We’ve all heard it before: Content is King. And your website needs it. Your site’s content is what tells your customers who you are, what you’re offering and why your business is better than the rest. It tells them where to go, who to call and what the next step is. It drives traffic to your site from Google. Your business cannot afford poorly-written content, but unfortunately, not everyone can afford a professional copywriter to convey their message for them.
Search engine optimization
Why Blogs Matter More than Ever for SEO
I recently showed a college student a blog post I was working on, and he asked me what percentage of the content I dedicated to keyword phrases. He had taken a course in SEO, and he understood keyword density. So do I. But even as an SEO copywriter, it’s not really something that I take […]
StumbleUpon’s New Front End Approach
StumbleUpon is a very popular social media sharing and aggregation site with over 20 million users. They recently launched an immense user-end overhaul that changed pretty much everything about their site. [youtube=http://www.youtube.com/watch?feature=player_embedded&v=F8DtI9e4xZ8] Though they have just recently removed themes, groups, and blogs from their site, the new changes seem focused on directing users away from […]
The Path Less Taken: Google+
We’ve all heard about Google+; but to be quite honest, Google’s social network seemed to fizzle out after its release. It’s certainly no Facebook or Twitter, but that hasn’t stopped several major marketers from switching gears lately to focus on Google+. But why? Not only is Google+ no Twitter and Facebook, but February reports showed […]
Optimizing Your Landing Page for Better Conversions
Your Landing page is the heart of your site. Irrespective of whether you have a product or a service to sell, landing pages can provide a subsequent boost to the conversion rate. Optimizing them is not hard if you know when and where to tweak the various elements. However, the hardest part is to find […]
SES New York Conference and Expo 2012 [Event]
March 19 – 23 Hilton New York 1335 Ave Americas New York, NY 10019 The SES Conference and Expo is a series of conferences and events in which a special focus is given to best practices, tips, and trends in many different areas. SEO PPC RTB Demand Gen Mobile Social Local The SES events provide […]
The New Social Marketing Strategy with Google+
As a marketer, your social profile must be thriving on Facebook, Twitter, and LinkedIn. But the important question is, ‘Is it thriving over Google+?’ I can assure you that most of you will answer in the negative. However, it is not too late. Grab a business page over at Google+ as soon as you finish […]
Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!
Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site. Websites have three main areas you’ll want to really pay attention to: Structure Content References […]
New Google Newsletter and Mobile Adwords Features
Google Adwords launched new features in September 2011. These new features are geared towards making site clicks and even subscriptions to site newsletters or blogs easier to accomplish. Being able to get signed up to internal site options from the external source of a Google browser could go a long way in increasing traffic for […]