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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Social Brand Visibility

CEOs and Social Media Influence in the Workplace

April 15, 2012 by Basil Puglisi Leave a Comment

Although there is already a growing list of reasons why it is beneficial for every member of a company’s team to participate in social networking, there may be another new reason that should encourage further consideration. BRANDfog Study A recent study conducted by BRANDfog shared some rather concerning statistics about CEO participation in company leadership […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: brand, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, LinkedIn, Social Media, twitter

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

February 29, 2012 by Basil Puglisi 15 Comments

What can you do in 16 days? Try! With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei […]

Filed Under: Basil's Blog #AIa, Conferences & Education, General, Social Brand Visibility, Social Media Topics Tagged With: analytics, blogger, brand, business, corning inc, dbmei, empire avenue, facebook, google, internet marketing, klout, lujure, Marketing, smw12, smwnyc, smwsmac, Social Brand, Social Media, social media conferences, social media education, social media maketing, social media week, StumbleUpon, synthesio, twitter, Visibility, Visibility Marketing, YouTube

How to Get the Most Out of Your Social Media Advertising

January 22, 2012 by Basil Puglisi 7 Comments

The field of advertisement has changed immensely over the past decades. Online advertisements have replaced almost completely the printed newsletters, which used to be so effective. If, at first, the companies used to advertise online and build their own websites and buy virtual ads, today, social media is the new way of advertising. Now, I […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Tagged With: Coca cola, facebook, LinkedIn, Social Media, social media marketing, Social network service, twitter, YouTube

The Buzz about Pinterest

January 19, 2012 by Basil Puglisi Leave a Comment

Interest in Pinterest has been buzzing around on social networks for a while now. Pinterest now has buttons on many sharing sites that did not have them before last month.  So what exactly is Pinterest? Pinterest is a tool for organizing and sharing images online. If you find something that inspires you or interest you, […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, pinterest, Social Media, Visibility

Time to Get on Google +: How to Set up Your Google + Brand Page

January 4, 2012 by Basil Puglisi Leave a Comment

I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, google, Social Brand, Social Media, Visibility

Twitter Tools: twithawk, a lead generation tool

December 21, 2011 by Basil Puglisi Leave a Comment

Another arrow in the quiver of the savvy internet marketer is Twithawk, a lead generation tool. Founded in 2009, Twitterhawk, as it was called back then, had to do a name change because Twitter felt it is too close to their name. It didn’t deter Chris Duell, the Australian founder and developer, to fine tune […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: advertising, brand, business, internet marketing, lead generation, Marketing, Social Media, twitter, twitter tools, Visibility Marketing

Ways to Build Up Your Email List Using Facebook

December 20, 2011 by Basil Puglisi Leave a Comment

Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions. Email marketing, when done right, is personal and not stuffed with ads and commercial. It does […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, business, email, email marketing, facebook, internet marketing, Social Brand, Social Media, Visibility

Radian6 – Cloud Based Command and Control of Social Media

December 19, 2011 by Basil Puglisi Leave a Comment

Radian6 provides marketing, communications and customer support professionals with a platform which enables them to see, in real time, what is said about them and their products in all aspects of social media; in tweets, Facebook, blogs, multimedia, forums, conversations and boards. By doing so, it gives the business the ability to manage, track, respond, […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, Conferences & Education, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, monitoring, Social Brand, Social Media, social monitoring, Visibility

Professional Spotlight: Stephanie L. Schierholz (NASA)

December 18, 2011 by Basil Puglisi Leave a Comment

Stephanie Schierholz is the Social Media Manager for NASA, buts that’s not all. This talented professional like many others also participates as a active member of other organizations. At the time of this article she is president-elect for Women in Aerospace, an inaugural member of the British Council’s Transatlantic Network 2020, and a member of […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: brand, Mobile & Technology, NASA, PR, Professional Spotlight, Social Brand, Social Media, video, YouTube

Facebook Marketing Solutions – Staying Ahead of the Social Media Game

December 8, 2011 by Basil Puglisi Leave a Comment

There are so many Facebook Fan pages dedicated to marketing and social media topics that it can seem nearly impossible to zero in on those that actually offer true education and not just covert advertisements of their own products. When searching for an educational Facebook Fan Page, you may have already found that having one […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: business, facebook, internet marketing, Marketing, Social Brand, Social Media, Visibility

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