Ever search something on Google and wonder what makes the first search result better than the next? With a little help from AdWords it can help you achieve a higher rank in the search results. AdWords bid on keywords that will help trigger their sponsored ads. How much they bid is one of the things […]
Marketing and Advertising
What Type of Marketing Job is Right for Me?
You want to get into marketing, but aren’t sure where to start. Maybe you’ve just graduated or are looking around for an internship, but are having trouble narrowing down your options. The fact of the matter is that marketing is a vast industry, and it has many different types of careers to offer in numerous […]
How to Budget for Marketing
Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not […]
BlogWorld and New Media Expo 2012 NY [Event]
The BlogWorld Social Media Conference and Expo returns to New York again this year from June 5th through 7th as a must-attend social media networking and educational event. They are expecting thousands of attendees from over 50 countries with more than 200 speakers for the event. With a great trade-show planned this may be the […]
Using Social Media for Brand Awareness
Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections made on sites like Facebook, Twitter and blogs are allowing them to better communicate with customers, more effectively draw in new leads and, over all else according to a July 2010 survey, increase customer awareness […]
Boosting Revenue with Social Media
For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this reason it can be vital to learn what impact your efforts are actually having on your brand awareness. Gaining this knowledge will help you to understand what it may take to boost your business’s bottom […]
Social Media Week Made Manhattan Move for #SMWsmac
An attendee at our event submitted a wonderful poem about his experience at the Social Media Week Social Media Action Camp event. #SMWsmac Social Media Week Made Manhattan Move By Serge Zenin Social Media Week made Manhattan move; Networking and negotiating, we never grew numb; Give out a business card and go with the groove; […]
Social Commerce Summit 2012 [Event]
It’s time again for the Social Commerce Summit and for the pros and experts that come together during this yearly conference. On Tuesday, February 7th, the events will swing into action once again for 2012. All About the Social Commerce Summit Since the immersion of social media into digital commerce, incredible opportunities and options have […]
Start Your Own Social Media Business, Without the Collateral
In today’s economy, it is very hard to get a job. Because of all the competition, it’s also very hard to set yourself apart from the rest. If you’re a student living out of a parent’s home and still learning how/struggling to fend for yourself, you will be able to agree that finding a job […]
3 Tips to Synchronize Online and Traditional Marketing
As much as the online community loves to promote the effectiveness of a well-designed online strategy, it’s impossible to deny that traditional media can be hugely effective. What get’s lost in much of the debate about online vs traditional marketing, though, is how incredibly powerful they can be when used in tandem. Here are three […]