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brand

#SMWF: How Hilton Does Social Media

November 12, 2011 by Basil Puglisi Leave a Comment

Hilton has one message from their industry that rings true into their social media campaigns. Hospitality is social. If it isn’t, the execs at Hilton think it should be. Their studies into how social media integrates with travel accommodations has shown: Those who travel often are commonly also active on social media networks. Those who […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, Conferences & Education, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, communication, customer service, internet marketing, Social Brand, Social Media, Visibility

“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

November 6, 2011 by Basil Puglisi Leave a Comment

Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution. “Privacy is for old People” but perhaps we misunderstood “old”? […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, digital brand, digital you, Employment, Marketing, personal brand, PR, privacy, Social Brand, Social Media, Visibility, Visibility Marketing

Social Networking Statistics in Latin America

October 5, 2011 by Basil Puglisi Leave a Comment

Although Latin America makes up only 8.2% of the world’s population, they are the second largest consumer of social media.  The online behavior of Latin Americans is evolving right along with the rest of the world, but in many cases, a bit faster. The most popular social network by Latin America users is Facebook, while […]

Filed Under: Basil's Blog #AIa, General, Social Media Topics Tagged With: brand, Latin america, Social Brand, Social Media, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil Puglisi Leave a Comment

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil Puglisi 2 Comments

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

6 of the Best Guest Posting Tips

September 21, 2011 by Basil Puglisi Leave a Comment

Guest posting can be a very lucrative venture for all parties involved. The owner of the blog is provided with free content, and the writer of the content is given acknowledgement of their wisdom on the chosen topic. In this aspect, guest posting seems to benefit both parties equally. However, it can be just as […]

Filed Under: Basil's Blog #AIa, Content Marketing, PR & Writing, Publishing Tagged With: blog, blogging, brand, guest blogger, networking, publishing, Social Media, Visibility, Writing

Develop Your Brand with Daylife

September 6, 2011 by Basil Puglisi Leave a Comment

Providing consumers with cloud features including on-demand media options, DayLife is supplying their users with more features, functionality, and faster cycling. A comprehensive solution that is designed for digital publishers who may require the freedom to focus on creative experiences instead of constant publication input. How Does DayLife Work? DayLife provides a Publisher’s Suite that […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, PR & Writing Tagged With: blog, brand, publishing, Visibility, website

Tumblr VS WordPress

August 9, 2011 by Basil Puglisi Leave a Comment

According to statistic reports, as of January 2011, the 4 year old site Tumblr.com has 20,873,182 users. For the same period WordPress.com, the older site (by 4 years), announced they have 20,787,904 websites powered by wordPress.com This is the first time anybody overtook WordPress.com, and it became kind of big news among the blogosphere. To […]

Filed Under: Basil's Blog #AIa, PR & Writing, SEO Search Engine Optimization, Social Media Topics Tagged With: blog, blogger, brand, publishing, self-publish, small business, Social Media, Social Media Social Brand Visibility, Visibility

Google AdWords: Call Metrics & Click to Call

August 4, 2011 by Basil Puglisi Leave a Comment

Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body.  Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, General, SEO Search Engine Optimization Tagged With: advertising, adwords, brand, business, Call to Click, google, internet marketing, Marketing, ppc

Google Plus (G+): Business Review

August 1, 2011 by Basil Puglisi Leave a Comment

After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Social Media Topics Tagged With: advertising, brand, business, google, internet marketing, Marketing, Social Brand, Social Media, Visibility

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