Noah Horton and Rahim Fazal founded Involver.com in 2007 in efforts to provide a startup that can help brands begin to get a grip on managing their social media channels. Having grown from a company of a dozen employees to over sixty with many offices in areas such as Los Angeles, New York, Chicago and […]
Branding & Marketing
Location Trends: Checkpoints
“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints. Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own […]
Social Media Club
In March of 2006, Chris Heuer and Kristie Wells began Social Media Club. Their intentions were to provide a format in which to explore and offer solutions to common issues facing our society as technological advancements continued to shape the way we connected socially on many levels.Benefits of Social Media Club The global conversation on […]
Digital Marketing Trend: Microsoft Tag
Microsoft Tag is a new experience in connecting the digital world with the real world. By scanning a tag – a new kind of bar code – with your cellular phone, you can have immediate access to information, websites, videos, reviews and more. When you scan a Tag displayed on an establishment or product, […]
SmB Digital Trends: Groupon, Google Offers & Facebook Deals
Small Business Trends: Groupon, Google Offers & Facebook Deals Groupon burst into the scene of business client relationship in 2008, and changed the advertising model. It’s mindboggling rise in 2010 is proof they’ve hit the jackpot – an uncharted territory of local businesses and internet users. The virtual world and the physical world intersecting with […]
Basic Guide to Understanding Code
Making a website can be a complicated process, especially when there are all different types of code out there that you can use. Each type of code is a little bit different, with the end result going unnoticed by most casual viewers. However, the real results are highly noticeable by professionals in the web design […]
Google’s New Algorithm
Do you stay glued to financial news for the biggest trends, or failing ones, to keep your business thriving and productive? If so, you may want to take a seat for this one. Designed to improve search results, Google has initiated a new algorithm. For those who have made a habit of providing the highest […]
SquareUp – Your Credit is good everywhere & anywhere!
As the story goes, the idea for this new service came about when Twitter inventor and co-founder, Jack Dorsey, happened to see a street artist which he liked. Wanting to support him Jack found he didn’t have cash. The artist did not have a way to swipe a credit card. With that idea in mind, a […]
Sneak Peak: Digital Brand Marketing 411: Educate, Embrace, Brand
So, the internet is flooded with 101 courses, be it Social Media 101, SEO 101, Digital 101, SEM 101 and so on. The shocking part is that we are well beyond Freshman year, perhaps now it’s time for an advanced course. This is a book in progress and the purpose of this post is to […]
Google’s Social Search
A few days ago Google changed the way the company is dealing with social media. Since the launch of its Social Search in 2009, Google’s social media was kept a little hidden from the general public. You had to know about it and opt-in through Google Labs. Once you did, Google’s search results page would […]