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@BasilPuglisi

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Branding & Marketing

Snaptag Versus QR Codes

January 17, 2012 by Basil Puglisi Leave a Comment

QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all. […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Content Marketing, Design, Digital & Internet Marketing, General, Mobile, Mobile & Technology, PR & Writing, Publishing, Traditional Marketing, Video Tagged With: advertising, brand, Marketing, mobile, Visibility

Customer Engagement for Small Business

January 8, 2012 by Basil Puglisi Leave a Comment

Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Business Networking, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Sales & eCommerce, Traditional Marketing Tagged With: advertising, business, Customer Engagement, listen, Marketing, small business, Visibility

“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

November 6, 2011 by Basil Puglisi Leave a Comment

Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution. “Privacy is for old People” but perhaps we misunderstood “old”? […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, digital brand, digital you, Employment, Marketing, personal brand, PR, privacy, Social Brand, Social Media, Visibility, Visibility Marketing

Jeff Pulver’s Second #BRANDSconf Kicks off This Month!

November 3, 2011 by Basil Puglisi Leave a Comment

The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business. In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Traditional Marketing Tagged With: brands, business, conferences, Social Brand, Social Media, social media conferences, social media education, Visibility

Social Media is NOT a Marketing Plan, think Brand!

October 20, 2011 by Basil Puglisi 3 Comments

It’s important to realize that Social Media is a tool, a very powerful one but far from a keystone for any business. Social Media tools like Facebook, Twitter and LinkedIn are only as valuable as the brand and the marketing campaign. A Brand is an identity that a company, organization or individual facilitates. Marketing is […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, General

SMX East: Acquisio for SEM Display Management

October 4, 2011 by Basil Puglisi Leave a Comment

A productivity efficiency platform, Acquisio was specifically created for search engine marketing agencies. Agencies are able to establish, organize, automate, and optimize their PPC campaigns across all search engines with Acquisio’s management tools, including search display and social media. This helpful platform will help marketers save time on repetitive or superfluous tasks so that more […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing Tagged With: advertising, internet marketing, Marketing, SEM, SMX, Visibility

What Makes Mobile Search Marketing Beneficial?

September 23, 2011 by Basil Puglisi Leave a Comment

Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, Mobile Tagged With: advertising, local, Location, Marketing, mobile, Mobile & Technology, Visibility Marketing

Google+ is Open to ALL and Google+ Leading Mobile Development

September 20, 2011 by Basil Puglisi Leave a Comment

Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses. While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business Networking, Mobile, Social Media Topics Tagged With: google, googleplus, mobile, Mobile & Technology, Social Brand, Social Media, social network, video, Video Visibility, Visibility

SMX East: Search Engine Expo, First Impressions

September 14, 2011 by Basil Puglisi Leave a Comment

DBMEi was granted Press Access to the SMX East taking place in NYC this week. While we will follow up with a summary of the event, we wanted to share some first impressions. If you have not been here yet, make time! With one day left on September 15, 2011 at the Jacob Javits Center we hope […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, SEO Search Engine Optimization Tagged With: conferences, Marketing, Search Engines, SEO, Social Media

New Hot Startups: Silicon Valley, New York and Virgina?

August 19, 2011 by Basil Puglisi Leave a Comment

Some of the new startups generating interest in the West Coast, New York and in Virginia? Which one of those will flourish and become the next new trend? Flotype – Founded in October 2010. Web technology that will enable anyone to easily build large scale web applications. GetAround – Sept. 2009. Peer to peer car […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Mobile & Technology, Social Media Topics Tagged With: startups

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