How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that when social networking first came into our digital lives, many had no idea how to take it, how to monitor it effectively, and how to aggregate its contents to be the most effective use for […]
Klout has its users in a frenzy: Could Peer Index and Empire Ave gain ground? [OPINION]
Klout @Users and @Brands, we screwed you all but we think we got it now! Klout might have overestimated their own Klout just after a wonderful video was published less then 24hrs ago by the Wall Street Journal. Today we’re releasing a new scoring model with insights to help you understand changes in your influence. […]
How to Get More Comments on Your Blog
Bloggers everywhere ponder the question. How can I get more comments on my blog? Assuming you already know the value of receiving comments at all, learning how to attract them can be half of the fight. It is important to remember that not all methods will work for every blogger, or that all suggestions will […]
Google Webmaster Tools Offers Custom Search Engine Creation
Webmaster tools. The focus of the update is to provide marketers with the option to run their own trials of custom search engines. The custom search engines created by Google’s Webmaster Tools can be used on business domains and their subdomains making search queries for any content on the business’s site easier to locate. Users […]
Social Media Marketing Advice, Analysis, and Insight from #SMWF N. America
On the 1st and 2nd of November, SMWF N. America comes to New York. This conference openly offers social media marketing advice and more in-depth insight into how your brands and business can use options like Facebook and Twitter to help create priceless consumer relationships, monitor brand reputations, build communities, and sometimes they work as […]
Social Media is NOT a Marketing Plan, think Brand!
It’s important to realize that Social Media is a tool, a very powerful one but far from a keystone for any business. Social Media tools like Facebook, Twitter and LinkedIn are only as valuable as the brand and the marketing campaign. A Brand is an identity that a company, organization or individual facilitates. Marketing is […]
New Google Newsletter and Mobile Adwords Features
Google Adwords launched new features in September 2011. These new features are geared towards making site clicks and even subscriptions to site newsletters or blogs easier to accomplish. Being able to get signed up to internal site options from the external source of a Google browser could go a long way in increasing traffic for […]
Summify Your Social Media Networks
Keeping up with the most vital information in your industry was never made easier than with the inception of so many options in social networking. However, if you, like many others, find reading your Facebook and Twitter feeds to be increasingly more difficult as your network grows, it may be time to consider some of […]
SMX: What Makes Mobile Marketing Beneficial?
Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]
Social Networking Statistics in Latin America
Although Latin America makes up only 8.2% of the world’s population, they are the second largest consumer of social media. The online behavior of Latin Americans is evolving right along with the rest of the world, but in many cases, a bit faster. The most popular social network by Latin America users is Facebook, while […]