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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Traditional Marketing

Some Knowledge For Creating A Small Business Website

December 9, 2010 by Basil Puglisi Leave a Comment

No matter what you decide to do with your website, it is going to end up being one of the most powerful tools for your company’s present and future success.

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing, website

A Few Quick Pointers For Building A Successful Business

December 3, 2010 by Basil Puglisi Leave a Comment

You need to make sure to set aside about seven to fourteen percent of your gross target for marketing and advertising. Also, make sure that the ads that you are putting out there for the world to see are tasteful and to the point.

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Visibility, Visibility Marketing

Making People Aware Of Your Business With A Small Budget

December 2, 2010 by Basil Puglisi Leave a Comment

All of these things are cheap and easy ways to get your company off of the ground. Most people do not have a lot of spare money lying around when they start a new business, so it is best to find creative ways to work with what you have at the moment and build on it as you gain more and more income.

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Visibility, Visibility Marketing

Networking and Schmoozing Do’s and Don’ts

November 1, 2010 by Basil Puglisi Leave a Comment

A big part of networking is schmoozing – making new connections and keeping the ones you have. Unfortunately, not all of us are born natural schmoozers. For some the idea of schmoozing in a convention or a gathering is enough to send chills down their spines. What can we do to be better communicators?

Filed Under: Basil's Blog #AIa, Conferences & Education, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Social Brand, Visibility

How to Market Your Business like the Big Boys

October 27, 2010 by Basil Puglisi Leave a Comment

The bottom line – when you are about to launch a new product, plan the launch months before the actual date.

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Social Brand, Visibility, Visibility Marketing

Promoting a Small Business Without Breaking The Bank

October 21, 2010 by Basil Puglisi Leave a Comment

The classic promotions options are print, television media and direct campaign. You might think that all these options will cost money, and that you need a large budget to get your message across. Without spending an incredible amount of money, you can attract customers, and have ready to use custom recorded video content for future use, as follows:

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: video, Video Marketing, Video Visibility, Visibility Marketing

Back to Basics: New Business Owner

October 18, 2010 by Basil Puglisi Leave a Comment

Customers are attracted to businesses that have a polished, professional image. They often make snap decisions about who to do business with based solely on their image and presentation.

Filed Under: Basil's Blog #AIa, Conferences & Education, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Visibility

Pubit! A New Self-Publishing Platform

October 11, 2010 by Basil Puglisi Leave a Comment

On October 4, 2010, Barnes and Noble launched its new service, Pubit! that takes care of the other side of this issue – publishing content electronically.

Filed Under: Basil's Blog #AIa, Conferences & Education, Traditional Marketing Tagged With: ebooks, publishing, self-publish, Visibility, Visibility Marketing

Commercials and Internet Visibility

September 22, 2010 by Basil Puglisi Leave a Comment

see what can be done for you and your business in this new era of advertising,
“sales went up 107% the first month and are still going up in the rate of 55% in the past 3 months”

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, Social Media Topics, Traditional Marketing Tagged With: Long Island Business, SEO, Social Media, Visibility, Visibility Marketing

Traditional Networking 101

September 1, 2010 by Basil Puglisi Leave a Comment

Be sure to use traditional networking in addition to online networking as you build your business. Although nothing beats the convenience of networking online, building strong in-person relationships is an important component to any successful company.

Filed Under: Basil's Blog #AIa, Traditional Marketing Tagged With: Long Island Business, Puglisi, Visibility, Visibility Marketing

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