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Professional Spotlight: Robert Basso

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On Tuesday, November 15th, a group of everyday entrepreneurs who have proven track records from building their own successes, came together to share how they had achieved those goals on their own terms.

Some attendees included:

  • Joe Corcoran, Founder of Joe Corcoran Productions
  • Selena Cuffe, President of Heritage Link Brands
  • Jeff Hoffman, Co-founder of Priceline.com family of companies
  • Steve Davies, President, The Alternative Board – Nassau
  • David Becker, President, PhilippeBecker

Robert Basso, the author of The Everyday Entrepreneur, is a well-recognized business leader and advocate. With an entrepreneurs eye for spotting opportunities, Rob has a long list of achievements from founding investor in Empire National Bank to owner of Advantage Payroll Services. Rob frequently contributes on Fox Business as well as other national programming such as Entrepreneur. Rob has also submitted to interviews with USA Today, AP, and CNN Money. Rob also hosts a web program called Basso on Business which features businesses and entrepreneurs.

The Everyday Entrepreneur

The Everyday Entrepreneur is loaded with powerful strategies and important objectives for defining, setting, and achieving goals for your own entrepreneurial success. Revealing how its readers can learn to apply their own ambitions to their desired goals and gain an understanding on how to proceed on their own, this book provides realistic goal setting ideas that can lead to successes that may have eluded you so far.

The Everyday Entrepreneur is unique from other available books on the market in that it supplies palpable entrepreneurial strategies for business owners. The contributions of The Everyday Entrepreneur allows for business owners to build their own wealth, financial freedom, and success regardless of age.

In The Everyday Entrepreneur, Basso explores other innovative entrepreneurs like himself and discovers what encouraged each one of them to push the limits and find their own genuine successes on their own terms.

You can also expect to learn:

  • Valuable lessons regarding how to drive business growth
  • How to best hone entrepreneurial instincts
  • How to reawaken your sense of adventure in your business endeavors

So much more is covered here but we can’t share it all. The Everyday Entrepreneur provides a roadmap allowing readers to follow the success stories of a variety of individuals who all hail from very diverse backgrounds. Take a walk with Basso as he shares the stories of each entrepreneur while they find the answers to achieving their own successes and surpassing goals unimagined.

My Take on Robert Basso

In a room full of professionals this picture speaks but a touch of the moment and what Robert Basso conveyed as an Entrepreneur, Professional and Parent. At the start of the event Robert thanked a few people, something you expect from most at such an event, but the moment to see Robert’s character came forward when he called his children to the front of the room.

“You might not quite understand this yet, but it’s my hope that you will someday” Robert Basso told his two children.

A moment that was so passionately about a father conveying an important message to his children that he had to be instructed and nudged by others to turn so they could get the photos they wanted. One could try and say that this was possibly staged, but if you had seen it first hand, you’d know the sincerity was without question.

My short interaction with Robert leaves little to argue about the long term experience of knowing or doing business with this professional, but if how he cares and treats his family is any indication, then clearly he is a professional worth knowing.

THE EVERYDAY ENTREPRENEUR

Published by John Wiley and Sons, Inc.

Publication date: October 24, 2011

$24.95; Cloth; 175 pages; ISBN: 978-1-118-10644-0

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How Facebook became Pornbook [News]

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Facebook tackled by its own value!

Facebook users where so outraged over the content that they engaged with it! That’s right, Hardcore Porn created a massive engagement practice that spread the content like crazy! As users commented on the photo’s, mostly in outrage, the Facebook algorithm moved the content to the top of the news feed. Users that commented made that material available on their users walls, making a single exploit on one account seen by 10,000 thousands due to the viral nature of that single account.

What happened?

Starting November 14, 2011 numerous Facebook users have noticed something disturbing in their news feed. Graphic porn pictures and disturbing images of sick and wounded animals started popping up as news. The pictures were horrible and shook up those who’ve seen them.

It made the news on November 15, when Facebook users started complaining on other social networks about what they saw. “The images I’ve seen today are enough to make me ill” said one tweet, “I’m ready to deactivate” tweeted another.

Facebook took notice.

Most of the day on the 15th, Facebook was quietly removing the images but admitting they don’t know how the breach happened.

That was enough to throw some experts into a frenzy. They recommend companies wishing to protect their staff from offensive content should block Facebook access to their employees until the problem is solved. Others tweeted they are staying away from Facebook until that time.

Facebook told ABC News on November 16: “We experienced a coordinated spam attack that exploited a browser vulnerability”. And they are working to fix the problem.

The way this spam works, they say, was tricking users to copy and paste a JavaScript code into the address bar, in exchange of free stuff. Once the code was entered, it opened the door for the spammers and to the full address book of the user.

Facebook said this attack was not aimed at stealing identities or credit card information.  All the spammer wanted was to disrupt the service and shake the trust in Facebook.

About the Attack

Who is behind the attack?  There were speculations that an Anonymous offshoot was behind it, but another group posted a video on YouTube at the end of October, claiming they are going to attack Facebook on November 5. Some, who claim to be talking for Anonymous, said they were not behind it at all.

On November 17, Facebook came out with an announcement, which basically said; “We know who you are, and we are coming after you”.

It is not clear how many of Facebook’s 800 million users were affected, however if you consider the average hardcore porn photo found by our users had over 300 comments on them and the average user now has over 300 friends, the simple math says that 300 x 300 x 300 x 300 x 300 x etc, well you get the picture.

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Google+ Pages Open the Doors for Brands and Businesses

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This past June, immediately after Google launched it’s highly anticipated Google+ social network, internet savvy businesses like Ford, Dell and Mashable.com rushed to create pages for their brands. Only to have them removed a few days later. Google’s announcement soon followed: “In the meantime, we ask you not to create a business profile using regular profiles on Google+. The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait. We will continue to disable business profiles using regular profiles. (Christian Oestlien Ads project manager on Google+)

One hundred days later Google delivered on its promise. On November 7, 2011 Google+ announced the grand opening of Google+ Pages worldwide.

Google+ Pages allows businesses, brands, and organizations create their own page and establish a circle of like-minded people who enjoy the brand and want to talk about it. Not only does the page allow having a conversation with brand representatives in a way of personalized customer service, it also allows the group of followers to have a conversation with each other.

As Google+ puts it, when it talks about the customers: “…we want to make sure you can build relationships with all the things you care about—from local businesses to global brands… this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.” (Google’s blog)

Not only brands and businesses are involved. Google+ wants to enlarge the circle of users to local business, products, corporations, institutions, organizations, arts and entertainment, sports teams and more. They have been working with businesses since the launch in June to understand the needs and requirements of brand names. You can see the pages of these businesses already active:

  • Dallas Cowboys
  • Macy’s
  • Pepsi
  • Toyota
  • Anderson Copper 360
  • X games
  • Zen Bikes
  • The Muppets

Having pages for brands and businesses is nothing new, but Google+ has a few advantages over the competition:

  • People can recommend the brand easily by pressing the +1 button, and start sharing immediately.
  • A brand can have more than one page. A car manufacturer, for example, can have a page for each of its models.
  • Although Facebook has over 500 million users, and Google+ has, so far, about 50 million, the biggest advantage of Google+ has to do with the billions of queries made every day on the search engine, most of them looking for businesses or services. Google will include Google+ pages in its search results.
  • Direct connect – The easiest way to find a band you like to follow or a product has been amended as well. Typing the sign + before the query will take the searcher straight to the brand page. (Try it with + Angry Birds)

The official announcement on Google’s blog ends with these words: “With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.

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Facebook Ad Campaigns – Are They Working?

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A World Obsessed with Facebook

[youtube=http://www.youtube.com/watch?v=xJXOavGwAW8]

With so many potential customers on Facebook, Facebook ads should be a profitable and beneficial to your business. With over 850 million users, and 225 million of those in the United States, there is quite an audience to target through the use of Facebook ads.

How Facebook Ads Work

[youtube=http://www.youtube.com/watch?v=Yhn0-MrDR18]

The Facebook Ad Marketplace

Like other online advertising options, Facebook ads are a type of marketplace where the user bids on how much they are willing to pay to reach their prospective consumers and how much they will pay if those consumers take action.

Facebook has become a common place for businesses who are using customized Facebook Fan pages to increase the amount of fans on their page, thereby increasing their consumer base. Fans are simply customers waiting to happen. So how do you make sure you are getting a good ROI from the investment on the ads?

Basic Marketing 101 – ROI

To determine your ROI you should take your gross profit, subtract the capital spent on your Facebook ad campaign, then divide by the expense. This should give you a good comparative measure in which to determine which of your marketing expenditures are most effective for your business.

Has Anyone Had Real Results from Facebook Ads?

If you watched the video above, you heard from Bob Ford, a representative for Papa John’s Pizza. He describes how an ad placed on Facebook increased their Facebook fans by 130,000 fans overnight with a one day engagement ad.

Starbucks ran their own event on Facebook ads for World Aids Day and had an overwhelming 950,000 people who agreed to attend the event. Alex Wheeler, a Starbucks PR rep shares, “I think it (Facebook) is really effective because its part as the content experience that people have on Facebook. They can interact with it. They can actually participate. We can have these shared ideals with our customers.”

The Value in a Facebook Ad as Part of Your Marketing Campaign

The ultimate benefit, just as the Facebook developer in the video states, is that Facebook itself provides not only the venue to advertise to direct demographics, but that its very nature encourages other Facebook users to share the content with their network. This means that with an effective Facebook ad campaign, many of your connections could be made for ‘free’ in the form of users who willingly share your content with others. This digital version of ‘word-of-mouth’ advertising has proven to be highly effective for some.

“The conversations are happening, with, or without the brands participation.”

Do you want to be a part of the conversation?

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#SMWF: How Hilton Does Social Media

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Hilton has one message from their industry that rings true into their social media campaigns. Hospitality is social. If it isn’t, the execs at Hilton think it should be. Their studies into how social media integrates with travel accommodations has shown:

  1. Those who travel often are commonly also active on social media networks.
  2. Those who use these channels do expect their favored businesses and locations to be listening, available, and willing to respond via these networks.
  3. Those using these venues are not only interested in deals, but often also travel advice, and to deal with customer service issues.

Hiltons Wide-Reaching Social Network

Hilton has made finding information on an incredible variety of things on social networks of all types, quite easy. They regularly post interesting videos on YouTube that show a myriad of benefits for choosing Hilton accommodations when you head out for your next vacation.

Check out this video about a spectacular special drink created by one of Hilton’s own bartenders at the Hilton Hawaiian Village® Waikiki Beach Resort.

[youtube=http://www.youtube.com/watch?v=v4xZJbW5uBY]

Not only does this create an interest in this location and its amenities, it also builds upon true customer engagement by giving them a real taste of what to expect on their next trip, but also a familiarity that many can appreciate.

None of the above even takes into account that not only does Hilton engage their customers with this type of open information but they have also effectively engaged the employee. It looks like Hilton has taken the proactive stance that many other businesses have by utilizing their current staff to share the big picture through social media networking.

@HiltonSuggest

Social Media Guru for Hilton, Vanessa Sain-Dieguez, helps implement training for their employees on how to use social media to help take care of their customers. In a comprehensive study on using social media with their guest, they noted one very important issue, customers do not just expect their favored businesses to be ‘listening’ to them, but they also expect them to act.

A highly active Twitter account known as @HiltonSuggest stays on the lookout for those who Tweet messages like:

Although none of these Tweets specifically mentions Hilton, @HiltonSuggest still doesn’t mind offering immensely helpful suggestions based on exactly what folks are looking for in the Twitterverse. Also noticable is the fact that not all of the blurbs thrown into the Twitterverse have hashtags, which shows that Hilton is really listening, the replies show that they are also willing to act, even when it doesn’t mean a direct consumer experience for their industry.

It turns out that dbmei author had written an article that had personally touched him and his family, and yes Hilton was behind it! Check it out here.

Defining Social Media in the Hotel Industry

A panel co-hosted by HVS Executive Search and ESSEC Business School Paris was held on February 7th, 2011 to discuss what the rise in social media means for the hotel industry. Attendees were students, hoteliers and other staff, all of whom declared they are active on at least one social media network.

[youtube=http://www.youtube.com/watch?v=vhg4vug1yZM]

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Express Yourself with Prezi.com

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One of the biggest problems public speakers and businessmen face is how to make their presentation sharp, concise and informative without making is dull and uninspiring.

There is a tool that can help do just that. It is called Prezi.com and it enables a speaker to make video presentations that are unique, informative and entertaining.

Developed by the Hungarian architect, Adam Somali-Fischer, in 2001 as a visual aid in presenting architectural designs, the interface enabled zooming in and out of elements on the screen. Since there was no zooming interface at the time, each presentation had to be coded individually.

In 2007, a Budapest University professor managed to convince Mr. Somali-Fischer to develop a publicly available ZUI (zooming user interface) and in 2009 Prezi.com was launched.

Using cloud based presentation software, any text, video or image can be put together into frames. The designer then decides what is important in this image and how close he wants to get to it. For instance; zooming into the dot above the letter “i” will reveal an image that can grow larger and larger, filling the screen. Designers can pan and zoom between images, add music and sound effects.

[youtube=http://www.youtube.com/watch?feature=fvwp&v=2NsKNL7LJOI&NR=1]

Unlike PowerPoint, another presentation interface, Prezi allows map layout and nonlinear navigation. It can show complex systems in a cognitive and mind mapping kind of way. Although the interface is cloud based it allows subscribers to work offline and save the presentation to their computer on Windows, Mac and Linux.

The designer can pan and zoom, can import media from other sources: videos from YouTube, PDFs and images and create a storyline that will engage the audiences. The presentation can be displayed online and offline and he can collaborate with others, in real time, with Prezi Meeting.

Prezi is a ‘freemium’, meaning customers can use it for free, but they must publish their work on the Prezi site. The Prezi Pro which is the paid option allows subscribers to work offline and they can make their presentations private. Plans start at $59.

The World Economic Forum is using Prezi as part of their media strategy. TED Conferences curator, Chris Anderson, used the interface in his presentation in 2010, as did the British newspaper The Guardian in their new World Map graphics on their site.

Prezi is now available as an iPad app. Now you can create, collaborate and present on the go. There are also publications to help navigate the program.

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Increase Your Facebook Friends and Fans?

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Just as with Twitter followers there are two approaches you can consider. You can add those who are willing to Fan you in exchange for you fan’ing them regardless of their niche or industry, or you can utilize tools and services that offer more targeted fans and friends for Facebook. This means you can either cultivate them organically, or use paid services who will do so for you.

Paid Facebook Friends and Fans

Increase Your Fans offers a great many social media network increasing options. For Facebook Fans they have a larger variety of options than most similar sites. Although this may be the more expensive in options, one centralized site can take care of most of your social networking needs, while supplying you with two important elements in Facebook fans, live users, and niche targeted ones.

Fans Galore is a similar paid Fan site. This site accommodates custom orders and while also in the pricey range, are also worth the extra funds to cultivate a useful Facebook Fan page following.

Fan Page Hookup offers a much more affordable, and a significantly less targeted crowd to be added to your Fan Page.

Free Facebook Friends and Followers Exchanges

Let Us Follow provides an open community of many different industries and interest with users on Facebook, Twitter, YouTube, and more. Site users simply follow members to receive auto-follow backs, effectively growing your network with real users and not clones you may sometimes get with paid accounts.

Hey Gorgeous may have an odd name for a Friends and Followers service, but they have an effective method worth signing up for so that you can gain:

  • 250 Free YouTube Views
  • 50 Free Facebook Fans
  • 50 Free Twitter Followers

Hey Gorgeous does require that you show them where you shared their links on your social networks. Easy work for such a great benefit.

Increasr also offers similar exchange options as users sign in with their Facebook page and “Like” other pages. This generates reciprocal “Likes” for their sites.

Unique Alternative

Wildfire App allows users to create Fan generating content such as sweepstakes, contest, and more interactive events that can bring you natural followers who are already investing some interest in your industry.

There are tons of ways to increase your Friends, Followers, and Fans quickly and efficiently, or slowly and organically. The options here are truly great places to begin.

About Like and Fan Methods  

There are different schools of thought about this, some believe that paying for fans has perceived, others believe that generating real fans is the only value, then there is the middle ground and likely the best alternative. Find ways to target fans using paid services so that part of the likes or following is creating a unique exposure that is similar to advertising and may generate value, while also making the page seem more likable as the quality user does not feel like they are ting an interest into a site with only 30 likes, reducing the perceived value.

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“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

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Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution.

“Privacy is for old People” but perhaps we misunderstood “old”? It was my interpretation, it was for people who try to “network” the “old” way. Keep sending out those paper resumes, no really keep doing it, in the mean time those that are out in the digital space that have embraced transparency are taking all the job leads and finding and creating careers.

[youtube=http://www.youtube.com/watch?v=pexGCUPlUeA]

“Think Digital, Act Social”, this is the best way to find a career and not a job. Your resume starts with one word, Google! This is what almost 90% of hires will go through before they get a job or enter into their career. The power of LinkedIn is not just in its ability to connect, it’s in the uniformity that the professional social tool provided.

A resume was traditionally put on a piece of paper that had a million different formats, was presented in infinitely different ways and contained a variety of info that could range from too little to too much. The paper resume then needed to be mailed, emailed, uploaded into a system that could scrape keywords, if you knew how and where to put them.

LinkedIn created a space that provided basic continuity in your digital resume, then provided you the flexibility to be different without losing the Education, Experience, and transparent influence.

If your concern is privacy, then good luck, your “old” way of thinking is what has you unemployed or in a dying industry.

Here lets show you a example of why this is so important and relevant.

  • Position: Writer
  • Duties: On a regular basis produce a variety of articles on subject “A” that people want to read to help increase site/paper/blog readership.

How will you apply? How will you be evaluated?

  • Traditional Applicant: Resume with impressive samples, clean resume, quality education, phone numbers for references.

vs.

  • Digital Applicant:  LinkedIn Account, this includes a good work history, quality education, samples of articles from the connected blog. The impression that you understand digital, with 500+ LinkedIn connections, a Twitter account with 3,000 followers a Klout score that shows that you influence people in a call to action style with your tweets/articles. A Facebook page that shows who you are as a person, Spouse? Parent? Sports Fan? Alumni? Hobbies? the things that provide comfort about the applicant being hired is of good and cohesive character to the organization. How about the power of say 12 “Recommendations” on LinkedIn from people who you can see are reputable, professional and also of good character.

If you’re going to spend money on mailing paper resumes or email spam, you might want to consider target marketing ads on Facebook or LinkedIn, as you’ll only pay for who you target when you know they have looked at you.

Why this matters?

Social Media transparency is better than the traditional background check, this gives you a look into what has been legally off limits and even though you may say it doesn’t belong as part of the hiring process, the data shows that it clearly is! Now consider the business model, the writer with the traditional resume path only tells they can do the work, the digital resume can show you that they can do the work and generate revenue!

How?

Writers generate content to create readers, the first shows they can create content that people might be interested in, the second using the digital resume shows that they CAN and DO produce followers and views for their content. If you’re an online media source, like a news paper gone digital, you NEED the second writer more. Advertising revenue is about “eyes” the more eyes you get on your content the more valuable the ad space is, the second writer shows that they can generate more “eyes” or views from the start.

Now the same can translate to PR positions, Sales, Business Development and any position where reaching people is important. Then imagine you’re a prospective employee that can show a following or influence over 50,000 people across the social networks that drives 10,000 clicks or views a month, you’re on your way to being your own business. Big brands got to their ivory towers on the shoulders of their employees being representatives in their communities, social media is an extension of that practice.

This is why it’s important to “Think Digital, Act Social”. Having transparency allows you to show value by using digital means to display who you are, the professional and the personal. Things like video, websites, social sites create a foundation that then allows you to act social by reaching out in both traditional networking and digital networking methods.

[youtube=http://www.youtube.com/watch?v=u5e-6psDk8U]

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Jeff Pulver’s Second #BRANDSconf Kicks off This Month!

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The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business.

In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter as a part of their business marketing plan has helped to firmly establish their presence on the web. This provides a new challenge in a business’s marketing campaign. Do you need to need a person, or a team of them to help establish and maintain your brand in the social world?

Views From BrandsConf on Humanizing Brands

[youtube=http://www.youtube.com/watch?v=zBqSRXYMaog]

What to Expect at #Brandsconf

Instead of just standing by and watching those who have achieved success and trying to learn from them at a distance, Jeff Pulver has invited them to attend #Brandsconf  and participate in the vital discussions held there.

You will hear from some of the most creative and innovative thinkers who will share their personal knowledge from the inside of several types of business segments. Since brands can transcend business elements, Jeff Pulver’s hope for #Brandsconf is to have a wide variety of industries represented.

With the same tradition practiced in the #140 Conferences and events, panels will run for ten to twenty minutes and presentations will remain ten minutes long.

Exploring a wide range of topics with the best practices for corporate branding, everyone should be able to come away with a new insider perspective in their particular industry.

About Jeff Pulver

Jeff Pulver is a top-notch entrepreneur who grew up in Kings Point, New York.  Graduating from Great Neck North High School, some of his early accomplishments include the founding of Spreadsheet Solutions Corp. that marketed macros and add-ins for Excel and Lotus.

In 1995, Pulver cultivated an interest in Internet Telephony. During this time, he was a systems administrator for the Cantor Fitzgerald firm. In 2003, Business Week listed him as a tech guru. Co-founder and shareholder in Vonage, a voice-over-ip provider, Pulver also invented a device known as CellSocket. Cellsocket could make and receive cell voice calls through standard telephones.

Pulver also helps to organize the #140conf, or 140 Character Conference, and is an investor in many startup companies.

Guest Speaker Ryan Osborn (@rozzy) – Director of Social Media at @NBCNews

In the summer of 2010, Ryan Osborn was named the first social media director at NBC News. With earlier beginnings as an aspiring journalist, he went from a page on The Today Show in 2002, to reaching the rank of Director of Social Media. However, Osborn does not have the typical view of how to utilize social media.

Osborn concentrates his efforts on Facebook and Twitter in the form of extended storytelling editorials from NBC News, instead of using it solely as a marketing tool. Osborn knows his organization well and knows the specific personalities that make it function smoothly. He believes that if you tell the right story, it will market itself. Having discovered Twitter in 2007 at a SxSW conference, he carried this knowledge back to The Today Show and began a feed. Ryan brings loads of vital social media marketing knowledge to  #BrandsConf .

Please help share awareness for the event by sharing the Twitter hashtag #BrandsConf

Want to attend? Enter Discount / Coupon Code “dbmei.com” to save 10% OFF, special discount for dbmei.com readers.

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Social Engagement Statistics 2011 [Videos & Infographs]

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How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that when social networking first came into our digital lives, many had no idea how to take it, how to monitor it effectively, and how to aggregate its contents to be the most effective use for each account owner.

Tweetdeck, TheTweetedTimes, and Summify are great ways to keep in tune with trends and news on your social network sites and can supply you with a smaller method of mining your own social engagement statistics.

Think Social Media is a Fad?

[youtube=http://www.youtube.com/watch?v=rLXegacAnwE]

Think Again!

The internet has grown by 14% since 2009. There are 1.9 billion internet users worldwide. As of December 2010, there were 255 million websites. There are 152 million blogs around the net.

[youtube=http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related]

Timing Matters

Facebook Statistics

  • Facebook has over 800 million active users
  • More than half of them log on daily
  • The average Facebook user is connected to at least 80 groups, pages, or events
  • Facebook users install apps over 20 million times each day
  • Over 350 million Facebook users access the site through a mobile device
  • Facebook beats Google Weekly news in traffic in the US
  • Facebook users post 60 million status updates daily

Studies by KissMetrics have shown that the best time to share content on Facebook is at noon and then again at just a bit after seven pm. The best day to share is on Saturday.

Some Facebook users increase their following by utilizing aggregators such as YouLikeHits,  Get FaceBook Friends, or sites like Get Fans Fast for Facebook Fan pages.

Twitter Statistics

  • Twitter is the most popular among working adults
  • There are one billion tweets per week
  • That is a 280% increase over tweets in 2010, so far…
  • There are currently over 460 thousand new accounts created every day
  • Mobile Twitter users have increased 182% since 2010
  • Twitter marketing jumped from 3% of businesses in 2008 to 49% in 2009

Statistics show that the best times to tweet are between 9 to 11 am ET and 1 to 3pm Eastern Standard Time. Even tools like Timely can help users to figure out the best times to post for their particular crowd and then schedule them for tweeting.

The optimal time of day to get retweeted is between 3 pm and 6 pm, while the best day for it is on Friday.

Twitter users often utilize sites like FollowMania, Twiends, and TwitterShuffle to gather more followers for expansive networking.

LinkedIn Statistics

  • LinkedIn has over 120 million users, in over 200 countries, and more than 2 new members signing up every second. This equals one million users every 12 days.
  • Almost 2 billion people searches were conducted on LinkedIn in 2010
  • More than 2 million companies have LinkedIn Company Pages

The best time to publish content on LinkedIn can always vary from network to network. Since many networks may be exclusive to their own locale or country, general optimal time to post during US times can be early morning, around 7 am Eastern Standard Time for those who are coming into work and checking status updates. Again in the early evening starting between 5 pm and 6 pm  catches many users at the end of their workday.

The best days to post on the business networking site are Tuesday, Wednesday, and Thursday. Do not post on Mondays when at all possible. Friday is considered an ineffective posting day as well. While some laud the benefits of weekend post, you can expect many users will only read or research so deep during their own personal downtime. Post light reads or quick updates on weekend days.

There are many groups on LinkedIn that offer increasing connections and open networking for businesses looking to expand their local networks into global entities.

[youtube=http://www.youtube.com/watch?v=u5e-6psDk8U]

YouTube Statistics

  • YouTube has more content uploaded in the average 60 days than three of the major television networks have created in 60 years
  • YouTube may have the broadest demographics of the big four social networks with users averaging between the ages of 18 and 54 years old
  • YouTube is the second largest search engine in the world
  • YouTube receives over 100 million views per day
  • 84% of internet users view videos online

Sites like TubeIncreaser and Gain YT Views that can help YouTube channels increase their viewers and subscribers. While sites like these have legitimate benefits utilizing them overly can have negative effects. The fact is, many YouTube viewers will not even expend the time to check out a video if it has little or no views, so increasing views on your videos can actually increase the views on your video. Make sense?

However, nothing goes further when creating videos for your business than to go by helpful guidelines during the creation process. Keeping top tips in mind is the best guarantee that your content is relevant, high-quality, and a source of leveraging brand awareness for your business.

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