Marketing over Facebook has convulsed. It is now a battle for likes/followers. Firms are waging cold wars, wherein the highest number of followers is considered the winner without an assertion. This picturesque is very well known to us and yet marketers follow the path blindfolded. Let us analyze the common mistakes committed by most of […]
Bottlenose Surfs the Stream for You
For many with large social networks, reading through social feeds can begin to require the same time and energy as any other full-time job. This social media overload can be frustrating to those who are dependent upon their social networks for industry news, communication with friends and colleagues, or research purposes. How do you separate […]
What a Successful Company Blog Says about Your Business
We’ve all seen them – the company blog that is buried within the site map, with a single “Welcome” post that is three years old. Or the blog that is littered with bad grammar, typos or business jargon. A bad company blog can give off the impression that you’re lazy, technology-challenged, or you think you’re […]
Reference.me – A Unique Business Social Site
Since almost every social site claims to be unique, yet there are several floating around that seem to mirror each other, we have come to understand that often ‘unique social site’ in reality means, social site with a unique name. So when I came across Reference.me, I gave it a shot, but without any genuine […]
How to Make Your Event Successful
Those who organize events know that the success of the event depends on many things, least of them the weather. The amount of options and the connections the attendees create in an event will dictate if they will join you next time or not. In other words “What would I get out of it?” Even […]
Inbound Marketing Summit NYC 2012 – 3 Important Tips to Take Home
If you had the opportunity to sit in on the panels at the Inbound Marketing Summit in New York this year, you likely took away a few vital lessons that you can carry to your business. The conference itself has evolved over the last few years. It has held a focus on social marketing strategies, […]
A New Kraze has Arrived. Meet LifeKraze.
When Facebook and Twitter were first launched, it’s safe to say that a collective thought went through everyone’s mind: “Why didn’t I think of that?” As LifeKraze enters the realm of social media, I believe that question will be whispered once again by a majority of the population. If you haven’t heard of LifeKraze yet, […]
Did you try? A Look at the data from #SMWsmac [InfoGraphic]
What can you do in 16 days? Try! With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei […]
Social Media Week Made Manhattan Move for #SMWsmac
An attendee at our event submitted a wonderful poem about his experience at the Social Media Week Social Media Action Camp event. #SMWsmac Social Media Week Made Manhattan Move By Serge Zenin Social Media Week made Manhattan move; Networking and negotiating, we never grew numb; Give out a business card and go with the groove; […]
Is Social Media the Cure for Writer’s Block?
The growing world of social media means that everyone is now a writer. There are status updates on Facebook that could rival a short story, and the creativity required in order to twist that status update into 140 characters on Twitter can rival that of a poet, indeed inventing a new phrase, “twaiku”. These new […]