It seems as if April 29th will be the last day of existence for Google Tags. If you have ever used Google Maps or Places, you have likely seen the red tags that represent an ad campaign launched by Google in a testing phase about a year ago. This marketing attempt was created to allow […]
SEO Search Engine Optimization
Online Ad Spending Expected to Increase
The online advertising industry hit a new high in 2010 with ad revenue topping the 26 billion dollar mark. After a falling in 2009, performance based-spending on forms of search advertising and digital display ads began to lead the way. The Interactive Advertising Bureau reports that online ad revenue increased by around 15% to the […]
Social Media for the Big Business Boys: DELL, IBM, Coca-Cola
While in recent days small businesses have found themselves caught up in the world of social media and the prospects it can bring directly to their products or services, big business certainly has a brief history of their own in utilizing social media formats for marketing purposes. So which companies are utilizing social medias these […]
Writing a Great Press Release
Press Releases are a crucial part of marketing, in fact they are one of the few traditional marketing tools that have flourished in the new media or Digital Brand Age. There are six major types of press releases. General News Event Launch Staff or Executive Announcement Expert Positioning Product Each of these press releases may […]
Google is Still Winning – But For How Long?
Although Google may still be the top search engine in the U.S., and by a still impressively immense margin, the last six months have shown that Bing, powered by Microsoft, is leading an impressive race in the competition for top search engine status. If this trend continues to increase at its current rate, Bing may […]
The State of Now – The #140conf
Jeff Pulver is an interesting character. Not the most charismatic of speakers, yet his words make a lot of sense. He started “in computers”, as he calls it, 17 years ago. He was one of the co-founders of Vonage, and invested in Twitter back in 2007. Here is, paraphrased, what he says about the State […]
Google’s New E-Commerce Features
Web retailers may have just received extra encouragement for product promotion from Google with the launch of their new E-commerce, product-specific search capabilities. At least two new features will stand out to regular users. Instant Results First, there is the type-as-you-go feature that Google users have grown accustomed to in their web search tool. This […]
Digital Visibility: The Local Search Snapshot
As a business owner, you know you must have a presence on the World Wide Web to be considered a legitimate business. There are thousands of digital touch points out there, and knowing how you or your business appears to the world is almost as important as being there in the first place. If you […]
New Media Press: Paper.li a Social Media Tool
Do you get a bit intimidated by data mining or researching through your Twitter or Facebook accounts as they scroll by at light-speed? If you are like many business owners, large and small, you have likely been just as torn as others who know that their social media sites are littered with incredible information, free […]
Social Media & Brand Monitoring: Collective Intellect
Collective Intellect, a company out of Bolder Colorado, has been around since 2005. They provide software and services to help businesses monitor and analyze real time marketing intelligence agregated from a broad spectrum of web and social media platforms. Similar to other companies (Radian6 and SM2 to name only 2) who provide software to monitor […]