Do you get a bit intimidated by data mining or researching through your Twitter or Facebook accounts as they scroll by at light-speed? If you are like many business owners, large and small, you have likely been just as torn as others who know that their social media sites are littered with incredible information, free […]
Visibility Marketing
Google Search goes social with +1
While Google may cover around thirteen percent of US display in online advertising marketing, Facebook may garner around twenty-two percent. Not surprisingly, it seems like Google has decided they actually do like the way Facebook allows users to share their interest, recommendations and ideas. So they have now added their own method of ‘liking’ or […]
Social Brand Visibility: UStream
UStream is a unique platform that consist of networks that include a wide diversity of channels that are open source options for live video streaming. Brad Hunstable and John Ham co-founded UStream while attending West Point, a renowned US Military Academy. Both of the co-founders had long been inspired by technology and received degrees in […]
Business Media Solutions: SlideShare
Slideshare may be another aspect of online commerce and marketing that may sound like one of the little guys, for now. However, this site offers large varieties of business media solutions in the forms of documents, slide show presentations and even downloadable pdf files. Professionals from many niches upload their business content, while other viewers […]
SmB Digital Trends: LivingSocial
LivingSocial offers a system similar to Groupon where users can jot in their local zip code and browse over offers that can be purchased online for personal use, or even sent to others as gifts. This social discovery and networking tool allows business owners to read and review what others are saying about their business, […]
Brand Blogs: Mashable
Considered an internet news blog, Mashable was launched from Pete Cashmore’s very own home in Aberdeen Scotland in 2005. Its primary purpose is to cover the latest news in social media, but it also covers any new news and developments in entertainment, online video, web development, technology, mobile and other gadget reviews and information. The […]
Google Analytics and Greasemonkey
Google Analytics is a free service offered by Google that generates statistical information about the visitors to your site. It is aimed at marketers, small business and website owners. It is considered to be the most often used statistic tool, currently used by 57% of the 10,000 most popular websites. Google Analytics tracks visitors to […]
Social Media & Brand Monitoring Part 4: Techrigy, Seesmic
SM2 – Techrigy When Techrigy, a Pittsford, N.Y Company, reached 1 Billion conversations, in Feb. 2009, it was posted all over the internet. In July of that same year, the company was acquired by Alterian, a British integrated marketing software platform and a leading marketing service company. Their product was labeled SM2. The company provides […]
Press Release: Submission Software & Easy Self Serve Sites
One aspect of online business marketing may require the distribution of press releases for special events, products or even discounts or other coupon or seasonal promotions. And although drawing up a press release may not be that difficult or time consuming, submitting it to the many directories available can be a definite time-killer. Many have […]
Social Media & Brand Monitoring Part 3: Sysomos, TruCast
Social Media has given every one of us an equal voice in what is being said on the internet about a brand, and with that changed the way our entire world works. The more saturated the world wide web becomes, with information geared towards making money, not always in an honest way, more and more […]