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Did Google Panda Change the Playing Field?

April 29, 2011 by Basil Puglisi Leave a Comment

From time to time, when Google identifies a ‘gaming’ of their search engine results, its engineers open up the algorithms and tweak them, sending shudders in the world of e commerce and Internet advertising. Speculations run rampart until Google launches it to the world. One such tweak happened lately; in February 2011, Google launched such […]

Filed Under: Basil's Blog #AIa, Conferences & Education, Mobile & Technology, SEO Search Engine Optimization Tagged With: blog, blogger, brand, google, Marketing, SEO, Visibility, Visibility Marketing, website

Writing a Great Press Release

April 18, 2011 by Basil Puglisi Leave a Comment

Press Releases are a crucial part of marketing, in fact they are one of the few traditional marketing tools that have flourished in the new media or Digital Brand Age. There are six major types of press releases. General News Event Launch Staff or Executive Announcement Expert Positioning Product Each of these press releases may […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: blog, brand, internet marketing, Marketing, PR, Press Releases, Visibility, Visibility Marketing

The State of Now – The #140conf

April 14, 2011 by Basil Puglisi Leave a Comment

Jeff Pulver is an interesting character. Not the most charismatic of speakers, yet his words make a lot of sense. He started “in computers”, as he calls it, 17 years ago. He was one of the co-founders of Vonage, and invested in Twitter back in 2007. Here is, paraphrased, what he says about the State […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: #140conf, blog, internet marketing, local, mobile, Puglisi, Social Brand, Social Media, twitter, Visibility

EmpireAvenue: Social Networking or Social Training?

April 7, 2011 by Basil Puglisi Leave a Comment

EmpireAvenue is classified as a social network service site which is quite an understatement. Launched in July of 2010, this site resembles a stock marketing simulation game. Users are allowed to buy and sell shares of other users and their websites. Alexa’s global ranking for EmpireAvenue is #15,209. Currrently statistics show that a disproportionate amount […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: blog, empire avenue, learn social, Social Brand, social games, Social Media, Social Media Social Brand Visibility

Facebook Questions Re-Launch

April 6, 2011 by Basil Puglisi Leave a Comment

Earlier this week Facebook re-launched a previously tested aspect of social networking known as Questions. Questions, although similar to the idea of Yahoo answers actually provides quite a bit more personalized Q & A experiences. Users can simply head to Facebook Questions and opt in if the account isn’t already enabled. Head to Facebook questions […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Media Topics Tagged With: analytics, blog, facebook, Social Brand, Social Media, Visibility, Visibility Marketing

New Media Press: Paper.li a Social Media Tool

April 5, 2011 by Basil Puglisi Leave a Comment

Do you get a bit intimidated by data mining or researching through your Twitter or Facebook accounts as they scroll by at light-speed? If you are like many business owners, large and small, you have likely been just as torn as others who know that their social media sites are littered with incredible information, free […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, new media, new media press, Puglisi, Social Brand, Social Media, social news, twitter, Visibility, Visibility Marketing

Brand Blogs: Mashable

March 28, 2011 by Basil Puglisi Leave a Comment

Considered an internet news blog, Mashable was launched from Pete Cashmore’s very own home in Aberdeen Scotland in 2005. Its primary purpose is to cover the latest news in social media, but it also covers any new news and developments in entertainment, online video, web development, technology, mobile and other gadget reviews and information. The […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, Social Brand, Social Media, Visibility, Visibility Marketing

What is a Creative Commons License?

February 24, 2011 by Basil Puglisi Leave a Comment

With so much business being conducted online these days, it has become imperative to have methods to protect and copyright our works in a manner just as remote as how it was posted. Regardless of whether your work is writing, photography, or even coding or programming, you will want a means to ensure that regardless […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: blog, blogger, brand, Business Coach, Creative Commons, publishing, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

Plagiarism and Content Monitoring Review for Social Media Week

February 8, 2011 by Basil Puglisi Leave a Comment

There are many types of copy protection to utilize, however, the best method to practice at all times is the use of only user created original content. The copy protection should only be a means to ‘double-check’ content before posting it and then monitoring your content to see where and how it is being used.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Social Brand Visibility, Social Media Topics Tagged With: blog, Content Monitoring, Plagiarism, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing

Blogger VS WordPress

January 27, 2011 by Basil Puglisi Leave a Comment

Since both of these blog services have their pros and cons, let’s just cut to the chase and investigate what those are.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing, wordpress

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