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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Visibility Marketing

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by Basil C. Puglisi Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

Google Plus: A short Intro to G+

July 27, 2011 by Basil C. Puglisi Leave a Comment

Vic Gundotra of Google explained that, connection is a “basic human need”. The current online choices in social media did not have enough diversity inside each individual social tool. Who should be worried about Google+: GoToMeeting Flikr Skype Facebook Microsoft EVERYONE! Bradley Horowitz, VP Products helped build Google+ explained in an interview for Twit: Google+ […]

Filed Under: Business Networking, Conferences & Education, Digital Factics Blog, General, Social Media Topics Tagged With: brand, business, cloud computing, g+, google, google plus, Mobile & Technology, PR, Social Brand, Social Media, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

Lujure: A Fundamental Shift in Facebook Marketing for Small Business

July 15, 2011 by Basil C. Puglisi Leave a Comment

Lujure’s Assembly Line represents the most profound shift in advertising and marketing that one hopes to continue to see in social media. The power of Facebook cannot be ignored; it represents a marketing tool that has changed the way that we do business and is the pinnacle representation of web 2.0. It is with great […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, brand, facebook, internet marketing, Marketing, pages, Social Brand, Social Media, Visibility, Visibility Marketing

A look at how important Twitter is to customer service: Palms Casino, Las Vegas

July 7, 2011 by Basil C. Puglisi Leave a Comment

I will be leaving for Las Vegas on Friday morning July 8, 2011. As part of any trip you start to pack, and then check your details. This trip to Vegas for me is one that has me excited,  joining college friends to celebrate a close friend soon to be wed. As we got closer […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: customer service, las vegas, palms, Social Media, twitter, Visibility, Visibility Marketing

5 Top-Notch Marketing Conferences

July 5, 2011 by Basil C. Puglisi Leave a Comment

A great marketing conference will offer one-of-a-kind perspectives on trending insider information in traditional and digital marketing. Speakers will help to lead and enhance expert learning sessions for a great full-bodied conference program that should focus on marketing strategies, business and consumer relations management, and other vital elements of your company’s marketing campaigns that is […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: advertising, business, conferences, Marketing, marketing conferences, PR, Visibility, Visibility Marketing

Google +1 Goes Live with Adwords

June 29, 2011 by Basil C. Puglisi Leave a Comment

Google Experimental Labs has been testing its +1 feature, similar to a Facebook “Like” for a few months now. For those participating in the experiment, a +1 box at the end of each website’s title on a search engine query display allowed them to give their digital stamp of approval to sites they enjoy. So […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics Tagged With: +1, advertising, brand, business, google, internet marketing, Marketing, plus one, Social Media, Visibility, Visibility Marketing

Social Media Trends in Europe and Russia

June 29, 2011 by Basil C. Puglisi 5 Comments

The use of social media is certainly not limited to the United States alone. In fact, for some internet users, social media networks may have been their first experience in connecting to someone outside of their own local, state, or even country. Russia has a significantly different social media audience in the simple fact that […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, Social Brand, Social Media, Visibility, Visibility Marketing

Transparency & Social Media

June 27, 2011 by Basil C. Puglisi Leave a Comment

Embracing social media 100% may be the best investment, you as a business owner, can make for your company and brand. However, businesses already renowned in the social media world, can also be considered pioneers of this method of advertising and marketing. Although many have heard of the benefits, fear of possible damage may have […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, General, Social Media Topics Tagged With: advertising, brand, internet marketing, Social Brand, Social Media, Visibility, Visibility Marketing

Social Media is Saving Lives & Raising Awareness

June 20, 2011 by Basil C. Puglisi Leave a Comment

Has social media proved itself beneficial to your business? What if it actually saved your life or the lives of your children? Would you be a believer then? Haiti Earthquake We heard plenty of stories after the earthquake in Haiti last year of survivors under the rubble tweeting their locations, pleading for rescue. We may […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: advertising, awareness, blog, brand, charity, local, Marketing, PR, Social Brand, Social Media, Visibility, Visibility Marketing

Crowdsourcing

June 13, 2011 by Basil C. Puglisi Leave a Comment

Outsourcing is already an old word, and we all know what it means – sending jobs to countries where the labor is cheaper than in the US. The new worldwide pool of cheap labor, they say, is called Crowdsourcing.It means taking a task, especially in software design, and putting it out there to the world […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, crowdsourcing, internet marketing, Marketing, Social Brand, Visibility, Visibility Marketing, word of mouth, world of mouth

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Responsible AI (#AIgenerated by Agents)

New Suits Against OpenAI Ask Courts to Put an Outside Reviewer Over ChatGPT Releases #AIg

Two lawsuits filed in late October ask courts to put an outside reviewer between OpenAI and its next release: a court-approved evaluator in Texas and a five-year independent monitor in the Wan case. A third suit asks for automatic escalation. The requests show what injured parties will ask any chatbot company to prove.

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

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