@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

social media week

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

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What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

  • 102 people  attended throughout the day
  • 128 viewers at one time on LiveStream
  • 976 views on the Live Stream Channel
  • 1484 tweets to date #smwsmac
  • 71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc.,  spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported.   The mix of content and style presented,  generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics”  said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

 

Social Media Week: Social Media Action Camp #SMWsmac [Event]

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This will make the fourth official year of Social Media Week’s return to New York. One of the world’s most unique and innovative global platforms for a large selection of interactive conversations and information on new trends in the social and mobile media industries.

Global Promo for Social Media Week 2012

http://www.youtube.com/watch?v=aXLIL0VMt1s

Why Attend Social Media Week?

There are quite a few compelling reasons to attend Social Media Week.

They include:

  • Free Attendance ~ Due to a generous outpouring of support from partners and sponsors, the events that are hosted by Social Media Week directly, are free to attend.
  • Community Content ~ The program is curated in a unique manner allowing coverage for every new and emerging trend, areas of technology, and the industry sector.
  • Unique Venues and Locations ~ As with any other learning experience, those that organize #SMW understand that environment can be detrimental or conducive to retaining knowledge and understanding. Thanks to many strategic partnerships, as well as the venues that donated space and time, places such as the New York Times, MoMa, and the Paley Center for Media will help to enhance attendee experience.

How to Attend

If you are interested in attending Social Media Week events you can head to their page and create an account if you do not already have one. Once registered, visit the scheduling page to locate the events that you are interested in. Remember that all events are free unless otherwise stated. When you find the events you want to be a part of, click the Attend button to the right of it and you are registered. You must register to attend each event individually.

[youtube=http://www.youtube.com/watch?v=il9AQu8BlN4]

What is Social Media Action Camp?

The Program Schedule will be released the day before the event. At that time you will be able to plan your day. The time for each session is being held due to the need to allow our VIP guests and teachers to make arrangements to attend and participate in Social Media Action Camp.

Speakers include:

  • Elliot Nix – Head of Mobile, Google
  • Bill Corbett Jr. – President, Corbett Public Relations
  • Jeff D. Goldberg – President, JG&A
  • Maria Prieto – CEO, The Hispanic Network
  • Mardy Sitzer – President, Bumblebee Design & Marketing LLC
  • Amy Vernon – VP Strategy, Hasai
  • Jeff Ogden – Host MAD Marketing TV
  • Garth Holsinger – VP Global Sales & Business Development, Klout
  • Basil C. Puglisi – Executive Director & Publisher, dbmei.com
  • David Meerman Scott – Author, The New Rules of Marketing & PR
  • Anthony Napolitano – Director, StumbleUpon
  • Ellen DePasquale – Director, Constant Contact
  • Nathan Latka – CEO, Lujure
  • Dupleep Wijayawardhana – CEO, EmpireAvenue

And more, including two surprise speakers yet to be announced.

The Social Media Action Camp, or #SMAC, is a one day conference that is focused on providing a environment that encourages small business owners, entrepreneurs, and media enthusiast to increase their knowledge on the benefits of helpful social media practices. The camp will feature a range of learning sessions created with a focus on actionable information. Every session lists a set of learning outcomes attendees can expect.

Why Attend Social Media Action Camp?

Attendees can expect to take away vital information on some very important topics.

  • Business Collaboration Practices ~ Attendees can expect to learn how to supply services equal to the power of the big guys, while fashioning a social business presence that only a small business can create.
  • Collaborative Blogging ~ This session offers a look inside the practice and the purpose behind collaborative blogging including how those efforts can truly pay off via the share factor on social media networks.
  • IRL Networking ~ This session will help small business owners learn how to create the most effective strategic alliances that help to generate real-time buzz about your business, products, and services.

In addition, attendees can expect to walk away with functional knowledge on how to create a successful social strategy, a greater understanding of the four major social networks, and a larger box of digital social media tools that can be used for monitoring statistics and updating campaigns.

[youtube=http://www.youtube.com/watch?v=1vVRRApncEo]

How to Attend

General Admission for #SMAC is $99 and for students $39. As a DMBEi subscriber you are entitled to a 25% off discount when you head to the #SMAC home page from here and enter the discount code dbmei25 during the registration process.

The Social Media Action Camp will be held on February 16th, 2012, from 8:30 AM to 5:00 PM at the Roger Smith Hotel, 501 Lexington Ave, New York, NY 10017.

Digital Brand Marketing Education is the event organizer. Please feel free to contact: @BasilPuglisi – info@dbmei.com – 631.909.7360

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Happening Right Now in NYC: Social Media Camp

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As this blog publishes the rooms in the “Social Media Hotel”, the Roger Smith (@RSHotel) in NYC are coming alive and broadcasting socially, both in traditional and digital form. The rooms are filled with the very enthusiastic, the curious and the talented Social Media Enthusiasts of New York.

The reason? Social Media Camp: New York (@SMCNYC). As part of Social Media Week 2011 (#SMWNY) the Social Media Camp intends to bring people together with the intent to engage and inspire the Social Media community.

The internet has changed the very essence of how we market, advertise and fulfill the promotional obligations of our products or services, no matter how large or small. While many aspects of our economy continues to suffer, social media is one outlet in which advertising, awareness and education is continually shared.

Marketing is no longer limited to trained and college educated individuals but has spread to those with tried-and-true experience regardless of their educational achievements. With so many social medias available, and free to use, this method of marketing is one that any business owner, organization or individual would be extremely unfortunate to miss out on. So what is all the hype? Do you need to understand every aspect of social media to be a player in this market? Do you have the time and capacity to learn what it takes? Or do you simply need to know ‘what’s what’ before you hire someone else to manage this aspect of your business for you.

Regardless of the reasons, Social Media Camp is a great answer for many. When you attend Social Media Camp you will learn:

  • What social media is
  • Whether or not social media is right for your career or business
  • If you determine that learning about Social media marketing would be of benefit to you, you will then be able to cultivate some invaluable skills that will help make a world of difference for you, your business and career

What Social Media Camp Offers

Social media camp will entail many aspects. Experienced guest speakers will cover such topics as:

  • Why social media week should be every week of the year
  • How to use social media as a free marketing tool
  • Learning to connect your social medias
  • Reaching parents and other large markets via online social media formats
  • Social media for small business owners
  • Social Media strategies
  • Finding the users, followers and friends that you need

And so much more. With plenty of food, camaraderie and common ground to stand on with so many others, you are sure to begin your social media networking experience the moment you walk through the door.

On Demand Happenings:

  • I will have more blogs coming to you during the day, stay tuned and stay “Social”!
  • Mention for the founder @SMCNYC  
  • Stay in the loop for social media week with #SMWNY
  • I will be checking in all day from @BasilPuglisi

Sources:

Best Practices for Creating New Content (Social Media Week 2011)

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It is said that 10% of the content available on the internet is original, and the other 90% is recycled from that 10%. With that highly likely statistic in mind, try to remember that although you may not be an expert on the topic you are given to create content for, it is quite possible to at least have the look of one.

  • Corner the Market on Your Personal Style

Have you had others tell you that they enjoy your writing style? Ask them why, and then build on it. Do readers like your straight-forward attitude? Do they prefer to read about vacation destinations as seen through your virtual, or even literal eyes? Readers have told you they like your attitude and the character that comes out in your text, hold that character to a standard, expect it to improve only for the better, and then see that it does.

  • Understand Copy Issues

Plagiarism is not only a moral no-no, it is also one that can get your content flagged, ignored and even penalized by search engines. For this reason, it is of utmost importance to understand that even if you always write ‘from knowledge’ or personal creation, it is still possible to duplicate content someone else has created. Be sure to use a copy protection program such as Copyscape or Dustball to check your work.

  • Understand Search Engine Optimization

No one says you have to push the letter, the keywords, or keyword phrases to the very edge of acceptable percentages, but if you are speaking on an item, topic or service, you may want to be sure you mention it at least a few times in a long article, a couple of times in a short one. Although managing the algorithms of search engines may be difficult for a novice user to understand, the simple understanding that to get attention, you must use the same words or phrases to describe something as someone would put into a search engine browser.

  • See the Whole Picture

What do you want this content to accomplish? See the whole picture before you begin to create the content. Work the best way for you to understand the start to finish. Create an outline or work erratically if need be, but be sure your finished product is what you envisioned it to be in the first place, and don’t accept any less. You are putting your name, your business and your websites professionalism on this content, be sure it meets the same standards other aspects of your business are expected to.

Don’t forget to join me at Social Media Camp: New York as part of Social Media Week 2011. I will be a co-presenter for “Content is King…” on Wed Feb 9 at 10:30AM at the Roger Smith Hotel in NYC.

Sources:

Basil C. Puglisi to present for SMC part of Social Media Week 2011.

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Feb 7, 2011 marks the beginning of Social Media Week 2011 in New York City, and as with every great week of events one organization sets itself apart from the rest.

Social Media Club is excited to be hosting Social Media Camp during Social Media Week NY 2011.

The event is open to people who work with small businesses, job seekers, and even those people in bigger businesses who do marketing and communications. We hope all of these people will come together to learn from each other.  Everyone who attends is a participant and hopefully a teacher too.

Basil Puglisi is joined by Amy Vernon of Blue Glass Interactive and Mardy Sitzer of Bumblebee Design & Marketing. The group will be facilitating the “Content is King…” session at 10:30am on Feb 9, 2011 at the Roger Smith Hotel.

The Session will examine how content is developed, executed and managed in the digital world of Social Media, as well as other digital medias. The session will look at how content is organized and tips for protecting your content while going viral. Expect this event to be fast passed and exciting as all three presenters have a rich history with Social Media including extensive blogging.

Basil C. Puglisi runs the blog Digital Media Marketing Educator which can be found at basilpuglisi.info or brandmarketingeducator.com. The blog looks at Digital Brand Management and how companies, organizations and individuals can maintain a proactive approach to brand through original content.