Social Media has given every one of us an equal voice in what is being said on the internet about a brand, and with that changed the way our entire world works. The more saturated the world wide web becomes, with information geared towards making money, not always in an honest way, more and more […]
YouTube Advertising & Channels
Having a custom YouTube channel is kind of like having your own television channel. It will allow the user to upload their personal videos and to promote their own products or services via their video as well as URL linking on the custom YouTube channel page. To begin you would simply need to sign up […]
Social Media Tools: ShoutOMatic
What is Shout-O-Matic? First it is the newly created product of Norm Levy, Michael Levy, Jim Robert and Chris Lawlor. This young team of developers learned a great technique for aggregating digital photos, videos, music and text with their LifeGoRound platform. Just over seven months old, ShoutOMatic it is already making a few waves on […]
Why Every Small Business Should Go Online
Why a Small Business should go Online: Ways Your Offline Business Can Benefit from an Online Presence Although it may be hard for some of the ‘old timers’ regardless of age, to understand how much it can be of benefit, there is no doubt that it would be a very rare offline business that could […]
Social Media & Brand Monitoring Part 2: CoTweet, HootSuite, TweetDeck, TweetAdder
Being able to monitor what is said about your brand on the internet has become a very important part of doing business these days. Social Media has the power to make or break brand names, and web visibility should be monitored. Hand in hand with finding out who is talking about you and why, there […]
What is the Microsoft Cloud?
Although the Cloud sounds fluffy and inviting, it really is just another name for the internet. All of us are Cloud users in that aspect, as anytime we use Facebook, or log into Hotmail, we are on the Cloud. However, recently the Cloud has expanded its niche into an entire new range of different business […]
Social Media & Brand Monitoring Part 1: Radian6, Scout Labs, FlipTop
Social Media has, in many ways, taken the place of the generalized web search. Personal comments, posted by happy or disgruntled customers, can have a tremendous impact on the reputation of a brand. It doesn’t take long before a social comment creates a chain of complaints, and if it goes unanswered can damage any business. […]
Facebook Marketing Tool: Involver.com
Noah Horton and Rahim Fazal founded Involver.com in 2007 in efforts to provide a startup that can help brands begin to get a grip on managing their social media channels. Having grown from a company of a dozen employees to over sixty with many offices in areas such as Los Angeles, New York, Chicago and […]
Location Trends: Checkpoints
“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints. Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own […]
Run a Website or Blog? You Can Help Japan With One Code Snippet
Run a Website or Blog? You Can Help Japan With One Code Snippet. Mashable is running a digital campaign to help get support for Japan, while this is slightly outside the norm for this blog, I feel that what it represents is the power of New Media and our ability to reach people and make […]