While Facebook is hip, young and aimed at teenagers and young adults, Multiply’s average users range from the late 20s to the upper 30s. Facebook wants to help you increase the number of your virtual friends, while Multiply aims to help you stay in touch with your existing, real friends, colleagues and family.
Social Media Social Brand Visibility
How to be Proactive about Social Networking and protect your Brand
Social networking is here to stay and if you want to stay in business you had better learn to proactively manage it. It involves more than setting up a Facebook page or Twitter account, it involves searching, responding, and making sure there are positive things said about you on the web. It also involves employee training so rules are defined before a problem occurs.
Social Brand Visibility: Gowalla, Mobile Web
Founded in 2007, and launched in 2009, this Austin Texas Company is the brain child of Josh Williams and Scott Raymond. It is a competitor to Foursquare and had a similar launch. Foursquare took off immediately and now Gowalla is catching up with them.
Brand Marketing, not Brand Advertising! Difference?
Marketing is the strategy with how the brand is utilized, this can be anything from placement to targeting. This is different from advertising, as advertising is part of marketing execution.
Picking the Right Social Network for your Brand
As for internet visibility, or digital brand as it is being called now, 2010 proved, without a doubt, the power of the social network. Facebook just passed Google in the number of hits per day. People are using the internet to connect and be connected more than they use it to perform searches.
What is Advertising in comparison to Branding?
The Brand is an experience in “an emotional economy, success is judged by a profound and indelible connection with people through sensory experiences” (Gobé, 2007), if you build a brand around the product alone then you will have missed the opportunity to build a genuine brand. The intangibles are as important, and in some services more important than the tangibles in branding.
Apps and Sites to help Businesses Manage Social Media Branding
Apps are very popular. As of 2009, iPhone users downloaded more than 2 billion apps through iTunes which has more than 85,000 apps for sale. From apps that let you find your car in a crowded parking lot, or alert you when you are getting low on gas, to apps that help you maintain your digital brand from your smartphone.
What is a Brand? How Does a Small Business use Branding?
Brand or Branding, is a crucial part of any business in any field, while you may be successful with what you do, without a brand strategy you will never reach your full potential. This may feel fine to you, just realize that your capitalization will be limited by the “brand” investment you have put into your concept, product or business.
Visibility Marketing Trends for 2011
In the beginning of 2010, a group of internet experts and mavens got together and announced that “we will all be leaving in the cloud by 2020”. It seems to be happening faster than they have predicated. Many business owners realized that cloud computing is very beneficial.
Blog 2.0 – Puglisi’s Blog 2011
The blog founded by Brand Marketing Educator, Basil C. Puglisi will move from text based blog articles to media…. after all if it’s a blog about digital media it should include some of the web 2.0 feel.