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Social Brand Visibility

Social Brand Visibility: Connotea (Great Academic Tool)

January 14, 2011 by Basil Puglisi Leave a Comment

Essentially you can create a library of important articles for research and study. There is nothing to download to your computer and there is no need for cutting and pasting. References can be public, private or shared with a selected group.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Brand Visibility: Multiply, Social Media for Grown Ups

January 13, 2011 by Basil Puglisi Leave a Comment

While Facebook is hip, young and aimed at teenagers and young adults, Multiply’s average users range from the late 20s to the upper 30s. Facebook wants to help you increase the number of your virtual friends, while Multiply aims to help you stay in touch with your existing, real friends, colleagues and family.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Can you buy Reviews? The new marketing tools to beat the system?

January 12, 2011 by Basil Puglisi Leave a Comment

There are many sources for reviews on the web to help your product or service get the attention it deserves. It is also a great way to find out what the public thinks about you. Some are well known like Amazon.com but there are many others that can be a valuable resource too. Some of the sources for reviews are targeted towards specific products but most are varied.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, SEO, Social Brand, Visibility, Visibility Marketing

How to be Proactive about Social Networking and protect your Brand

January 11, 2011 by Basil Puglisi Leave a Comment

Social networking is here to stay and if you want to stay in business you had better learn to proactively manage it. It involves more than setting up a Facebook page or Twitter account, it involves searching, responding, and making sure there are positive things said about you on the web. It also involves employee training so rules are defined before a problem occurs.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Brand Visibility: Gowalla, Mobile Web

January 10, 2011 by Basil Puglisi Leave a Comment

Founded in 2007, and launched in 2009, this Austin Texas Company is the brain child of Josh Williams and Scott Raymond. It is a competitor to Foursquare and had a similar launch. Foursquare took off immediately and now Gowalla is catching up with them.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, FourSquare, Location, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Top Ten Twitter Tools for 2011: Used by Banks and Businesses

January 10, 2011 by Basil Puglisi Leave a Comment

One of the greatest things about using Twitter to promote your business is that it is free. Some of the tools used to manage Tweets are not free but many people find them invaluable and don’t mind paying for the benefits.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics

Picking the Right Social Network for your Brand

January 6, 2011 by Basil Puglisi Leave a Comment

As for internet visibility, or digital brand as it is being called now, 2010 proved, without a doubt, the power of the social network. Facebook just passed Google in the number of hits per day. People are using the internet to connect and be connected more than they use it to perform searches.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Puglisi, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, social network, Visibility, Visibility Marketing

Apps and Sites to help Businesses Manage Social Media Branding

January 4, 2011 by Basil Puglisi Leave a Comment

Apps are very popular. As of 2009, iPhone users downloaded more than 2 billion apps through iTunes which has more than 85,000 apps for sale. From apps that let you find your car in a crowded parking lot, or alert you when you are getting low on gas, to apps that help you maintain your digital brand from your smartphone.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, mobile, mobile apps, Puglisi, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

What is a Brand? How Does a Small Business use Branding?

January 3, 2011 by Basil Puglisi Leave a Comment

Brand or Branding, is a crucial part of any business in any field, while you may be successful with what you do, without a brand strategy you will never reach your full potential. This may feel fine to you, just realize that your capitalization will be limited by the “brand” investment you have put into your concept, product or business.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, Branding, Business Coach, Business Consulting, Long Island Business, Marketing, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

New Year – Brand Marketing Educator

January 1, 2011 by Basil Puglisi Leave a Comment

As a Brand Marketing Educator it will be my responsibility to continue to develop my understanding of how to reach people. In the end, a business, a political campaign, a charitable cause only finds success in its ability to get seen and be found. After all the best message, even the one that may save your business, organization, campaign or life has little value if it does not reach those who need or want it.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics, Traditional Marketing

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