In a few days in Silicon Valley there were some rather unusual ideas, stories, and news articles, pitched that insinuated that Google was invading their users’ privacy. PR agency Burson-Marsteller, even offered to assist a highly influential blogger write an Anti-Google op-ed, promising him it would be posted in places like The Huffington Post or […]
Press Releases
Demand Studios and the Impact from Google’s Algorithm Change
There seems to be some serious back-and-forth about the state of Demand Studios since the Google algorithm alteration. Initial impact indicated that they may have lost ground on the search driven traffic of some of their sites. Citing eHow.com as one of the locations where the change may have triggered a down-turn, Demand Studios initial […]
Writing a Great Press Release
Press Releases are a crucial part of marketing, in fact they are one of the few traditional marketing tools that have flourished in the new media or Digital Brand Age. There are six major types of press releases. General News Event Launch Staff or Executive Announcement Expert Positioning Product Each of these press releases may […]
Press Release: Submission Software & Easy Self Serve Sites
One aspect of online business marketing may require the distribution of press releases for special events, products or even discounts or other coupon or seasonal promotions. And although drawing up a press release may not be that difficult or time consuming, submitting it to the many directories available can be a definite time-killer. Many have […]
Sneak Peak: Digital Brand Marketing 411: Educate, Embrace, Brand
So, the internet is flooded with 101 courses, be it Social Media 101, SEO 101, Digital 101, SEM 101 and so on. The shocking part is that we are well beyond Freshman year, perhaps now it’s time for an advanced course. This is a book in progress and the purpose of this post is to […]
How to Protect Copyrighted Work for Social Media Week
There are many ways to copy protect your original works. It may depend on how much convenience you require, or simply how much funding you have to invest in it. Here are a few great options for protecting your original works.
Declare it! Make a Statement!
Visibility Marketing Trends for 2011
In the beginning of 2010, a group of internet experts and mavens got together and announced that “we will all be leaving in the cloud by 2020”. It seems to be happening faster than they have predicated. Many business owners realized that cloud computing is very beneficial.
Can You Get Free PR?
These are but a few initial steps to increase the visibility of your small business, but these steps cost you – in time, not money