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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Branding & Marketing

Google is Still Winning – But For How Long?

April 15, 2011 by Basil C. Puglisi Leave a Comment

Although Google may still be the top search engine in the U.S., and by a still impressively immense margin, the last six months have shown that Bing, powered by Microsoft, is leading an impressive race in the competition for top search engine status. If this trend continues to increase at its current rate, Bing may […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics Tagged With: google, search, search results, SEO, Visibility, Visibility Marketing

The State of Now – The #140conf

April 14, 2011 by Basil C. Puglisi Leave a Comment

Jeff Pulver is an interesting character. Not the most charismatic of speakers, yet his words make a lot of sense. He started “in computers”, as he calls it, 17 years ago. He was one of the co-founders of Vonage, and invested in Twitter back in 2007. Here is, paraphrased, what he says about the State […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: #140conf, blog, internet marketing, local, mobile, Puglisi, Social Brand, Social Media, twitter, Visibility

Stik: Reviews from your social network

April 13, 2011 by Basil C. Puglisi Leave a Comment

Making significant purchases such as new homes, insurance policies or even your well-planned retirement investments will require individuals to find professionals they can truly trust. Many unsuspecting consumers may find themselves working with unknown representatives or salespersons who may not always have the buyers best financial interest at heart. Just as unfortunately it can often […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility Tagged With: brand, local, reviews, small business, Social Brand, Visibility

Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists

April 12, 2011 by Basil C. Puglisi Leave a Comment

Twitter has become such a media marketing giant on the net in the last few years that there is now an entire industry devoted to the creation of tools, tips and tricks to make your Twitter experience easier, quicker or more user-friendly in just about any manner. Many of those tools provided can help to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, Marketing, mobile, small business, Social Brand, Social Media, tweets, twitter, Visibility, Visibility Marketing

Google’s New E-Commerce Features

April 11, 2011 by Basil C. Puglisi Leave a Comment

Web retailers may have just received extra encouragement for product promotion from Google with the launch of their new E-commerce, product-specific search capabilities. At least two new features will stand out to regular users. Instant Results First, there is the type-as-you-go feature that Google users have grown accustomed to in their web search tool. This […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization Tagged With: brand, ecommerce, google, internet marketing, search, small business, Visibility

Digital Visibility: The Local Search Snapshot

April 8, 2011 by Basil C. Puglisi Leave a Comment

As a business owner, you know you must have a presence on the World Wide Web to be considered a legitimate business. There are thousands of digital touch points out there, and knowing how you or your business appears to the world is almost as important as being there in the first place. If you […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, google, internet marketing, listed, listing, local, local search, Marketing, SEO, Visibility, Visibility Marketing, website

What Mobile Apps Can Do for Small Business

April 7, 2011 by Basil C. Puglisi Leave a Comment

Mobile Applications have rushed to the forefront of technology and further advancements with the increased usage of net enhanced mobile devices like the iPhone. Breaking beyond the traditional uses for phone and text messaging capabilities, mobile apps have been brought from playroom to boardroom. Mobile App Statistics Did you know that 38% of small businesses […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: analytics, aplications, apps, mobile, Mobile & Technology, Social Brand, Social Media, Visibility, Visibility Marketing

Facebook Questions Re-Launch

April 6, 2011 by Basil C. Puglisi Leave a Comment

Earlier this week Facebook re-launched a previously tested aspect of social networking known as Questions. Questions, although similar to the idea of Yahoo answers actually provides quite a bit more personalized Q & A experiences. Users can simply head to Facebook Questions and opt in if the account isn’t already enabled. Head to Facebook questions […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: analytics, blog, facebook, Social Brand, Social Media, Visibility, Visibility Marketing

New Media Press: Paper.li a Social Media Tool

April 5, 2011 by Basil C. Puglisi Leave a Comment

Do you get a bit intimidated by data mining or researching through your Twitter or Facebook accounts as they scroll by at light-speed? If you are like many business owners, large and small, you have likely been just as torn as others who know that their social media sites are littered with incredible information, free […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, new media, new media press, Puglisi, Social Brand, Social Media, social news, twitter, Visibility, Visibility Marketing

Social Media & Brand Monitoring: Collective Intellect

April 4, 2011 by Basil C. Puglisi Leave a Comment

Collective Intellect, a company out of Bolder Colorado, has been around since 2005. They provide software and services to help businesses monitor and analyze real time marketing intelligence agregated from a broad spectrum of web and social media platforms. Similar to other companies (Radian6 and SM2 to name only 2) who provide software to monitor […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization, Social Media Topics Tagged With: analytics, investors, market, Marketing, monitoring, Social Brand, Visibility, wall street

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Responsible AI (#AIgenerated by Agents)

New Suits Against OpenAI Ask Courts to Put an Outside Reviewer Over ChatGPT Releases #AIg

Two lawsuits filed in late October ask courts to put an outside reviewer between OpenAI and its next release: a court-approved evaluator in Texas and a five-year independent monitor in the Wan case. A third suit asks for automatic escalation. The requests show what injured parties will ask any chatbot company to prove.

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

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