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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists

April 12, 2011 by Basil C. Puglisi Leave a Comment

Twitter has become such a media marketing giant on the net in the last few years that there is now an entire industry devoted to the creation of tools, tips and tricks to make your Twitter experience easier, quicker or more user-friendly in just about any manner. Many of those tools provided can help to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, Marketing, mobile, small business, Social Brand, Social Media, tweets, twitter, Visibility, Visibility Marketing

Google’s New E-Commerce Features

April 11, 2011 by Basil C. Puglisi Leave a Comment

Web retailers may have just received extra encouragement for product promotion from Google with the launch of their new E-commerce, product-specific search capabilities. At least two new features will stand out to regular users. Instant Results First, there is the type-as-you-go feature that Google users have grown accustomed to in their web search tool. This […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization Tagged With: brand, ecommerce, google, internet marketing, search, small business, Visibility

Why Every Small Business Should Go Online

March 17, 2011 by Basil C. Puglisi Leave a Comment

Why a Small Business should go Online: Ways Your Offline Business Can Benefit from an Online Presence Although it may be hard for some of the ‘old timers’ regardless of age, to understand how much it can be of benefit, there is no doubt that it would be a very rare offline business that could […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, small business, Visibility, Visibility Marketing, website

Location Trends: Checkpoints

March 10, 2011 by Basil C. Puglisi Leave a Comment

“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints. Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: apps, brand, mobile, small business, Social Brand, Social Media, Visibility, Visibility Marketing

SmB Digital Trends: Groupon, Google Offers & Facebook Deals

March 7, 2011 by Basil C. Puglisi Leave a Comment

Small Business Trends: Groupon, Google Offers & Facebook Deals Groupon burst into the scene of business client relationship in 2008, and changed the advertising model. It’s mindboggling rise in 2010 is proof they’ve hit the jackpot – an uncharted territory of local businesses and internet users. The virtual world and the physical world intersecting with […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology Tagged With: brand, coupons, deals, offers, small business, Social Brand, Visibility, Visibility Marketing

Your Book: A look at Publish America

February 15, 2011 by Basil C. Puglisi Leave a Comment

Publish America, or PA, is a Print-on-Demand, traditional royalty paying book publishing company. Since Publish America only prints books as they are ordered, they are able to extend authorships to many talented writers. PA believes that if one single book is worth being published, it only need have the idea of a market for it […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blogger, ebooks, publishing, self-publish, small business, Visibility, Visibility Marketing

Small Businesses and their Banks

November 8, 2010 by Basil C. Puglisi Leave a Comment

Big banks have lost the human relationships with their clients. It may be high time to leave those big ones and go with the smaller local banks,

Filed Under: Conferences & Education, Digital Factics Blog Tagged With: bank, banking, Business Coach, Business Consulting, Long Island Business, Puglisi, small business

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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