@BasilPuglisi

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Twitter [INTERNSHIP]

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It is clear to see how Twitter can be part of our daily lives. Some people feel the need to keep their followers updated on their lives, and some people use it to educate people. The good thing about twitter is that there is a personal use, and a business use. Twitter allows people to engage on all different kinds of levels, from fun random facts to hard breaking news.  This social site makes it easy to connect and stay connected with everyone around the world.
At times, Twitter can be like one big chat room. Twitter chats can be initiated by a common hash tag. Chats are not private, so everyone can say what people are talking about. This can be a good thing because it can be used as a business tool. A great advantage to non private chat rooms can be onlookers checking out what you’re talking about. For example if you are talking about a specific or topic, you might be able to segway into your new retail business by explaining  what you offer how it solves that need and perhaps some cool deals. Onlookers will see this and be informed about your business and you may gain a new group of followers. Use the twitter chat to your advantage. However, treat Twitter like a social event not a sales floor, talk about the things around your product or service before you even mention something that’s for sale.
In order to chat with people on a certain topic, hash tags (#) are the way to go. For personal use, when someone wants to talk about the recent political debate on twitter all that person has to do is hash tag a keyword. For example, you might want to use “#politicaldebate” or even “#presidentialdebate”. This will allow users to engage with people besides their followers.
For a business use, one might want to get their company’s name out there. A good idea for the business is to tweet something about their business that will appeal to people and hash tag their company’s name. To even go a step further, you can hash tag keywords that describe your company and their products or services. For example, if a new car dealership opens locally, a good idea is to hash tag the town they are located in and hash tag keywords like the type of cars and offers.  If a business owner believes they have a great idea, twitter is one of the ways to put it out there and test it. Just like anything else, make sure your topics are about issues, stories of solutions, tweets that just talk at the public tend to do poorly compared to ones that are there to start or participate in a conversation.
Twitter has great marketing potential. Your twitter page is a spinning image of you. You want to come off as professional as you can. Your twitter background and avatar are canvases that allow you to be personal and reflect yourself on the page.  For personal use you want to use this space to describe yourself. It is a proven fact that people make judgments within a second. The same goes for a company trying to brand themselves on twitter. Making their page unique and constantly updating will stick out in people’s minds. The twitter bio allows users to describe who they are and what they do. For personal and business use, overlooking the twitter bio would be a huge disadvantage. This is the time where you should be personable and make someone want to be your follower.
An easy way to gain and keep followers is to produce content. Not just any content however, but content that is interesting, educational, and appealing to a wide variety of people. You want to reach a wide range audience, so make sure that your content isn’t directed to just one group of people. Producing constant content will keep your twitter “alive” and gain followers daily. When there is content, there is feedback. With a single hash tag you can grab a worldwide audience. Feedback is important for any business because it tells you to either continue what you’re doing, or improve on a certain aspect. Good feedback can be an advantage for your twitter because other people can see that people like your content. However, there is always bad feedback. It all depends on how you handle the bad feedback that will allow you to come out once again stronger on top.
Twitter has become part of our daily lives. It would be a company’s huge disadvantage if they didn’t use twitter to brand themselves. Twitter is a great marketing social media site. It is easy to use and interact with people from all over the world. Once you figure out a keyword to represent yourself or your company, you’re sure to succeed on Twitter.
Sources:

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

Free Twitter and Facebook Tools for Social Media Management

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In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ago and in the digital world, we know things progress quickly. There have been some new tools presented that may offer management options that simply were not available a year ago. Here are a few tools you may want to add, rearrange, or organize your social media management toolbox around.

Commun.it

Commun.it is a revolutionary tool that was designed for individuals or businesses that have a need to connect with their fans, followers, or consumers with a more efficient user interface than previously similar tools.

c/o successshowto.com

Manage Twitter Accounts Easily

Commun.it handles the ominous task that diving your followers into appropriate categories can be when your account begins to amass a larger following than is easily handled manually. It can divide them into helpful categories that can help users be more direct with their specific messages for different types of followers.

New Leads – Commun.it’s system can help users find new leads to follow by locating any who mention your site or retweet one of your messages through a currently disconnected fan or follower. Anyone not in your current network who shares your content should show up on Commun.it’s user-friendly dashboard with one-click options to follow, retweet, reply, or favorite their posts.

Engaged Fans – These are the followers you will already have a fairly high level of connectivity with based on the number of direct messages between you, replies to your posts, mentions or retweets.

Influencers – Although you are unlikely to know it without the help of Commun.it, your list of influencers will have shown some previous level of communication with you in the past. Gaining allies in those who have already been supportive of your shared media in the past is quite the easy task with Commun.it’s helpful and suggestive dashboard features.

Supporters – Those who are already among your followers and have the tendency to happily retweet or otherwise share your messages or content via linking. Although supporters do not often engage directly with you, they are a highly valuable commodity on any Twitter account.

Commun.it also shows users the level of engagement with any given follower. The dashboard features will display how many replies, retweets or direct messages have been exchanged between the followers account and your own. In many cases, users can miss out on those highly valuable exchanges and fail to follow those who engage them directly by sharing content. Commun.it will even show you those who have shared your posts without mentioning you by name or @mention.

Check out how BuildMeAnEmpire is utilizing Commun.it as a Twitter tool to help find leads for your business.

[youtube=http://www.youtube.com/watch?v=yb_Hd-cRFXA]

Crowdbooster

Crowdbooster can make managing your social media accounts incredibly easy. Easy to integrate with Twitter and Facebook, Crowdbooster allows users

to really get in tune with how social media and sharing is working for them or their businesses. Using Crowdbooster will help users understand how effective Tweets or Facebook shares are faring on the world wide web. Crowdbooster has a user-friendly graphical interface that displays graphs that allow even the business owner with little knowledge of analytics a basic understanding of how their content is being accepted, shared, and otherwise promoted.

Take a look at this video below to get a closer look at Crowdbooster.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=QcSjnhr7LGU]

c/o forbes.com

Crowdbooster allows users to:

  • Manage multiple accounts on Facebook and Twitter to gain a more robust view of marketing efforts on one centralized tool.
  • Gain deep insight into their audience by engaging and interacting with those who have the most influence in your sphere. Using these insights will allow users to build on and maintain brand awareness for their products or services.
  • Understand and gain follower and fan growth. Learn how tracking long-term engagement on your social media platforms can give you the knowledge and experience you need to learn to drive more growth to your current community.

Crowdbooster does so much more, so if you are looking for a great user-friendly system that manages social media smoothly, it is definitely an option worth looking into.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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What is Tout?

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We have had many Pinterest and Instagram-a-holics since those two stormed their way onto the social scene. However, short of YouTube we have had very few platforms that have provided us with a quick and easy method for uploading videos. Until now. Tout is a social media platform that enables users to take their own videos, up to 15 seconds long, and shoot them to their Facebook, Twitter, email contacts, or even SMS. With an engaging reply feature, Tout users can enjoy “Tout conversations.”

Combining social networking with the true power that video has to increase conversation and engagement can be a powerful force to be reckoned with when it comes to getting a social buzz going.

Tout Experiences

  • Some brands like USA Today, Access Hollywood, The Weather Channel, and CBS are already using Tout to interact directly with their audiences resulting in comments, questions and conversations that help extend the reach of their presence on the internet as well as traditional television.
  • Users can view video updates from their friends as well as some big celebrities or record their own Touts that can be shared with both family and friends. With real-time updates, high-quality video and “video everywhere” features, Touters can stay in-the-know about the events in the lives of those who are important to them.
  • Many celebrities such as Katie Couric, Dwayne “The Rock” Johnson, Greta van Susteren, and Jeff Probst have begun using Tout to get connected personally with their fans. Big name stars like Stephen Spielberg and Madonna have actually answered Touted questions from fans from the red carpet.

Tout is beginning to change how people interact on social platforms. With more direct interaction in real-time, distance and disconnections are quickly becoming a thing of the past. Social sharing with a more vibrant experience in sound, motion and high-definition color and quality means that for many in the business of social, those things that cannot be shared fully in a still photo have become more up-close-and-personal in rich video media.

Get Touting!

Anyone can sign up at Tout.com and get started creating their own 15 second videos. Do not underestimate how powerful a message you can convey in those few short moments. Users can log in through the site, integrate with their Facebook account, or head to the Android store to grab the app. Check out this fantastic introduction video for Tout.

[youtube=http://www.youtube.com/watch?v=sp5apxRKs3M&w=640&h=360]

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Get the WordOut! On Your Social Networks in One Smooth App

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With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps available. When it comes to social media management apps, there are virtual loads of them available on the many different manufacturer app stores around the net.

Top-Notch Social Media Management App

This recent social management tool app addition to the market includes a few vitally helpful element that set it apart from the masses. To get a better idea of how WordOut works for you, check out this informative video. The developers of WordOut wanted to make it as easy as possible for users to post on their favorite social networks – and fast. WordOut can be used to post to multiple social networks like Facebook and Twitter, simultaneously.

Although WordOut developers have many more service ideas in the pipeline. For now, some of the highlights are that with WordOut, users can post in the most simplified manner possible with the following instructions:

  1. Write a post or status update.
  2. Choose the accounts you want to post on.
  3. Click ‘send’ and you are done.

In addition WordOut will soon feature:

  1. Instagram Integration
  2. LinkedIn Integration
  3. Possibly Group Email Support

This social media productivity app was created to help users more fully enjoy their social networks while mobile by removing some of the time killers that can come with frequent social media usage. With WordOut, time spent on networks can be less intrusive and free to carry on with your busy day. WordOut is also a fairly basic app that will let you navigate your status or post updates without showing you those popular sports scores you may be hiding from yourself at the moment.

While more full-service Facebook and Twitter apps can require long load times and many clicks to navigate into, WordOut has a very minimal load time and will allow users to update quicker on an uncluttered application and with as little as one single click.

Limited Data/Network Coverage

There are many who still have mobile phone and devices with limited mobile network coverage and data usage. Using an app like WordOut means you can utilize those famous social networks without loading all of the data that can come along with more full-bodied applications such as bandwidth hogging games or extremely busy networks.

WordOut requires iOS5 or above.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Amazon Self-Publishing for Beginners

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Cover of "Kindle Wireless Reading Device,...
With all the new blogs and recent news articles urging writers to publish their eBooks on Kindle, the topic is probably one you’re at least familiar with by now. As most people know, Amazon has leveled the playing field for authors by making the process of publishing eBooks as simple as a few mouse clicks and a couple of file uploads.
Before the recent self-publishing revolution began, the difficult part was getting your book in the hands of readers to begin with. However, that’s the exact same challenge that independent authors face when publishing for the Kindle as well. It turns out that making your book available is much easier than getting people to actually buy it or be interested in reading it!
This low entry bar also creates a new challenge for debut Kindle authors – since anyone and everyone can now publish whatever they want, that’s exactly what is happening. The result? A fair amount of low quality eBooks and a highly competitive environment for unknown authors.

Learning to Stand Out in the Crowd

So how do you stand out in such a crowded and popular new marketplace that is open to anyone? What does it take to attract the type of author publicity that helps build a brand and sell more eBooks?
Here are a few eBook marketing ideas that have proven effective for many debut authors using Kindle to publish:

  1. Write and distribute a press release after you’ve launched your eBook. If you are not familiar with press release writing, outsource it and consider paying for distribution. Include quotes, contact information and hook in readers with a strong headline. Remember, you have a tiny window of time to capture the interest of readers who are likely skimming headlines and you must find a clever way to set your story apart from all the others. The main idea of a press release for your book is to generate curiosity and get people excited about the story you have to tell.
  2. Encourage book reviews. This is probably the most obvious way to promote books or anything else, for that matter. It’s probably the first one that comes to mind as well. Alas, it is also going to be the hardest form of promotion to land as a debut author. Don’t let that get you down though. Reach out to book review bloggers, fans from social media or anyone else who might be willing to share their thoughts on Amazon or elsewhere on the web!
  3. Start living and breathing social media life into your author platform. Just remember that you are not limited to Twitter and Facebook. Find the communities centered around readers and books. GoodReads is a great example and it offers tons of innovative ways to share and promote your writing. Get started by setting up an author profile and adding your eBooks. Next, experiment with groups, quotes and book giveaway contests. There isn’t a better online community for finding passionate readers.

These fundamental tips should give new authors a viable starting point. As with any type of marketing, your ultimate goal should be to determine who your target audience is and find out the best ways in which to engage them and turn them into loyal readers.
Author:
AshlyLorenzana is a freelance writer, published author and passionate blogger who lives in the Portland, OR area. Her interests include social media, online marketing and digital publishing. You can follow her on Twitter @ashlorenzana
Sources:

  1. 9 WaystoUseSocialMediatoLaunchABook
  2. PromotingYourBookOnlineThroughSocialNetworking: GoodReads.com
  3. AnatomyofaSuccessfulPressReleaseforBookPromotion

 

Commun.it Launches Their Relationship Management Service for Twitter

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Weeks ago, Communi.it extended a few initial pre-launch accounts for some social media educational business’s, such as DBMEi, they have announced their official roll out date for their Twitter management service. On June 5th, at the BlogWorld & New Media Expo in NYC, they will officially release the tool to the public. From an initial testing phase point-of-view, the Commun.it tool is a smooth running and user-friendly option for Twitter management that can definitely help private users or marketers alike more fluidly aggregate their most highly desired content.  Sharel Omar, CEO and Co-Founder of Commun.it shares that,

“Social media has become instrumental in maintaining all kinds of business relationships; with customers, prospects, partners, and more.”

Most social media marketers can attest to the validity of Omar’s statement. So what do you use to manage all of the most vital information coming in and going out of your Twitter account every day, week, month? Well, there is certainly no shortage of helpful tools, so what does Commun.it bring to the table?

Commun.it Focus

Commun.it developers wanted to focus directly on turning the stream-oriented feed of Twitter into your own personal relationship-oriented dashboard.

  1. Commun.it can help you achieve stress-free social productivity. While many other Twitter feed tools and services provide you with an endless stream of messages, Commun.it helps to analyze your relationships with your followers and allows you to focus on the most relevant people to your interests, not their statuses.
  2. Focus more on high value members and influencers that can help your staunchest supporters spread your message, drive awareness to top influencers, engage member, and create potential leads.
  3. Create actionable insights to help build more meaningful relationships with your Twitter community including a full-engagement history as well as yours and your networks most used hashtags, as well as suggestions on who to follow or who to re-engage with.

With Commun.it users can read over the feeds of the recent activities of top influencers and supporters and even prioritized engagements.

  • Commun.it provides a complete relationship context with all of your engagements with any member in one smooth thread.
  • Users have the chance to and the suggestions to discover new leads and quickly make them new Twitter followers. Users can see some of the top engagers of their followers list as well, allowing them to branch out a bit more than many other Twitter management programs currently provide.
  • Easier management via Commun.it may give some of those small business marketers some of their valuable time back with the ability to star followers for quick access, find members by names or bios, hide those you are not interested in, or even unfollow extremely inactive members.

All in all, the Commun.it tool is a well-rounded, well-oiled machine by managing and prioritizing incoming engagements, providing users with relationship context in a quick glance, and recording and archiving valuable relationship history with each and every one of your followers.

Special bonus to DBMEi Subscribers:

Although the service is launching publicly in a week, we will be metering access for the first month or so. DBMEi subscribers can get in now, however, using this unique invite link: http://commun.it/?t=2b0d35 (for the first 100 only).

The early-bird price of Commun.it Pro tier – only $4.99 a month – will continue to apply to any user who registers and upgrades to Pro before the public launch at BlogWorld & New Media Expo NYC. After the public launch, the price will go up to $9.99 a month. So DBMEi subscribers can benefit from registering early!

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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How to Budget for Marketing

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Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.
In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

  • How can companies budget better to create the results they want?
  • What can companies do to budget effectively for the year ahead?

Fit your strategy around your target market

Strategy is everything in marketing.  But a separate strategy for your marketing and your sales approach will not deliver the best Return On Investment (ROI). Now is the best time to review your marketing approach in 2011 and identify what worked – and what didn’t. Then, apply this important data to your overall sales and marketing strategy. Which markets are you trying to reach? Which audiences do you want to grow in the coming year? Match this with your marketing approach and plan your marketing spends in careful stages, so that each part of the plan flows from one stage to another. Use inbound marketing technology to track the behaviour of your target markets and ensure that you are using the most appropriate marketing channels to reach them.  This will help you get more from your budget in 2012.

Track your ROI on marketing spend

Your marketing data from the past year will provide a valuable insight into what will work over the next 12 months. So carefully track the ROI you’ve gained this year and identify the activities that have created the best results.

Be ruthless in assessing what is paying you back and what is proving to be a drain on your resources

Would these areas work better with a different approach, perhaps using inbound marketing to accelerate results and make them more profitable? You can also use inbound marketing technology to closely assess and analyse the exact payback from each area of your marketing plan – and feed this knowledge into the year ahead. Put a plan in place for tracking your ROI. Inbound marketing allows you to do this continuously and consistently, letting you to adapt and refresh your marketing activities accordingly.

Create a cross-channel marketing budget

Are you currently using all the appropriate marketing channels? Did your approaches in 2011 feed across the different channels to maximise results – or did you only focus on a couple of areas?
Recent research suggests that companies using social media or “collaborative Web 2.0 technologies” are achieving higher profits. (Source: McKinsey)
Are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies?
By using inbound marketing you can connect up all your marketing channels much more effectively, making it easier to retain any potential customers – whatever stage of buying cycle they are at. You can create a cross-channel presence that reduces the cost of building a receptive and responsive brand profile. This approach also makes it much easier to budget for the year ahead. It gives you a core strategy which then feeds out across all the channels – bringing you a better ROI for 2012.

Adapt and update

While it is important to develop a clear strategy to get the best from your marketing budget, it is also important to continuously review and analyse your results. More conventional marketing approaches have traditionally made it quite hard to view the results as you go along. But new inbound marketing technology allows you to view the impact of every single aspect of your marketing approach – as it’s happening. Use this invaluable and on-going insight to adapt your strategy and ensure you make the most of your budget throughout 2012.

What is the secret to budgeting right for marketing in the year ahead?

Everybody wants to make their marketing budget work harder. So how can you ensure you do this in the months to come? Focus on your target market and what they’re doing. By using inbound marketing technology you can get closer to buyer behaviour and demand. You can use this insight to create more meaningful connections by building relationships across all the different marketing channels. This enables you to accelerate the relationships you build with your prospects. Instead of waiting for months to view the results, you can see who’s responding – and adapt your strategy to meet the demand there and then.  This ensures that your marketing spend is continuously matched with where it is most effective and that it feeds right back into your company’s sales and marketing strategy. Create your strategy, use advanced inbound marketing approaches to maximise your marketing impact and assess its impact while it’s live. Keep it consistent and targeted and you can look forward to a better ROI on your marketing budget in 2012.
Author: Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy. You can read more of Sookie’s content on inbound marketing by subscribing to the Zoober Inbound Marketing blog here. You can also find her on Google+ and Twitter.
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Revolution of Social Data [Infographics]

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Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc…
Companies understand the value in social media. According to the Social Media 2012 Industry Report by Social Media Examiner, a significant 83% of marketers believe that social media is important to their business. Companies work hard socializing and driving traffic to their websites. However, what most companies don’t realize is that they can unearth the vast amount of data contained in the online social footprints that their consumers leave behind. Utilizing this data to maximize marketing output and increase ROI is called Social Data Strategy.
The following diagram illustrates the role that social data plays in the marketing strategy process.

Download a PDF version of the above Infographics.
With the right tools to collect, analyze and take action; social consumer intelligence can have an impactful effect on businesses. It might inspire a new product, help with the messaging of a radio campaign or simply help communicate to customers in a more meaningful way. See more examples in my blog 4 Examples of Driving Marketing Strategies with Social Login Analytics.
Andreas Weigend, Professor at Stanford University and former Chief Scientist at Amazon identifies this time as a Revolution of Social Data because it “fundamentally alters the relationship between buyers and sellers” forcing marketers to think differently. At the foundation of a social data strategy, Weigend states that a marketer must:

  1. Address each customer as an individual, not as a target.
  2. Design campaigns to encourage social sharing.
  3. Recognize how social data influences decision making, everything from how to create and sell products to how you acquire and lose customers.

The social data era is upon us! How will you leverage it?
Your turn! Do you see social data playing a role in your marketing decision-making?
Author:
Lanoba provides easy registration for website users by giving them the option to log in to your website via their existing social network accounts such as Facebook, LinkedIn and Twitter, among others. Lanoba captures permission-based profile & behavioral data, then aggregates, stores and presents it in powerful analytics helping drive ROI through targeted marketing campaigns. Follow Lanoba on Twitter @lanoba.
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Using Social Media for Brand Awareness

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Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections made on sites like Facebook, Twitter and blogs are allowing them to better communicate with customers, more effectively draw in new leads and, over all else according to a July 2010 survey, increase customer awareness of their brand.
How does this work? How can you leverage the power of social networks to expand your brand’s influence and reach? Check out these five practical ideas!

  • Know Your Brand. Before you can promote your brand, you need to have a solid understanding of what it is. Ask yourself what distinguishes you company from others, what you offer that no one else does, what makes you valuable. Then, find a way to promote those benefits across all your marketing materials, from your logo to your website to your Twitter profile, in order to communicate a strong sense of your brand.
  • Establish a Solid, Branded Web Presence. Your website is your single most important online branding tool, the place where all your other marketing tools will direct. With a strong Web presence, your company has a resource that means better search rankings for increased traffic, increased leads and higher conversion rates.
  • Go Where Your Audience Is. A big part of being able to effectively reach your audience is understanding who they are. Is your audience active on Pinterest? Instagram? Facebook? Go where they are and join their conversations in order to expose them to your brand—and to enhance your scope of influence, offer something that meets their needs, whether tips, answers or links to helpful resources.
  • Connect with Online Influencers. Identify the people in your industry who are most influential and work to build relationships with them. Follow them on Twitter, respond to their posts on blogs and Facebook, email them when you have something valuable to say. By connecting with these influencers, you help expand your company’s reach.
  • Keep at It. A strong social media presence isn’t built overnight—in order to develop a loyal following, you have to earn it. Be consistent about posting on your social profiles so that users come to trust and respect your contributions; if you don’t, you run the risk of harming your reputation rather than helping it. If you can’t keep up with a profile, it’s better not to start it.

What do you think—could social media be a game changer for your brand? Take advantage of these tips to watch your presence expand!
Author:
Shanna Mallon is a writer for Straight North, a leader among Chicago marketing firms. She writes for clients in various B2B industries, from merchant processing solutions to Kevlar welding gloves. Check out the Straight North blog! @straightnorth
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