Content can mean everything to a small business that is based online. While having a high search ranking may bring in more traffic, it doesn’t always equal more sales. However, marketers who make a focused effort on creating only the highest quality content can not only improve their positions on search engine rankings, but also […]
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Boosting Revenue with Social Media
For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this reason it can be vital to learn what impact your efforts are actually having on your brand awareness. Gaining this knowledge will help you to understand what it may take to boost your business’s bottom […]
Obama Signs Bill for Crowd Funding [News]
President Obama recently signed into law the Jumpstart Our Business Start-ups or JOBS Act. Noted as a game-changing bill, the JOBS Act is a bipartisan bill that aims to make it easier for start-up businesses to expand and hire more employees to help aid further the so far, very sluggish, US economic recovery. This new […]
CEOs and Social Media Influence in the Workplace
Although there is already a growing list of reasons why it is beneficial for every member of a company’s team to participate in social networking, there may be another new reason that should encourage further consideration. BRANDfog Study A recent study conducted by BRANDfog shared some rather concerning statistics about CEO participation in company leadership […]
What is in Our Mobile Future?
In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the PC’s in just a few years. The Past and Future of Mobile [youtube=http://www.youtube.com/watch?v=7bvIIIVfLYA] As mobile use increases in the future, AI may also have a large impact on the […]
Google Started Changing the Way Search Results are Shown
Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the […]
Improved Facebook Advertising Campaign Performance
Social media marketing, research has shown, is the fastest growing platform for advertisers. With promises of increased customer engagement and low marketing costs, advertisers flocked to this platform in droves. 76% of companies in the US use social media. Over three quarters of marketing officers believe they will increase their ROI this year through social […]
Customer Engagement for Small Business
Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]
Bottlenose Surfs the Stream for You
For many with large social networks, reading through social feeds can begin to require the same time and energy as any other full-time job. This social media overload can be frustrating to those who are dependent upon their social networks for industry news, communication with friends and colleagues, or research purposes. How do you separate […]
Reference.me – A Unique Business Social Site
Since almost every social site claims to be unique, yet there are several floating around that seem to mirror each other, we have come to understand that often ‘unique social site’ in reality means, social site with a unique name. So when I came across Reference.me, I gave it a shot, but without any genuine […]