The field of advertisement has changed immensely over the past decades. Online advertisements have replaced almost completely the printed newsletters, which used to be so effective. If, at first, the companies used to advertise online and build their own websites and buy virtual ads, today, social media is the new way of advertising. Now, I […]
Social Media
Professional Spotlight: Jeff Pulver
The Social Media Valley, or Long Island can certainly claim some bragging rights with this professional. Jeff Pulver has not only been a contributor to the Digital Age, but a visionary leader in communications (or also the communication tools of Social Media) and specifically the power it has given to people. Jeff’s professional contributions would […]
#Ignition2011: Sheryl Sandberg Shares Concerns for Facebook and Women
At the recent Ignition Conference Sheryl Sandberg shared that Mark Zuckerberg’s greatest fear is lack of innovation. She mentions that the two factors are fueling that fear. Google has as many job openings as Facebook has current employees. Facebook lacks the resources of many of its direct competitors. Sheryl understands that one of Facebook’s immediate […]
How Facebook became Pornbook [News]
Facebook tackled by its own value! Facebook users where so outraged over the content that they engaged with it! That’s right, Hardcore Porn created a massive engagement practice that spread the content like crazy! As users commented on the photo’s, mostly in outrage, the Facebook algorithm moved the content to the top of the news […]
Social Engagement Statistics 2011 [Videos & Infographs]
How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that when social networking first came into our digital lives, many had no idea how to take it, how to monitor it effectively, and how to aggregate its contents to be the most effective use for […]
Klout has its users in a frenzy: Could Peer Index and Empire Ave gain ground? [OPINION]
Klout @Users and @Brands, we screwed you all but we think we got it now! Klout might have overestimated their own Klout just after a wonderful video was published less then 24hrs ago by the Wall Street Journal. Today we’re releasing a new scoring model with insights to help you understand changes in your influence. […]
How to Get More Comments on Your Blog
Bloggers everywhere ponder the question. How can I get more comments on my blog? Assuming you already know the value of receiving comments at all, learning how to attract them can be half of the fight. It is important to remember that not all methods will work for every blogger, or that all suggestions will […]
Summify Your Social Media Networks
Keeping up with the most vital information in your industry was never made easier than with the inception of so many options in social networking. However, if you, like many others, find reading your Facebook and Twitter feeds to be increasingly more difficult as your network grows, it may be time to consider some of […]