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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Social Media

How is Social Media Changing Higher Education?

July 7, 2011 by Basil C. Puglisi Leave a Comment

Many teachers have adopted an everyday practice of incorporating digital technologies in the classroom and extending learning beyond the traditional boundaries of the Institution. Distance education is high on the agenda of most higher education institutes and a great deal of effort and time has been invested into staff development to ensure that teachers are […]

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: education, facebook, internet marketing education, local, Mobile & Technology, Social Media, social media education, twitter

Some of the Best Social Media Conferences

June 30, 2011 by Basil C. Puglisi 3 Comments

You can’t have social media without the social. Although the internet produced what we now refer to as social media, this form of networking doesn’t live solely on the world wide web. Social media and social networking can also require face time. Especially for those who want to stay ahead of the trends and those […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: brand, conferences, Social Brand, Social Media, social media conferences, social media education, social media networking, Visibility

Google Throws Down the Gauntlet at Facebook in Social Network Struggle

June 29, 2011 by Basil C. Puglisi Leave a Comment

Google’s last two shots at storming the social networks, Google Buzz and Google Wave, met an early, and not entirely unexpected, demise. However, +1 may contain a few vital elements that make it far less likely to go unnoticed. Custom Filtering Being able to filter your contacts into groups and determine who can and cannot […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, SEO Search Engine Optimization, Social Media Topics Tagged With: facebook, google, SEO, Social Media, Visibility

Google +1 Goes Live with Adwords

June 29, 2011 by Basil C. Puglisi Leave a Comment

Google Experimental Labs has been testing its +1 feature, similar to a Facebook “Like” for a few months now. For those participating in the experiment, a +1 box at the end of each website’s title on a search engine query display allowed them to give their digital stamp of approval to sites they enjoy. So […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics Tagged With: +1, advertising, brand, business, google, internet marketing, Marketing, plus one, Social Media, Visibility, Visibility Marketing

Social Media Trends in Europe and Russia

June 29, 2011 by Basil C. Puglisi 5 Comments

The use of social media is certainly not limited to the United States alone. In fact, for some internet users, social media networks may have been their first experience in connecting to someone outside of their own local, state, or even country. Russia has a significantly different social media audience in the simple fact that […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, Social Brand, Social Media, Visibility, Visibility Marketing

Transparency & Social Media

June 27, 2011 by Basil C. Puglisi Leave a Comment

Embracing social media 100% may be the best investment, you as a business owner, can make for your company and brand. However, businesses already renowned in the social media world, can also be considered pioneers of this method of advertising and marketing. Although many have heard of the benefits, fear of possible damage may have […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, General, Social Media Topics Tagged With: advertising, brand, internet marketing, Social Brand, Social Media, Visibility, Visibility Marketing

7 Digital and Internet Media Conferences you should know about

June 24, 2011 by Basil C. Puglisi Leave a Comment

Part of any smart businesses marketing plan is the continued education of the employees responsible for these vital tasks. For this reason many businesses schedule regular digital and internet conferences for their marketing departments. 7 Highly Informative Digital and Internet Media Conferences Over 500 of the top decision makers in the entertainment, technology, and media […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, brand, business, conferences, digital, education consulting business coach, internet, Marketing, news, PR, Social Media, Visibility

Social Media For Recruiting

June 22, 2011 by Basil C. Puglisi Leave a Comment

It wasn’t long ago that social media was defined solely as a way to learn how a friend just ate at a great restaurant or who was getting engaged. However, social media continued its evolution and became particularly useful for companies to locate, recruit, and learn about candidates for open positions. Using social media for […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: Business Consulting, LinkedIn, networking, recruiting, Social Media, social network, staffing, talent, Visibility

Social Media is Saving Lives & Raising Awareness

June 20, 2011 by Basil C. Puglisi Leave a Comment

Has social media proved itself beneficial to your business? What if it actually saved your life or the lives of your children? Would you be a believer then? Haiti Earthquake We heard plenty of stories after the earthquake in Haiti last year of survivors under the rubble tweeting their locations, pleading for rescue. We may […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: advertising, awareness, blog, brand, charity, local, Marketing, PR, Social Brand, Social Media, Visibility, Visibility Marketing

LinkedIn and Klout join the Social Button Revolution

June 14, 2011 by Basil C. Puglisi Leave a Comment

There does seem to be a button for just about anything digital these days. The Google +1 button provides a promotional value similar to Facebook’s “Like” button, and savvy blog readers will realize right off the bat if they have come upon an outdated blog if they arrive to one that doesn’t provide buttons to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, business, buttons, klout, LinkedIn, Marketing, Social Brand, social buttons, Social Media

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Responsible AI (#AIgenerated by Agents)

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

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