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The Pros and Cons of Article Base Sites

June 16, 2011 by Basil Puglisi Leave a Comment

The Pros and Cons of Article Base Sites Although many small business and subsequently website owners may have their content creation options well in hand, others can struggle when it comes to supplying their websites or blogs with fresh topics and themes. Though the concept of article bases are far from new, they are certainly […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization Tagged With: advertising, articles, blog, internet marketing, Marketing, PR, SEO, Visibility

LinkedIn and Klout join the Social Button Revolution

June 14, 2011 by Basil Puglisi Leave a Comment

There does seem to be a button for just about anything digital these days. The Google +1 button provides a promotional value similar to Facebook’s “Like” button, and savvy blog readers will realize right off the bat if they have come upon an outdated blog if they arrive to one that doesn’t provide buttons to […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Social Media Topics Tagged With: advertising, brand, business, buttons, klout, LinkedIn, Marketing, Social Brand, social buttons, Social Media

Crowdsourcing

June 13, 2011 by Basil Puglisi Leave a Comment

Outsourcing is already an old word, and we all know what it means – sending jobs to countries where the labor is cheaper than in the US. The new worldwide pool of cheap labor, they say, is called Crowdsourcing.It means taking a task, especially in software design, and putting it out there to the world […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Media Topics Tagged With: advertising, crowdsourcing, internet marketing, Marketing, Social Brand, Visibility, Visibility Marketing, word of mouth, world of mouth

New Creative Commons Option for YouTube Fans

June 9, 2011 by Basil Puglisi Leave a Comment

YouTube recently released some new options in creative commons licensing for their uploading fans. Users will now be able to choose to license their videos under CC BY or to retain the default option of Standard YouTube Licensing. In human terms, CC BY is the ability to share, remix, or make commercial use of the […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Media Topics Tagged With: advertising, brand, copyright, Creative Commons, Marketing, Mobile & Technology, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing, YouTube

Tweet Tools: Increase Your Twitter Productivity with TweetSpinner

June 8, 2011 by Basil Puglisi 1 Comment

If your direct messages inbox is full of auto-follow spam messages or otherwise delayed or old information, you are probably like most other Twitter users that do not have TweetSpinner. Direct Messaging Inbox Archiving TweetSpinner provides more control over many important elements of managing your Twitter account fully, accurately, and lucratively. It will allow you […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, Mobile & Technology, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, mobile, twitter, Visibility, Visibility Marketing

Mobile Business: Have All Shoppers Gone High-Tech?

June 6, 2011 by Basil Puglisi Leave a Comment

No, likely not all of them, but a recent study has shown that shoppers are now regularly checking prices online before purchasing in-store. Aware that shoppers had been checking pricing on larger items online, such as appliances, furniture, or home improvement items for quite some time, it seems this has finally carried over to everyday […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology Tagged With: advertising, brand, business, internet marketing, Marketing, mobile, Visibility, Visibility Marketing

Yext: Pay Per Action Advertising

May 31, 2011 by Basil Puglisi Leave a Comment

Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out of New York City, offers local advertising technology to local businesses in the form of Pay-Per-Action phone calls, Yext Rep, and Yext Tags – a way to highlight listing on local sites. With a seed […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization Tagged With: advertising, internet marketing, Location, Marketing, Pay Per, ppc, tags, Visibility, Visibility Marketing

Social Media Can Change Lives, For Better or For Worse

May 26, 2011 by Basil Puglisi Leave a Comment

At this point, there can truly be no doubt about the fact that social media can and does change lives. It may not always be for the good, such as in the case of more than a handful of people who claim that status post on Facebook cost them their jobs. Facebook Fail Ashley Johnson, […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, news, Social Brand, Social Media, Visibility, Visibility Marketing

TED – Ideas Worth Spreading

May 20, 2011 by Basil Puglisi Leave a Comment

One of the great things the internet has to offer is the ability to facilitate sharing of knowledge and ideas. The different Wiki’s (Wikipedia, Wiktionary, Wikileaks) are proof positive that people want to share what they know for the benefit of all. Another great thing the internet has spawned is TED – Ideas Worth Spreading. […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Media Topics Tagged With: advertising, business, conferences, education, Social Brand, TED, Visibility, Visibility Marketing

Tumblr Becomes More Sociable with Launch of the New Share Button

May 18, 2011 by Basil Puglisi Leave a Comment

The publishing platform known as Tumblr has officially joined the social networking class of tools alongside more popular Facebook and Twitter options. While the Tumblr button is very similar to other bookmarking buttons offered by a large variety of services, it does offer a significantly more advanced options for the display posted. Customized Tumblr Display […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: advertising, analytics, blog, blogger, brand, internet marketing, Marketing, PR, Visibility, Visibility Marketing

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