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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Basil C. Puglisi

The Pros and Cons of Article Base Sites

June 16, 2011 by Basil C. Puglisi Leave a Comment

The Pros and Cons of Article Base Sites Although many small business and subsequently website owners may have their content creation options well in hand, others can struggle when it comes to supplying their websites or blogs with fresh topics and themes. Though the concept of article bases are far from new, they are certainly […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization Tagged With: advertising, articles, blog, internet marketing, Marketing, PR, SEO, Visibility

Klout Measures Your Clout On LinkedIn Social Business Network

June 15, 2011 by Basil C. Puglisi Leave a Comment

Have you ever wondered how your resume stacks up against others with much the same experience as you? Fortunately, Klout, the startup that previously only measured a person’s influence across the social media board, and LinkedIn, the business-related social networking site, has now partnered up to allow users to see their own influence when it […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: analytics, brand, engagment, influence, LinkedIn, social network, twitter, Visibility

LinkedIn and Klout join the Social Button Revolution

June 14, 2011 by Basil C. Puglisi Leave a Comment

There does seem to be a button for just about anything digital these days. The Google +1 button provides a promotional value similar to Facebook’s “Like” button, and savvy blog readers will realize right off the bat if they have come upon an outdated blog if they arrive to one that doesn’t provide buttons to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, business, buttons, klout, LinkedIn, Marketing, Social Brand, social buttons, Social Media

Crowdsourcing

June 13, 2011 by Basil C. Puglisi Leave a Comment

Outsourcing is already an old word, and we all know what it means – sending jobs to countries where the labor is cheaper than in the US. The new worldwide pool of cheap labor, they say, is called Crowdsourcing.It means taking a task, especially in software design, and putting it out there to the world […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, crowdsourcing, internet marketing, Marketing, Social Brand, Visibility, Visibility Marketing, word of mouth, world of mouth

New Creative Commons Option for YouTube Fans

June 9, 2011 by Basil C. Puglisi Leave a Comment

YouTube recently released some new options in creative commons licensing for their uploading fans. Users will now be able to choose to license their videos under CC BY or to retain the default option of Standard YouTube Licensing. In human terms, CC BY is the ability to share, remix, or make commercial use of the […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, copyright, Creative Commons, Marketing, Mobile & Technology, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing, YouTube

Tweet Tools: Increase Your Twitter Productivity with TweetSpinner

June 8, 2011 by Basil C. Puglisi 1 Comment

If your direct messages inbox is full of auto-follow spam messages or otherwise delayed or old information, you are probably like most other Twitter users that do not have TweetSpinner. Direct Messaging Inbox Archiving TweetSpinner provides more control over many important elements of managing your Twitter account fully, accurately, and lucratively. It will allow you […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, mobile, twitter, Visibility, Visibility Marketing

Publishing: A New E Book Revolution?

June 7, 2011 by Basil C. Puglisi Leave a Comment

Mike Matas: A next-generation digital book The popularity of e books is undeniable. According to the BBC, the use of e books in the UK has quadrupled in 2010. What started with Amazon’s Kindle and continued with other publisher producing their own version, like Nook from Barnes and Noble, has gotten a tremendous push with […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, blogger, Business Coach, ebooks, google tablet, internet marketing, ipad, ipad2, mobile, Mobile & Technology, publishing, Visibility

Mobile Business: Have All Shoppers Gone High-Tech?

June 6, 2011 by Basil C. Puglisi Leave a Comment

No, likely not all of them, but a recent study has shown that shoppers are now regularly checking prices online before purchasing in-store. Aware that shoppers had been checking pricing on larger items online, such as appliances, furniture, or home improvement items for quite some time, it seems this has finally carried over to everyday […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology Tagged With: advertising, brand, business, internet marketing, Marketing, mobile, Visibility, Visibility Marketing

Who Are You?: A Life Balance & Social Media Practice

June 2, 2011 by Basil C. Puglisi Leave a Comment

While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, business, internet marketing, Marketing, PR, Puglisi, Social Brand, Social Me, Social Media, twitter, Visibility

Yext: Pay Per Action Advertising

May 31, 2011 by Basil C. Puglisi Leave a Comment

Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out of New York City, offers local advertising technology to local businesses in the form of Pay-Per-Action phone calls, Yext Rep, and Yext Tags – a way to highlight listing on local sites. With a seed […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization Tagged With: advertising, internet marketing, Location, Marketing, Pay Per, ppc, tags, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

Libraries Put “Whether” Into AI Literacy. Most Training Plans Skip That Question #AIg

The Public Library Association and Microsoft wrote ‘whether’ into AI literacy: people need judgment to decide whether, when and how to use AI tools. Other October programs teach the how first. For the public, deciding whether is the first and often only checkpoint.

Agent Security Tools Can Stop an Action. Whose Name Is on the Yes? #AIg

Four agent security launches in two days put brakes, monitors, and quarantines on AI agents. Only iProov’s HAPS service is built to prove a named person approved one exact action, and its spec is still an experimental draft. Containment is Responsible AI; a recorded human decision is AI Governance.

GAO Found the Pentagon’s Responsible AI Council Stopped Meeting for Months #AIg

GAO found the Pentagon’s Responsible AI Working Council stopped meeting from late 2024 to August 2025, still has no charter, and has three of ten authorized staff. SBA’s AI governance board hadn’t met nine months past OMB’s deadline, and EPA’s Inspector General just opened an audit. Charter the body, log decisions, fund the chairs.

Eight States Want a Judge Between OpenAI and Its Next Agent Test #AIg

Eight state attorneys general sued OpenAI on October 14 and turned an alleged agent sandbox escape into consumer protection and tort claims. Idaho and Iowa ask courts to require independently verified test environments. Keep a signed isolation record, a disclosure clock, and a claims-to-controls register.

NIST’s SI Incident Practices Hold the Restart Until Leadership Accepts the Risk #AIg

Ten voluntary NIST, NSA, and CISA practices for AI agent control incidents lean on machines to watch, contain, and investigate agents, then reserve the restart for senior leadership. Make that a named accept, modify, or reject decision with the remaining risk on record.

China’s Draft AI Export Catalogue Controls Weights, Not Chat Access #AIg

China’s draft AI export catalogue controls weights, source, and overseas localized deployment of restricted models, while carving out API, APP, web, SaaS, and lightweight on-device access. Export now splits code that leaves from service that stays.

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