Social media has, without a doubt, changed how the established news media is handling The News. It has changed traditional media in the most important aspects; news gathering, news reporting and news distribution. Factitious Example not a real press pass or any real affiliation. News Gathering One of the biggest benefits of social media is […]
Lessons in Social Marketing and PR Disasters
While it is true that smart social marketing can increase your business, it is just as easy to make mistakes that can cost your business in customers and reputation. It is important to learn from mistakes done by others and try not to repeat them. Mistakes by small business owners frequently go unnoticed by the […]
What is the SxSW? Why Would I attend?
What is SXSW? The SXSW, or the South by Southwest festival and conferences, regularly offers a widely diverse group of entertainment seekers the opportunity to find independent films, original music, and even up-to-date, and up-and-coming technologies. SXSW for Entertaining Marketing Marketing is, of course, always targeted to those who can use a business’s products […]
Social Media Analytics
Social Media Analytics – Can They Be Measured and Tracked Accurately? Since social media is one of the toughest things to justify in terms of ROI, current analytics simply are not well suited to measure this data accurately. There are many tools available that all propose to offer the most accurate results, better than any […]
Foursquare – Location Marketing and Check-in Technology
Although the knowledge of location marketing may be old news to some, to those who are just tuning into the usage of Smartphones and as well as other advanced mobile digital equipment, it may be an entirely new concept to others. I did an article about FourSquare a few months ago, but in review I […]
Facebook Success Stories
We have heard and read a lot about Facebook, about its 500 million users, about it overtaking Google as the most visited site per day. But what does it have to do with your small business? Those businesses who don’t have a department for social media? Can Facebook help small businesses expend above and beyond […]
Your Book: A look at Publish America
Publish America, or PA, is a Print-on-Demand, traditional royalty paying book publishing company. Since Publish America only prints books as they are ordered, they are able to extend authorships to many talented writers. PA believes that if one single book is worth being published, it only need have the idea of a market for it […]
Twitter: A five year review
Here is what everybody is talking about: Twitter. Twitter is a free social network, which enables its users to write what’s on their mind, at any given moment, at any given place, and share it with a group of their friends. It is called micro-blogging because the “tweets”, as the messages are called, have a […]
Facebook: A Seven Year Review
What has not been said and written about Facebook? Articles, numerous books and a movie -“Social Network”, which is nominated for this year’s Oscar awards. Mark Zuckerberg, the name and the face of Facebook was the subject of exposes and studies; how did a 20 some year old managed to create a company from his […]
Social Brand Visibility: OldDogg.com
This sets the stage to the biggest competition: Digg.com or Olddogg.com?