proof to how much social media is becoming the mainstream media, here’s a little tale: Mayor Bloomberg, of New York City, made April 16 the official “Foursquare Day” in the city of New York. Foursquare.com, a location based application that offers its subscribers the ability to “check in” through their smartphones and […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics Tagged With: advertising, blog, brand, FourSquare, internet marketing, local, Marketing, PR, Social Brand, Social Media, Visibility, Visibility Marketing

Mobile Advertising is Expected to Reach 5B in 2015

May 10, 2011 by Basil C. Puglisi Leave a Comment

Whether you are aware of it or not, the iPad and its clones have created a revolution. They are changing the using habits of computer users. Tablets are expected to outsell desktop computers as soon as the end of this year. Coupled with the rapid rise of smartphone sales, it can potentially result in millions […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology Tagged With: advertising, brand, internet marketing, Marketing, mobile, mobile ad, PR, Social Brand, Visibility, Visibility Marketing

How Online Customer Preferences and Feedback Has Changed

May 9, 2011 by Basil C. Puglisi Leave a Comment

It has only been a couple of years since integrated log-ins began to creep into our everyday tasks online. Although it began on a smaller scale, such as the 2008 integration of Yahoo and Google ID’s with Zoho, from this small test in integration preferences, an entirely new beast grew. Logging in via third party […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: brand, Business Consulting, facebook, google, internet marketing, PR, Social Brand, Social Media, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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